Booty Butter

🚴‍♀️🍰☕️ Being part of a team is about so much more than riding together.

Sometimes it’s the kilometres, the hills, the finish lines and the “why the hell did we agree to this?” moments. 😂

But sometimes it’s simply buying your teammate a coffee and cake because you know they deserve it. ❤️

That’s what we love about the B***y Butter team.

We ride together.
We cheer each other on.
We encourage each other when the legs are screaming.
We celebrate the wins.
We pick each other up when things don’t go to plan.

And apparently… we keep each other well supplied with caffeine and cake. ☕️🍰😂

Because the best teams aren’t just built on kilometres.

They’re built on kindness, friendship, encouragement, a good laugh… and knowing when someone needs cake. ❤️🍑

***yButterTeam ***yButter

Come and join the fun!! One of our absolute favorite events of the year!!

Hey parents, here's everything for the kids at Bike it to Ballidu this year 👇

If you've been wondering whether it's worth bringing the family along on 27 September, short answer: yes. Here's what's on for the kids (no bike required for most of it):

🎪 Event Village: open all day, food and coffee vans, local stallholders, somewhere to sit and watch the action

🚂 Kiddie train: chugging around all day, always a hit with the little ones

🏰 Bounce house: let them burn off energy while you grab a coffee

⚔️ Samurai Obstacle Course: new this year, wobbly inflatable fun for kids (and brave adults)

🎨 Face painting: turn them into whatever they're obsessed with this week

🏆 Cycle Sense: a timed skills obstacle course for kids who do want to get on the bike, 10:30am–1:30pm on Alpha Street. They can go for a Personal Best or just have a go for fun

🎁 And a bonus, every rider aged 16 and under goes into the draw to win a $450 voucher from Trek Cycle Osborne Park, just for registering

Honestly, it's a full day out for the whole family, whether your kids are riding or not. Come say hi!

27 September, Ballidu.

☕️ Now THAT’S how you start a morning! 🍑

A coffee ordered under the name B***y Butter… with an actual tube of B***y Butter making an appearance. 😂👏

We absolutely LOVE seeing where our customers take their B***y Butter — because it’s not just for the bike. 🚴‍♀️🏃‍♂️🏋️‍♀️🏊‍♀️

Thank you for sending us this beauty! 💗 It genuinely makes our day seeing B***y Butter out there doing what it does best.

But now we need to know…

👇 Where did YOU take your B***y Butter on your sporting adventure this morning?

Bike ride? Run? Gym? Swim? Or somewhere completely unexpected?

📸 Show us! Tag and let us see where your B***y Butter gets to go!

***yButter ***yButterCommunity

B***y Butter Academy Lesson 1 - Meet Your New Training Partner

Congratulations and welcome!

Whether you're completely new to cycling, returning after a break or training for your next big event, you've just taken the first step towards becoming a more comfortable, confident and knowledgeable cyclist.

Over the next 40 lessons, you'll learn everything from preventing chafing and repairing punctures to riding in traffic, fuelling long rides and preparing for cycling events. Most importantly, you'll discover that cycling is about much more than riding a bike. It's about freedom. Adventure. Friendship. Confidence. And enjoying every ride.

👋 Meet Coach B***y
Every Academy needs a coach. Meet Coach B***y! Coach B***y will be by your side throughout every lesson, sharing practical advice, simple tips and a few words of encouragement along the way. No complicated cycling jargon. No confusing technical language. Just real advice from people who love riding bikes. Think of Coach B***y as your friendly riding partner who's always happy to help.

🚴 What You'll Learn
Over the coming weeks we'll cover topics including:
🩷 Riding comfortably and preventing chafing.
🚲 Choosing the right cycling equipment.
🛠 Looking after your bike.
🌬 Riding in different weather conditions.
🚦 Road safety and group riding.
🍌 Nutrition and hydration.
💪 Recovery and stretching.
🏁 Preparing for cycling events.

And plenty of practical tips that experienced cyclists wish they'd known when they first started riding.

🌟 Why We Created the Academy
At B***y Butter, we've met thousands of cyclists. One thing we've learned is that everyone starts somewhere. Nobody begins knowing everything. Every experienced rider was once nervous about clipping in, riding in traffic or tackling their first long ride. That's why we created the B***y Butter Academy. To help make cycling simpler, more enjoyable and more accessible for everyone.

🎓 How the Academy Works
The B***y Butter Academy is divided into four exciting phases:

🩷 Phase 1 – Comfort & Confidence
Build strong foundations for enjoyable riding.

🚴 Phase 2 – Becoming a Smarter Rider
Learn practical skills and become a more capable cyclist.

🏁 Phase 3 – Ride Further
Prepare for longer rides and cycling events.

🌟 Phase 4 – Ride Like a Pro
Master advanced skills and graduate with confidence. Each phase finishes with a fun Knowledge Check before you move on to the next stage.

💗 You're Part of the Team Now
One of the best things about cycling is the community. Cyclists encourage each other. Celebrate each other's achievements. Help each other through tough rides. And always have time for a coffee afterwards! As part of the B***y Butter Academy, you're now part of our cycling family. We can't wait to share this journey with you.

⭐ Coach B***y's Tip
Don't worry about being fast. Don't compare yourself to other riders. Just keep showing up. Every ride makes you stronger, smarter and more confident than the last. Progress is measured one pedal stroke at a time.

