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Premium oral care, with purpose. Proudly made in Australia.
05/09/2026
Happy Father’s Day to the dad tending to his oral microbiome with healthy habits - enjoying the good stuff and brushing twice daily.
Hydroxyapatite, the mineral his teeth are already made of, puts back where coffee, wine and time keep taking it from.
When you optimise your oral environment, you’re not just preventing bad breath or cavities. You’re influencing immune health, inflammation, cardiovascular risk, and even cognitive performance for the whole family.
Happy Father’s Day, and happy brushing.
The oral microbiome refers to the bugs (community of microbes) living in our mouths.
While most people rarely think about them, these microbes play a pivotal role in everything from cavity formation to systemic inflammation.
Dr Cate explains how you can be a five star host.
How it feels to garden your microbiome, not sterilise it.
When you optimise your oral environment, you’re not just preventing bad breath or cavities – you’re influencing markers of immune health, inflammation, cardiovascular risk, and even cognitive performance.
We cannot get our toothpaste into your mouths quick enough! 1,000’s of customers are discovering this oral care revolution, and 1,000’s more are coming back for seconds (and thirds, and fourths!). It’s beyond what we could have ever expected.
Toothpaste now shipping in 10-14 days. We’re sorry for this slight delay, and are working hard to make more toothpaste here in Australia.
DM us if you have any Qs
25/08/2026
Enamel can’t grow back. But it can remineralise, twice a day. Try it for 90 days and you’ll start to love the ritual.
Send this to anyone who thinks oral care is optional - 2 minutes matters.
Why do kids get cavities?
Our Chief Dental Officer Dr Cate Ge**er has three rules to prevent the worst kind of dental bill:
— limit sugar & processed foods
— brush thoroughly especially before bed
— be a label-reader
Hydroxyapatite supports our little persons mouth and actively remineralises the acid attack from frequent snacking and sugary foods.
When you only book carry-on luggage but your oral care routine doesn’t take a day off.
Every day, twice a day 🦷
When you only book carry-on but your oral care routine doesn’t take shortcuts.
Oral care is the longevity step wellness was missing. Now we’re reshaping the aisle.
Sources scrolled:
Milk Bag
Poosh
Beauty Brand Banter
CPGD
Emma Apple Chozick
goop
Doctor Saliva | Dr. Najafi
Google Trends – “hydroxyapatite” vs “oral care” vs “fluoride free toothpaste,” Australia, Jan 2020–Jul 2026, Google Trends
Elle — “Dental Hygiene & Aesthetics Trends 2026.” https://www.elle.com/beauty/health-fitness/a70577359/dental-hygiene-aesthetics-trends-2026/
Goop — “Understanding the Microbiome in Your Mouth.” https://goop.com/wellness/health/oral-microbiome/
Deakin University, this. — “What Is Biohacking and Does It Really Work?” https://this.deakin.edu.au/self-improvement/what-is-biohacking-and-does-it-really-work/
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