Fresh look

Not a bad Saturday...feasting, fishing, kayaking, reading, fires, swims and relaxing...

A lot has changed in two years!
My hair colour massively...
My dog bite finger is just a bit wonky
BUT the limited edition gold lip gloss is here to stay! And I love it still. Let me know if you want that gold shimmer 💋

Did you see you can get a free gift everytime you order now???
You don't need to host a party to earn a reward...
Just jump online but your favourites and get the freebies!

I had this really great comment from Lyndal the legend (expand the image) which got the hamster wheel in my bonce spinning.

It’s the million dollar question, isn’t it?

We know the game is rigged.

We know the algorithm is a dopamine fuelled slot machine designed by billionaires to keep us angry, divided, and doomscrolling while they buy their third superyacht.

So, how do we, the average punters, turn around a behemoth that feeds on our outrage?

The short answer?

We stop feeding the beast.

The algorithm is a fire, and our engagement is the oxygen.

Every time you rage-comment on a post from a news outlet* (*I use that term loosely) that is clearly designed to bait you, you are throwing a log on the fire.

Turning this ship around doesn’t require a revolution, it requires a change in our diet and a sharpening of our tools.

So Here’s how we all start, right now, today:

𝟭. 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝘁𝗵𝗲 𝗗𝗼𝗻’𝘁 𝗯𝗲 𝗮 𝗱𝗶𝗰𝗸𝗵𝗲𝗮𝗱 𝗽𝗮𝘂𝘀𝗲.

Before you type that fiery retort to a stranger who thinks the earth is flat or that vaccines contain microchips and lizard DNA, take three seconds.

Ask yourself: Is this person looking for a debate, or are they looking for a reaction?

If it’s the latter, scroll on.

Silence is the one thing the algorithm hates more than anything.

𝟮. 𝗖𝘂𝗿𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗳𝗲𝗲𝗱 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂 𝗰𝘂𝗿𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝘁𝗲𝘀.

The Block and 'Mute' buttons are the most powerful tools you have.

Use them liberally.

Protect your peace.

You are not owed a debate, and they are not owed your attention.

𝟯. 𝗦𝗵𝗮𝗿𝗽𝗲𝗻 𝘆𝗼𝘂𝗿 𝗕𝘂𝗹𝗹𝘀𝗵𝗶𝘁 𝗗𝗲𝘁𝗲𝗰𝘁𝗼𝗿.

We need to stop treating all voices as equal. They aren't.

If I need my outdoor entertainment area fixed, I’m calling Darren the patio installer. He’s the perfect bloke for the job.

But I sure as s**t am not going to Darren for advice on managing a global health pandemic.

So when you see a sensationalist headline, ask yourself:

Who is saying this?

And what are they selling?

If the person telling you to be afraid of modern medicine is also conveniently selling you a $50 bottle of essential oil to rub on your taint in order to cure the virus, close the tab and don’t look back.

And question everything with a healthy level of cynicism.

𝟰. 𝗥𝗲𝗮𝗹𝗶𝘀𝗲 𝘁𝗵𝗮𝘁 ‘𝘁𝗵𝗲 𝗠𝗼𝗯' 𝗺𝗶𝗴𝗵𝘁 𝗷𝘂𝘀𝘁 𝗯𝗲 𝗮 𝘀𝗰𝗿𝗶𝗽𝘁.

This one is fundamental and harder to identify, but should almost be your own personal social media affirmation.

You have to remember that the commentary you see online is rarely reflective of the wider community.

When we first started this health advocacy journey, I posted an update where a single keyword must have tripped a wire in a server farm somewhere.

Instantaneously, my inbox lit up with 20 separate Direct Messages.

They were from different profiles, but the content was identical.

They called us N***s.

They called us baby killers.

They accused us of being murderers.

But here is the kicker: The formatting, the wording, and the typos were exactly the same in every single message.

It wasn't a groundswell of public outrage.

It wasn't real people.

It was a bot farm designed to intimidate.

And this was pre-AI days. The bots have gotten smarter, harder to pick, more realistic.

Just take a look at how many “MAGA pride” accounts were revealed to be located in Nigeria, Russia, India and Pakistan when the Musk Rat briefly showed everyone the account country of origin on Twitter.

It’s the same mechanic as when you type trigger words like “virus” on a Facebook thread and you suddenly get swarmed by witch doctors suggesting cures for anything from cancer to ge***al herpes, all by purchasing crypto.

Don't mistake artificial noise for public opinion.

𝟱. 𝗥𝗲𝘄𝗮𝗿𝗱 𝘁𝗵𝗲 𝗴𝗼𝗼𝗱 𝘀𝘁𝘂𝗳𝗳.

The machine learns from us.

If we only click on the car crashes and the fights, it gives us more carnage.

Make a conscious effort to interact with the helpers, the scientists, and the comedians.

Like their posts.

Share the good news.

Hold the content creators you value close and share them widely so that you get more of their stuff filling your feeds.

Train the algorithm to understand that kindness also gets clicks.

𝟲. 𝗧𝗼𝘂𝗰𝗵 𝗴𝗿𝗮𝘀𝘀.

I know, it’s a cliché, but remember that the online world is a funhouse mirror - distorted and exaggerated.

The real world is the young lady at the coffee shop asking how your day is, or the nurse looking after your sick kid.

That is reality.

This screen is just the noise.

We turn this behemoth around by refusing to play by its rules.

We reclaim our attention.

We verify our sources.

And we treat each other with a bit of decent bloody humanity.

It starts with us.

❤️✌🏻

-D-1

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