Beauty Expo Australia

Calling all makeup artists — this is your moment to be seen.

The Face2Face Makeup Awards return to Beauty Expo Australia 2026, celebrating creativity, technique and the artistry shaping the future of makeup.

Enter your work, explore the 2026 categories and take your place in one of BEA’s most creative competition moments.

With prize packs supported by leading beauty contributors, this is an opportunity to showcase your craft in front of the professional beauty industry.

Entries close 5pm, Thursday 6 August 2026.

Enter the Awards: https://www.beautyexpoaustralia.com.au/en-gb/F2F-awards.html

15–16 August 2026
ICC Sydney

Lash chemistry, refined.

Join Otto Mitter, Managing Director of Elleebana, for Lift, Lock and Link: The Science Behind Monofusion on the Beauty Expo Main Stage.

Explore Step 2 synergy, chemical timing, formulation behaviour and modern lash lift methodologies designed to improve control, consistency and lash integrity.

📅 Saturday, 16 August
⏰10:45am–11:15am
📍Main Stage

Secure Your Pass. https://www.beautyexpoaustralia.com.au/en-gb/register.html?ct=U2FsdGVkX19TgBW+9ES9aXSuipBdKfdAsR3vjY1l6i4=

15–16 August 2026
ICC Sydney

You bring the product. We create the stage.

Introducing The Artistry Edit, new in 2026 at Beauty Expo Australia.

Created for standout makeup and nail brands, this premium feature zone is designed to drive foot traffic, elevate brand perception and make onsite retailing feel seamless.

Enquire now to secure your place: https://www.beautyexpoaustralia.com.au/en-gb/for-exhibitors/exhibitorenquiry.html

15–16 August 2026
ICC Sydney

Sydney is part of the Beauty Expo Australia experience.

From Darling Harbour dining to city favourites, our curated Eat and Drink in Sydney guide is designed to help you make the most of your stay while you discover the brands, techniques and professional insights shaping beauty in 2026.

Access guide here: https://www.beautyexpoaustralia.com.au/en-gb/visit/dine-unwind.html

Two days of beauty, business, connection and a little time to unwind.

Secure Your Pass today. https://www.beautyexpoaustralia.com.au/en-gb/register.html?ct=U2FsdGVkX19TgBW+9ES9aXSuipBdKfdAsR3vjY1l6i4=

15–16 August 2026
ICC Sydney

Building a beauty business takes more than talent. It takes resilience, boundaries and the strength to keep going through the moments no one sees.

Celine McSweeney, Founder and CEO of Brow Tribe, joins the Main Stage to share the true cost of entrepreneurship — from scaling one of Australia’s most recognised brow brands to navigating burnout, pressure, leadership and the mindset shifts that helped her rebuild a business she genuinely loves leading.

This keynote is for the beauty professionals building with ambition, but ready to do it with more clarity, sustainability and self-trust

📅 Saturday, 15 August
⏰1:00pm–1:45pm
📍Main Stage

Secure Your Pass. https://www.beautyexpoaustralia.com.au/en-gb/register.html?ct=U2FsdGVkX19TgBW+9ES9aXSuipBdKfdAsR3vjY1l6i4=

15–16 August 2026
ICC Sydney

"The beauty industry runs on its people. We exist to support the ones who lead them." — Anita Willson, founder of Beauti Industri Co.

With over 20 years of experience working in training and education across international markets, Anita partners with beauty brands, retailers and service providers to transform how business owners, training and management teams develop their people.

Her human-first approach is built on the deep understanding that leaders in the beauty industry need specialist support to develop the skills needed to balance technical excellence, client experience and commercial results.

If you are ready to elevate the way you lead, train and develop your team, connect with Anita from Beauti Industri Co through Beauty Expo Australia 2026 Business Couch.

Book your Business Couch session: https://events.leapevents.com/event/beauty-expo-australia-2026-business-couch

15–16 August 2026 ICC Sydney

Make it a Beauty Expo Weekend.

Beauty Expo 2026 is your reason to gather your team, travel into Darling Harbour and turn two days of professional beauty into a full Sydney experience.

Stay close to the action, explore the city’s dining scene and make time to unwind between show moments. From beauty business to a little Sydney downtime, this is more than an event — it is a weekend worth planning around.

Drop 2 ending soon, secure your pass now: https://www.beautyexpoaustralia.com.au/en-gb/register.html?ct=U2FsdGVkX19TgBW+9ES9aXSuipBdKfdAsR3vjY1l6i4=

15–16 August 2026
ICC Sydney

Meet the judges of the Face2Face Makeup Awards.

F2F presents an unmatched opportunity to showcase your work to some of Australia's leading makeup artists, gain exposure and connect with your artistry community.

Enter the F2F competition here: https://www.beautyexpoaustralia.com.au/en-gb/F2F-awards.html

15–16 August 2026
ICC Sydney

Rapid weight loss is changing the way aesthetic practitioners assess the face.

As GLP-1 receptor agonists continue to rise in use, practitioners are seeing more patients present with visible facial changes often referred to as “Ozempic Face”.

Join Dr Gordon Ku for Anatomical Changes in the Face Following Rapid Weight Loss from GLP-1 Receptor Agonists (“Ozempic Face”), a clinically focused session exploring the facial layers, accelerated ageing patterns and key principles for accurate assessment and treatment planning.

📅 Saturday, 15 August
⏰ 4:25pm–4:55pm
📍Conference Room 1

Secure Your Pass. https://www.beautyexpoaustralia.com.au/en-gb/register.html?ct=U2FsdGVkX19TgBW+9ES9aXSuipBdKfdAsR3vjY1l6i4=

15–16 August 2026
ICC Sydney