Helen Samaryan - Makeup Artist

I can almost guarantee every makeup artist has been asked for a discount because the client only wants a “natural” makeup look. But one of the biggest misconceptions is that natural makeup takes less time or less work… when in reality, it’s often the opposite.

When someone says, “I just want to look like myself, but better,” it’s not about using less makeup. It’s about making every layer disappear into the skin. Every product, colour and texture has to work together seamlessly so nothing stands out on its own, yet everything works together to enhance your features.

The irony is that the more effortless the makeup looks, the more intention usually goes into it. Good skin prep, thin layers, endless blending, knowing exactly where to add something and, more importantly, where to stop. Sometimes creating a soft, natural look takes just as long as a full glam.

So next time you see a makeup look that seems “simple,” just know there’s usually a lot more happening behind the scenes than meets the eye.

Behind the scenes shooting for ALANA MARIA JEWELLERY ✨

What’s the one product you always come back to for glass skin? Currently I’ve been reaching for BAUME ESSENTIEL from .beauty for that fresh, editorial glow ✨