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Preserve and replenish.
That’s it. Those are the only two things you need to remember for healthy, beautiful curls.

Curl care can feel overwhelming, but it doesn’t have to be.

Preserve your natural oils by choosing a co-wash most of the time instead of a traditional shampoo and conditioner. This helps maintain your hair’s natural barrier and keeps it from drying out.

Then, replenish after washing by using a cream rather than a mousse or gel. Creams restore hydration and moisture, leaving your curls soft, defined, and easy to wear.

Healthy curls aren’t complicated—they just need the right balance.

And if you didn’t know, we make our own co-wash and creams.
If you’ve got questions, drop them in the comments.

Sydney, I’m so excited to be coming your way.

Monday May 4, 10am.
With K18 and my brand new session, Curls Need Therapy Too.

I’ll be working live on four models, showing you how to properly dry-cut curly hair.
We’ve got everything covered. Fro, s**g, bob. The full spectrum.

But it’s not just cutting.
I’ll also show you how to bring curls back to baseline. How to rebuild the hair with K18 so it’s actually healthy again.
So your clients can get real results at home. Wash and wear, done properly.

Tickets and more info via the link in my Instagram bio.

A great curly cut starts with belief.
A real belief that all texture is beautiful.

Your motivations matter.
You have to want to bring people forward.
To respect the hair.
To understand it.

And more than that, you have to care about what it’s undoing.
Years of being told it’s too frizzy.
Too big.
Too much.
Cut by people who didn’t know what they were looking at.

A great curly cut carries something with it.
You can feel it straight away.
It has energy.

It’s undeniable.
It’s beautiful.
And for a lot of people, it’s life changing.

How much curl product should you actually use?

I want to show you using one of our creams and our co-wash, because the amount you use really matters.

For co-wash, a palm full is plenty. Start there. If your hair needs more, you can always build. You don’t need to overload it from the beginning.

Cream is where things get tricky. Too much and the hair goes greasy and limp. Too little and your curls aren’t hydrated enough. Either way, people often blame the product, when really it comes down to how much was used.

A simple guide:
Fine hair: up to one fingertip
Medium density: up to three
Thick or coarse: up to five, maybe a touch more

A really good way to check yourself is your hands. Once you’ve applied the product, they should feel mostly clean. If there’s still a lot of residue sitting on your palms, chances are you’ve already used too much.

If that happens, don’t stress. Just grab a towel and gently scrunch your hair to take a bit of it back out.

If you’ve got questions about creams, co-washes, or what’s right for your hair, drop them in the comments.

Is frizz the reason you’re not loving your hair? If it is, watch this.

Frizz has been given a bad reputation, but it’s really just part of your natural texture. And when you remove it, you also remove the backbone, the personality, and the structure that make a haircut feel alive.

If your curls have been cut wet, or you’ve been relying on heavy styling products, it’s not surprising that your hair doesn’t feel like you, or that it won’t sit right when you wash and wear it.

But as I’m showing here on Jack, when you dry cut curls and waves with the intention of giving all of that natural texture, including frizz, a place within the shape, everything changes.

You end up with a haircut that works with you. One you can wash and wear. One that holds all the beauty, the nuance, and even the things you once thought were flaws, and makes them part of your everyday.

If you’ve got questions, pop them in the comments.

Someone telling you your hair needs to be smooth to be healthy is the same kind of bad advice as a fitness influencer saying you need visible abs to be healthy.

They’re not the same thing.

And it usually comes from a deeper issue, lack of education. Not knowing how to work with texture. Not understanding that a well considered haircut can do most of the heavy lifting.

You don’t need to fight the hair, overload it with product, or make people feel like their texture is the problem.

When the cut is right, the result speaks for itself.

It comes down to skill. It comes down to education.

And the more you understand that, the less noise you’ll buy into, and the less misinformation you’ll get on your screen.

Let’s chat about it in the comments.

Successful curls really do come down to their health, and that’s exactly what today was about. My first Curls Need Therapy Too session with K18.

Teaching proper dry cutting, and more importantly, a shift in thinking. Looking at curls holistically. Doing less, not more. And reminding stylists of their power behind the chair.

Because when you stop overworking the hair and start supporting it, curls come back to life.

I talk a lot about creams, but here’s what I mean.

Zara’s hair is beautiful, but colour and everyday life have knocked its elasticity around. After a co-wash, I’m using our Peppermint Cream to bring that back while holding onto her natural oils.

This is where creams shine. They support elasticity so the hair can move, stretch and bounce without breaking or drying out.

When hair has what it needs, it behaves. Holds its shape. Sits right.

Want help finding the right cream? Jump in the comments.

Why do I never bloody talk about our Delilah Clay?

Probably because it’s a bit of a dark horse. It’s got a solid fan base, smells incredible, and just quietly does its thing.

Here’s a little look at us making it.

It’s one of those rare dual-purpose products. Perfect for roughing up shorter styles, or giving real volume and projection to curly hair.

We use a blend of clays for lift and a gentle detox, balanced with xanthan gum and glycerin to keep the hair hydrated, not dry or crunchy.

It’s hand-poured, comes in fully recyclable packaging, and keeps its footprint low.

Grab it in salon or online.

Round curly shapes are my jam, and getting them perfect can be quite a challenge. So here are two ways you can flip your client to really refine that round, curly shape when you’re dry cutting. Add this into your dry-cutting tool kit to make building these curly shapes so much easier.

As you can see, I had a lot of fun dry-cutting Bernie into this little curly French bob. It was a pretty dramatic change for her.

The reason I love this haircut on Bernie is the space it creates between the chin and the shoulder. That clear line gives the shape real strength and presence. It feels confident, simple and very intentional.

Watch the dry-cut unfold and wait till the end to see the beautiful result on Bernie.

“You look great for your age.”

We say it like it’s a compliment.
But it quietly suggests there’s a way you’re meant to look at 40. At 50. At 60.

There isn’t.

Age is not a flaw to soften. It’s not something to disguise with the “right” haircut, the “right” length, the “right” amount of grey. When we assume someone should look younger, we stop seeing the power of who they are right now.

In my chair, I’m not interested in shaving years off you.
I’m interested in revealing you.

The texture. The lines. The presence. The story.
That’s the beauty.

So maybe we retire the backhanded compliment.
Maybe we just say, “You look great.”

Full stop.