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I automated everything this year. Bills, savings, transfers, all of it running in the background so I never had to look. And honestly, I didn’t expect it to make such a difference…

Money started staying in my account. Actually building up instead of getting anxiously watched and spent the second it landed. Then more of it started showing up. I wasn’t working any harder, I was just not checking anymore.

Turns out there’s actually reasoning for that.

Your subconscious can’t tell the difference between “I’m just being aware” and “I’m scared.” It just feels the fear and starts building around it. Every panicked glance at your balance is training your mind to expect scarcity, and that shows up in how you price, how you talk to clients, what you think you’re allowed to charge.

There’s a physical side too. Checking your balance in fear spikes cortisol. And running high cortisol constantly as a business owner wrecks you, not just the business. You can’t think clearly. You get reactive. You say yes when you should say no, and no when you should say yes, just to make the anxious feeling stop. Do that long enough and it wears you down completely.

Then there’s your Reticular Activating System. It’s the part of your brain deciding what you actually notice out of everything happening around you, and it filters based on what you focus on, especially when there’s emotion attached to it.

Feed it fear every morning and it filters your whole day through scarcity. You miss the opportunity because your brain was never looking for it in the first place.

So I stopped checking. Trusted in my systems, started focusing on what I was building instead of what I was scared of losing.

And I haven’t gone back. Mindset shifts are one of the biggest things you can develop as a business owner.

If you think like this, don’t be a lash artist…

“Lashes are simple.” So far from the truth. Lashing is complex, and truly understanding it takes time you can’t rush.

“You earn a lot of money.” You CAN. But business finance, policies, product cost and overheads all factor into pricing. $50-$80 full sets? You’re not earning anything, you’re scrapping by.

“More glue means it’ll stick better.” The more glue, the worse it gets. Every time.

“One curl suits every client.” No. Just no. Some curls are versatile, CC and C are suitable on most people, but the right curl comes down to face shape, eye shape, eye planes and so much more. Not a default setting.

This industry doesn’t need more people winging it. It needs artists who actually understand what they’re doing and care about it too.

If any of this stung a little, that’s the sign to go learn the why, not just the how.

Things I DON’T care about as a lash artist 🤍

There’s this idea that you need to be the perfect client when you come into a lash studio. My space is designed for you to relax, switch off and feel completely comfortable, so here’s what I genuinely don’t care about:

Sleeping through your reservation. Please do!! Eyes closed, zero conversation required, take the rest.

Asking to use the bathroom. Just tell me, we’ll pause and pick back up.

Having a drink. Coffee, water, iced latte, ask for as many sips as you want, mid appointment snack? Also okay 🥂

Unhinged, TMI conversation. Vent away. Whatever’s said in this room stays in this room.

If you’ve picked your lashes… that’s all I’m going to say.

Wanting a style I didn’t recommend. I’ll always give my honest professional opinion based on your natural lashes, eye shape and lash health. But they’re your lashes, ultimately your call.

My role is to educate and guide, not dictate. Luxury isn’t about being intimidating, it’s about creating a space where you can actually relax.

Come in tired. Have your coffee. Ask for the bathroom. Fall asleep. Vent about your ex. Tell me what you want. I’ll handle the rest 🤍