🎯 This Week's Challenge
Tell someone you're starting the B***y Butter Academy. Whether it's a friend, family member or riding buddy, sharing your goal makes you more likely to stick with it. Then... Go for a ride! It doesn't have to be long or fast. Just enjoy being on your bike.

💗 Remember
Every cyclist has a first ride. Every cyclist has a first hill. Every cyclist has a first event. Every cyclist has a first victory. Today is the beginning of yours.

🎓 Next Week at B***y Butter Academy
Lesson 2 – Why Comfort Matters More Than Speed
Many new cyclists think speed is the key to becoming a better rider. The truth is... Comfort comes first. Next week you'll discover why the most successful cyclists focus on staying comfortable so they can ride further, recover better and enjoy every kilometre. Because when you're comfortable...

You'll always want to ride again. 🚴💗

🌙 TOMORROW’S THE DAY! 🚴‍♀️💗

The countdown is officially OVER… because the B***y Butter Academy launches TOMORROW at 8AM! 🎓🍑

Get ready for your first lesson as we kick off 40 weeks of cycling knowledge, comfort and performance, with a brand-new lesson every week.

Whether you’re new to cycling, a weekend rider, or clocking up serious kilometres, there’s something for everyone. 🚴‍♀️

⏰ LAUNCH TIME: 8:00AM TOMORROW

Make sure you’ve LIKED, FOLLOWED & SUBSCRIBED to our socials so you don’t miss Lesson #1!

📲

Set your alarm. Tell your riding buddies. Get ready.

The B***y Butter Academy starts TOMORROW. 🎓💗

Let’s ride! 🚴‍♀️🍑

***yButter ***yButterAcademy

💙 Happy Father’s Day from all of us at B***y Butter! 💙

To all the dads, stepdads, grandads, father figures and legends out there — today is all about celebrating YOU! 👏

And if Father’s Day has somehow snuck up on you… don’t panic! 😜

🎁 There’s still time for a last-minute gift!
Grab a B***y Butter e-Gift Card and have it emailed directly to Dad — instant, easy and guaranteed to make him smile. 🎉

Perfect for the active dad, the cyclist, the runner, the weekend warrior… or simply the dad who deserves a little self-care. 💙

👉 Gift it here: https://www.bootybutter.com.au/e-gift-cards

Happy Father’s Day, Dads! 🥳
Love,
All of us at B***y Butter 💙

***yButter

🚨 IT’S OFFICIAL! 🚨

The B***Y BUTTER ACADEMY launches THIS MONDAY! 🎓🚴‍♀️💗

We’re bringing you weekly lessons packed with knowledge, comfort and performance to help you ride further, feel better and build confidence every time you get on the bike.

From chamois care and comfort tips to practical cycling knowledge, Coach B***y is ready to help you become a more confident, comfortable rider. 🍑🚴‍♀️

📚 NEW LESSONS EVERY WEEK!

👉 Make sure you LIKE, FOLLOW & SUBSCRIBE to our socials so you never miss a lesson!

📲 Find us: on Instagram

Monday is just the beginning… Let’s ride! 💗🚴‍♀️

***yButter ***yButterAcademy

PUT TOGETHER THE ULTIMATE GIFT PACK FOR DAD

Forget another pair of socks, mug or novelty tie. This Father’s Day, give Dad something he’ll actually use — and be bloody glad you bought him. 😂

Whether he’s smashing out the weekend kilometres, hitting the trails, commuting to work or spending far too much time in lycra…

Put together the ultimate gift pack with B***y Butter and give Dad the gift of a happier backside. 🍑

💥 Less chafing. More riding. Fewer “bloody hell, that hurts” moments.

Add his favourite snacks, cycling essentials or a few cheeky extras, and you’ve got a Father’s Day gift pack Dad will actually love.

🎁 Gift pack sorted.
🚴‍♂️ For cycling dads.
🍑 For happy cheeks.
😎 For dads who’d rather ride than receive another mug.

B***y Butter — because Dad deserves a smooth ride.

Shop B***y Butter 👉 www.bootybutter.com.au

***yButter

🎁 DAD DOESN’T NEED ANOTHER PAIR OF SOCKS.

This Father’s Day, give Dad something he’ll actually be bloody glad you bought him. 😂

Whether he’s smashing out the weekend kilometres, hitting the trails, commuting to work, or simply spending far too much time in lycra…

Give Dad the gift of a happier backside. 🍑

💥 B***y Butter = less chafing, more riding, fewer “bloody hell, that hurts” moments.

And let’s be honest… Dad has probably earned it.

🎁 Father’s Day gift sorted.
🚴‍♂️ For cyclists.
🍑 For happy cheeks.
😎 For dads who’d rather ride than receive another mug.

B***y Butter — because Dad deserves a smooth ride.

Shop B***y Butter 👉 www.bootybutter.com.au

***yButter

🚀💗 B***y Butter has officially gone SUPERNOVA! 😂

We had the absolute pleasure of catching up with the legends from Nova 93.7’s Supernova at the City to Surf this morning!

A whole lot of energy, plenty of laughs and just the right amount of pink… basically, our kind of crowd! 😂💗

We’re not saying B***y Butter causes this much excitement… but we’re also not saying it doesn’t. 😉

Thanks for the fun, the laughs and the awesome vibes, Supernova crew!

Nova energy + B***y Butter = one seriously smooth combination. 🚀🍑💗

***yButter