Pravana Australia

Like every great journey - it began with the first steps... and in this case it was Research Research and Research. Understanding the modern consumer, the international trends, what was working in other countries, what leading salons were doing, what was happening across Australia and what the progressive salon owner truly needed to create a profitable, workable sustainable business in a market that has become increasingly fragmented and diverse... these were the key issues. After months of research, the EVOLVE concept was born... to take salons to a better place... addressing the key result areas of the business... and a firm focus and understanding... EVOLVE will only be successful if our SALON CUSTOMERS are! From that point it was much easier... find the PEOPLE, PRODUCT and PROCESSES to make it all HAPPEN...

AND WE HAVE!