Serena Wyllie Makeup

A special few days looking after the incredibly kind and inspiring ANINE BING ✨

Full makeup look:

Skin
LEBASE instant glow serum
MERIT concealer

Eyes
Armani beauty eye tint 22m
Victoria Beckham Beauty liner in cinnamon
LEBASE tubing mascara

Lip and cheek
LEBASE cream blush and lip (coming soon 👀)

Swipe for the full product breakdown 💌

Skin
LEBASE instant glow primer
Kosas concealer

Eyes
Hourglass Cosmetics bronzer
LEBASE instant lift tubing mascara
MAKEUP BY MARIO eyeliner- soft brown

Brows
Hourglass Cosmetics brow fibre gel- blonde

Lips
Charlotte Tilbury, CBE iconic n**e liner

This photo was taken on the day I launched my very first LEBASE product. Today, it sold out.

I remember being so nervous. I had no idea whether anyone would buy it, let alone make it part of their daily routine.

Over the last year and a half, there have been many moments where I’ve questioned myself and wondered whether this little brand would grow into what I hoped it could become.

So to now be able to say that Instant Glow has officially sold out feels incredibly special. It definitely wasn’t on my bingo card for this month.

Thank you for every order, every message, every recommendation to a friend, and every person who has supported LÉBASE along the way.

Knowing that something I created has found a place in your makeup bags and daily routines is something I’ll never take for granted.

This milestone belongs just as much to this community as it does to me. It simply wouldn’t exist without you.

Pre-orders for our next batch are now open.

Thank you ❤️

Love,
Serena

🤍 and a moment for in 💌

Beauty notes
Skin
instant glow priming serum
illusion foundation

Eyes
eyes to mesmerise- oyster pearl
instant lift tubing mascara

Lip & cheek
rosewood blush
rosewood lip glow

When I started , I knew I wanted to build it differently. Not rushed. Not just to have more products.
But slowly… with intention behind every single one.

A few weeks ago, I launched my second product.
A tubing mascara that took 2 years to bring to life. I worked with a lab in Italy to build the formula from scratch and I was behind every little detail along the way.

So many rounds of refining, adjusting, starting all over again…
getting close. And refining until it was absolutely perfect.
And now it’s out in the world… seeing your messages, your results, and hearing how it makes you feel has been everything I hoped it would be.

Building a brand from the ground up has pushed me in ways I didn’t expect, but it’s also taught me so much. Hearing all your feedback and seeing your support has made it ALL worth it.

Thank you for every DM, order, share, and kind word — it all means the world. But mostly, thank you for being here. There’s so much more to come for the brand this year 👀

❤️ Serena

After two years, countless samples, and building this formula from scratch with a lab in Italy… she’s finally here!! 🤎🖤

Instant Lift Tubing Mascara

After years of dreaming of the perfect chocolate brown mascara I could never quite find, I knew it had to be next for

The brief was simple (not really) — tubing, smudge-free, easy to remove… but still give lift, length and volume.
A few non-negotiables.

COCOA 🤎 — the shade I couldn’t stop thinking about. The undertone, the richness, the way it makes the eyes look… I went back and forth until it felt exactly right.

And of course, she needed a sister.
BLACK 🖤 — a classic. Deep, glossy, and intensely defining.

It's taken some time, set backs and a couple of years to get here. But I really am proud of this one.

I hope you love both as much as I do.

Serena x

Swipe for the key products used in this look ✨

is ONE!!!! A year ago I pressed “go” on something that felt so much bigger than me… just this little idea of creating glow in one effortless step. I had NO idea what was ahead. The pinch me highs, the setbacks, the lessons, and all the in betweens.

Building this brand has been the hardest and best thing I’ve ever done, and I’m so grateful I haven’t done it alone. simply wouldn’t be here without this community! You’ve worn it, shared it, slid into my DMs with questions, left reviews, recommended it to friends… every single one of those moments has built something so much bigger than just a product. It has meant the world. ALL OF IT!

It’s still early days but already building into something so special because of you. There’s so much magic to come, I am so ready for year two!! (yes, that means more lab visits + lots of newness on the way 👀). Always with the same vision, to simplify everyday makeup.

Here are just some of the moments from the past year. I only wish I had photos of the tears too bc trust me… there’s been plenty of those as well!

To this community and all your kindness, thank you for being part of the very first chapter. Here’s to year two!!! 💛✨