Sammy Kennedy

The hardest truth I had to learn as a business owner?

Sometimes you’re the bottleneck.

It’s easy to blame the economy.
Your competitors.
Your team.
Your clients.
Your suppliers.

But if everyone and everything feels like the problem, it’s worth asking one question:

What’s my role in this?

That doesn’t mean you should blame yourself for everything.

It means taking ownership of the things you can control.

Because the moment you stop looking for someone else to fix your business is the moment your business starts to change.

Comment “109” and I’ll send you the episode link.

I’ve completed more than 400 pricing audits across the hair and beauty industry.

What the data consistently shows is that eyelash extensions and waxing are typically among the least profitable services on a salon menu.

In many cases, they require a significant price increase, or need to be removed altogether, because they’re simply not financially sustainable in their current form.

Many of the “six-figure lash artists” you see online aren’t making six figures from their lash services alone. They’re generating revenue through education, digital products, mentoring, or other income streams (not necessarily paying themselves a six-figure salary or generating six figures in profit from the salon itself).

Revenue means nothing if the profit isn’t there.

After working with more than 400 salons, clinics and studios on profitable pricing, here’s what I found:

👉 91.2% were undercharging or barely breaking even.

👉 Only 1 in 22 based their pricing on actual numbers.

👉 21 out of 22 were pricing emotionally or based on competitors.

👉 Only 1 in 8 sole traders consistently paid themselves a wage.

👉 More than 50% weren’t paying themselves superannuation.

That should stop every business owner in their tracks.

Because this isn’t just about pricing.

It’s about spending years building a business without knowing whether it’s actually capable of paying you properly, funding your future or creating long-term wealth.

I’ve seen owners who are fully booked but still stressed about paying wages.

Owners transferring money into their personal account whenever they need groceries because they don’t have a consistent wage.

Owners putting off paying themselves super, hoping they’ll “catch up one day.”

Owners making big investment decisions without ever knowing what it actually costs to run their business.

The truth is, you can’t make confident pricing decisions until you know your numbers.

It all starts with one question:

How much does it actually cost to open your doors each week?

If you don’t know the answer, that’s the first thing to fix.

I’ve put together my free Breakeven Cost Calculator to help you calculate exactly what it costs to run your business each week, month and year…so you can stop guessing and start making decisions with clarity.

Comment BREAKEVEN below and I’ll send it to you.

The best opportunities in business rarely come from networking.

They come from relationships.

Too many people walk into a room thinking, “What can I get from this?”

The people who build the strongest networks ask a different question:

“What value can I bring?”

Lead with generosity.
Share your contacts.
Open doors for others.
Celebrate other people’s wins.

Because the people who give the most value are often the ones who create the biggest opportunities.

Comment “107” and I’ll send you the episode link.

What an epic night Young Achiever Awards 🫶