Houseofdog
We craft fragrances for dogs, alleviating unpleasant odours, for fostering beautiful bonding moments
09/09/2026
our attitudes may be toxic but our pawfumes are not š¾
letās be clear - Ralph and I can serve looks and side-eye in equal measure, but when it comes to what actually goes on his coat, thereās zero attitude problem. houseofdog is scientist-developed, vegan, and cruelty-free.
toxic energy, non-toxic formula. thatās the whole brand.
05/09/2026
We donated a prize to Tiki Animal Rescue. Scroll to see the thanks we gotā¦.
Happily accepting payment in cuteness š
Huge thank you to Tiki Animal Rescue for doing all of the work in helping doggos find their furever home
30/08/2026
and the doggleganger goes to Caspian & Barlee š¶ š
we did not expect to spend this much of our week scrolling through dog-human lookalikes, laughing out loud, and getting genuinely emotional about peopleās stories but here we are.
thank you to everyone who entered, voted, and shared this around - the bond on display across every single photo was the whole point, and you all delivered way more than we hoped for.
Caspian & Barlee š¶ the full range is on its way to you š
happy (belated) international dog day. this was a good one.
26/08/2026
for international dog day, weāre running the doggleganger - a peopleās choice competition celebrating the bond thatās gotten a little too close for comfort.
how to enter: comment a photo of you and your dog below. entries close Friday 28th August 2026 11:59pm.
how to vote: like your favourite entries. voting closes Sunday 30th August 2026 11:59pm.
prize: the most-liked entry takes home the entire houseofdog range. Valued at $179.85
one entry per person, must follow to be eligible, AU residents 18+ only. by entering you agree we can repost your photo (with credit) across our channels. full terms: houseofdog is a mama Cass enterprise brand ABN 88794005507 winner chosen by highest like count at close, notified via DM within 48hrs, must claim within 7 days. not sponsored by or affiliated with Instagram.
show us your other half. šÆ
when the online business makes it out of the chat.
houseofdog spends most of its life behind a screen: in your inbox, on your feed, in a very persistent group chat with itself about pawfume formulations. this weekend it got out. actual legs, actual table, actual sydney sunshine, at our first ever Dog Lovers Festival.
(and yes pink trousers, dressed head-to-toe to match glorious. Turns out brand consistency doesnāt clock off.)
meeting customers in real life, some of you new to us, some of you already deep in the houseofdog cult (you know who you are) was the best kind of reality check.
running this solo, thereās usually a quiet crew behind the scenes holding things together. this weekend that support came out from behind the scenes too .jessie.13 thank you š
a few universal truths, reconfirmed in person:
1. every dog owner thinks their dog is the best. (correct.)
2. every dog owner thinks no one could love a dog as much as they do. (also correct - and also everyone elseās problem.)
3. everyone wants the very best for their dog. no exceptions.
4. dogs make the world whole. not a tagline. just a fact.
thank you, sydney. see you out from behind the screen again soon.
Cheddar the Corgi Wally Humphries Toothless š¤ š¤ Milo š¤ Little Ted š©
17/08/2026
the only difficult decision here is the scent. safety was never up for debate. pick your favourite - or donāt, and buy them all.
do you think we convinced leo? š¬š¾
09/08/2026
me: skips my own skincare routine. also me: spritzing my dog before we leave the house
06/08/2026
this is the smell of rich.
not the bank statement kind. the kind where your dog steals half the doona, your kid doesnāt notice, and everyoneās still welcome. Because heās wearing his own fragrance and not, in fact, smelling like a dog.
lifeās short. let the dog in the bed. just make sure heās wearing houseofdog š¾ first.
shop the pawfume that made co-sleeping socially acceptable ā link in bio
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Sydney, NSW