The Shade

Dry, dull, damaged? Your hair's about to fall in love again. 💚

Our Repair range is formulated with 99.5% ingredients of natural origin and packed with organic botanicals to deeply nourish, strengthen and restore shine to fragile, dry or damaged hair.

Here's what each hero does:

🧖‍♀️ Repair Mask — A silicone-free, buttery crème conditioner with organic quinoa and argan oil that strengthens, rebuilds bonds and leaves hair instantly softer and shinier.

💦 Repair Spray — Lightweight and non-greasy, packed with vitamins and minerals to make breakage a thing of the past. Perfect for boosting softness in dry or damaged lengths.

✨ Split End Serum — Seals, smooths and rebuilds frayed ends with organic coconut and argan oil, Marshmallow Root and Arnica. Silky, shiny, easy-to-manage hair — sorted.

All three are vegan, cruelty-free, made in Australia, and free from sulfates, silicones, parabens and nasties.

Want the full ritual? The Repair Bundle brings all three heroes together — everything you need to rebuild healthy, shiny, beautiful hair.

What's your hair's biggest struggle right now — dryness, breakage, or split ends? Tell us in the comments and we'll point you to the right hero 👇

Read the full guide 👉 https://theshade.com.au/repair-your-hair-love-your-hair/

Is your hair craving a caffeine hit? ☕

Espresso hair colour is rich, deep and utterly delicious — think dark brown and black base tones, with the option of a smokey latte balayage woven through the lengths for extra dimension.

Perfect for naturally darker bases, our espresso shades range from Bologna 1 Black through to Como 4 Dark Brown — plus cool-toned options like Salento 3.1 Darkest Ash Brown and Toscano 4.1 Dark Ash Brown to keep unwanted warmth at bay.

Want to lighten things up without committing to all-over highlights? A whisper of latte babylage through the ends and around the face will soften your silhouette and brighten your finish — while keeping your hair healthier and shinier. ✨

And the secret to taking espresso tones from drab to fab? High-shine condition. Pair your colour with our Repair Mask or Tsubaki Oil for hair that's deeply nourished and glossy.

How do you take your espresso — black, with a splash of latte, or somewhere in between? Tell us in the comments 👇

Read the full guide 👉 https://theshade.com.au/espresso-coffee/

Thinking about going red? Here’s your sign. 🔥

From classic copper blondes to deep, sultry mahoganies — there’s a red-toned shade for every complexion and every vibe. ✨

Whether you’re a lighter brunette looking for that sun-kissed copper glow (hello, Palermo ☕) or you want to add rich, warm dimension to a darker base with mahogany highlights — we’ve got you covered.

🎨 Not sure which red is your red? Our colourists can help you find the perfect shade or custom blend — from the comfort of your couch. 🛋️

👇 Read the full guide on our blog or book a free colour consultation to get started.

🔗 theshade.com.au/red-colour-hair-ideas

ASH vs INTENSE ASH — What's the difference? 🤔

If you've ever wondered which ash tone is right for you, this one's for you.
Both our Ash and Intense Ash colours are designed to neutralise unwanted warmth — think brassiness, copper and orange tones — leaving you with a cool, sleek, balanced finish. ❄️

So what's the difference?

✨ Ash tones (.1) contain cool blue, green and violet pigments that counteract warmth and create a beautifully muted, icy result. They're our go-to recommendation if you're looking to cool down your colour.
✨ Intense Ash tones (.11) have double the ash pigment, making them more powerful at reducing stubborn warmth. Perfect when a regular ash isn't quite cutting it.

Our tip? Start with a regular Ash shade first. If you still see warmth coming through, level up to an Intense Ash. And if you're colouring bleached or porous hair, mixing your Intense Ash with a neutral colour can help avoid any unwanted green or grey cast.

Not sure which is right for you? Our colourists are always here to help with free personalised advice 💬

📖 Read the full post → https://theshade.com.au/ash-vs-intense-ash-tones/

Postpartum hair loss is one of the most common — and most distressing — things new mums experience. 💛

Our Restore range was designed specifically for this. 100% plant-based, chemical-free, and backed by research showing botanicals can be MORE effective than prescription medications for hair growth.

Team member Kaisen used our Scalp Therapy Spray and Scalp & Hair Therapy Oil for 6 months — and the results speak for themselves.

Read her full story on the blog and shop the Restore range via the link below 👇

https://theshade.com.au/postpartum-hair-loss-recovery/

We are delighted to know you had a great experience with us. Looking forward to seeing you again!

theshade.com.au
30% off your first order.

Como 4 is a natural medium brown with neutral undertones, offering a smooth, even tone that’s both classic and effortlessly polished. Chat with our colourists for personalised hair colour advice.

theshade.com.au
30% off your first order.

It’s not just blondes who battle unwanted brassy copper or red tones in their hair. Brassy tones can be a problem for brunettes too.

If you prefer your darker locks sleek, glossy and perfectly toned, then adding ‘anti-orange’ violet tones with a cool-based ash or beige toner will mute unwanted warmth, and leave a high shine finish.

For those looking for a cool, tonally balanced finish our gentle yet effective toners could be your hairs new BFF. Toners harness the colour-correcting properties of cool violet secondary tones which counterbalance and mute orange and red tones and are the key to brass-free brunettes.

Read more:
https://theshade.com.au/toners-for-brass-free-brunettes/

Thank you for posting such a positive review, it’s amazing to hear how happy you are with your new colour!

theshade.com.au
30% off your first order.

Colour 3.1 is a cool dark brown that brings a sleek, smoky tone to your hair, perfect for anyone wanting to dial down warmth and add subtle edge. Contact our colourists for personalised colour advice.

theshade.com.au
30% off your first offer.

One of the most common colouring challenges that colourists encounter is unwanted warmth.

Read more:
https://theshade.com.au/i-coloured-my-hair-blonde-and-it-went-orange-whats-going-on/