Vitis V

𝗣𝗹𝗮𝗻𝘁 𝗼𝗶𝗹𝘀 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗶𝗻𝘁𝗲𝗿𝗰𝗵𝗮𝗻𝗴𝗲𝗮𝗯𝗹𝗲 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘀𝗸𝗶𝗻.

Botanical oils may appear the same, but their fatty-acid profiles can be very different.

Even oils extracted from the seed and pulp of the same plant can have markedly different compositions.

"I am looking at you sea buckthorn.👀"

One oil may may increase skin barrier permeability. Another contribute to congestion. Another, like Vitis vinifera seed oil, supplies linoleic acid the fatty acid essential for healthy skin barrier function.

What matters is understanding the fatty acid profile. NOT the marketing.

Combining plant oils doesn't necessarily make it better for your skin. What matters is the proportion of each fatty acid.

𝗕𝗲𝗳𝗼𝗿𝗲 𝗮𝗽𝗽𝗹𝘆𝗶𝗻𝗴 𝗮 𝗳𝗮𝗰𝗲 𝗼𝗶𝗹, 𝗰𝗵𝗲𝗰𝗸 𝘁𝗵𝗲 𝗳𝗮𝘁𝘁𝘆-𝗮𝗰𝗶𝗱 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗼𝗳 𝗶𝘁𝘀 𝗶𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁𝘀.

Look particularly for linoleic acid, a biologically essential fatty acid that the body cannot synthesise and is required for healthy skin barrier structure, repair and maintenance. Without linoleic acid you cannot have a functioning skin barrier.

𝗜𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗮𝘁𝘁𝘆 𝗮𝗰𝗶𝗱 𝘁𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 ‘𝗮𝗰𝘁𝗶𝘃𝗲’. Linoleic acid builds and directs healthy skin barrier function.

Cold-pressed Vitis vinifera seed oil contains approximately 66–75% linoleic acid, making it one of nature's richest botanical sources.

𝗜𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝘀𝗼𝗻 𝗩𝗶𝘁𝗶𝘀 𝗩 𝗙𝗮𝗰𝗲 𝗧𝗼𝗻𝗜𝗤 𝗯𝗲𝗴𝗶𝗻𝘀 𝘄𝗶𝘁𝗵 𝗰𝗼𝗹𝗱-𝗽𝗿𝗲𝘀𝘀𝗲𝗱, 𝘂𝗻𝗳𝗲𝗿𝗺𝗲𝗻𝘁𝗲𝗱 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮𝗻 𝗩𝗶𝘁𝗶𝘀 𝘃𝗶𝗻𝗶𝗳𝗲𝗿𝗮 𝘀𝗲𝗲𝗱𝘀.

When applying oils, butters or fats (tallow) to your skin, it is the linoleic acid proportion that matters.

𝘝𝘪𝘵𝘪𝘴 𝘝 – 𝘌𝘴𝘴𝘦𝘯𝘵𝘪𝘢𝘭 𝘧𝘰𝘳 𝘓𝘪𝘧𝘦




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𝗬𝗼𝘂 𝗰𝗮𝗻𝗻𝗼𝘁 𝗵𝘆𝗱𝗿𝗮𝘁𝗲 𝗮 𝗹𝗲𝗮𝗸𝘆 𝗯𝗮𝗿𝗿𝗶𝗲𝗿.

A primary function of the skin barrier is to regulate water movement and limit water loss from within. Not to absorb water from the outside.

Water applied to the skin surface 𝘁𝗲𝗺𝗽𝗼𝗿𝗮𝗿𝗶𝗹𝘆 causes the cells of the stratum corneum to swell. The operative word here is 𝘁𝗲𝗺𝗽𝗼𝗿𝗮𝗿𝗶𝗹𝘆.

Skin hydration depends on the skin's ability to retain water, not its ability to absorb water applied to its surface.

Think of a leaking bucket.

You cannot fix the leak by adding more water.

The problem is not the amount of water. The problem is the structure designed to retain it.

The same is true of our skin barrier.

If barrier integrity is compromised, water loss increases.

Commercial skincare marketing is obsessed with hydration.

Hydration, moisture, humectants and water-binding ingredients dominate both the language of skincare and the products designed to treat skin that feels dry, tight or uncomfortable.

It is a way of selling water in an expensive jar.

𝗬𝗼𝘂 𝗰𝗮𝗻𝗻𝗼𝘁 𝘀𝗼𝗹𝘃𝗲 𝗮 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘀𝗶𝗺𝗽𝗹𝘆 𝗯𝘆 𝘀𝘂𝗽𝗽𝗹𝘆𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝘄𝗮𝘁𝗲𝗿.



Photography - Yucel M on Unsplash

Ever wonder why you don't explode while swimming?

Because our 𝘀𝗸𝗶𝗻 𝗯𝗮𝗿𝗿𝗶𝗲𝗿 𝗶𝘀 𝗹𝗶𝗽𝗶𝗱 𝗯𝗮𝘀𝗲𝗱.

Lipids share an important chemical characteristic: they are insoluble, or poorly soluble, in water.

In simple terms, 𝗹𝗶𝗽𝗶𝗱𝘀 𝗿𝗲𝘀𝗶𝘀𝘁 𝘄𝗮𝘁𝗲𝗿. And our skin barrier is built around them.

Fatty acids, ceramides and cholesterol are all lipids and form the extracellular matrix of our skin barrier.

𝗬𝗲𝘁, skincare marketing is obsessed with hydration.

When immersed in water, the cells of the stratum corneum 𝘁𝗲𝗺𝗽𝗼𝗿𝗮𝗿𝗶𝗹𝘆 take up water and swell. But an intact skin barrier prevents water from penetrating further through our skin.

The cells swell. We wrinkle. Then the water that caused the cells to swell evaporates, returning them to their previous state.

That “sinking in” feeling associated with commercial skincare? Often, it’s simply water evaporating from the surface.

It is why we can spend time completely surrounded by water without our bodies continually absorbing it.

Our skin barrier contains a highly organised lipid matrix that regulates what penetrates the skin and limits water loss from within.

That distinction matters.

Healthy skin does not maintain hydration simply because water is supplied to its surface.

It maintains hydration because its structure enables it to regulate water loss and retain water within the skin.

𝗕𝗮𝗿𝗿𝗶𝗲𝗿 𝗶𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆 𝗰𝗼𝗺𝗲𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗮𝗽𝗽𝗲𝗮𝗿𝗮𝗻𝗰𝗲 𝗼𝗳 𝗵𝘆𝗱𝗿𝗮𝘁𝗶𝗼𝗻.

Because hydration comes from holding water within the skin, not applying it to the surface.

𝘝𝘪𝘵𝘪𝘴 𝘝 – 𝘌𝘴𝘴𝘦𝘯𝘵𝘪𝘢𝘭 𝘧𝘰𝘳 𝘓𝘪𝘧𝘦



Photography - Zunnoon Ahmed on Unsplash

𝗜𝗻 𝗻𝗮𝘁𝘂𝗿𝗲, 𝗮𝗽𝗽𝗲𝗮𝗿𝗮𝗻𝗰𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗼𝗻𝘀𝗲𝗾𝘂𝗲𝗻𝗰𝗲 𝗼𝗳 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻.

The image of a bird in flight is the result of function.

Its structure and biology make flight possible.

Healthy skin works in the same way.

Hydration, softness, smoothness, resilience and even tone are not the biological imperative.

They are expressions of skin whose structures and processes are functioning well.

At Vitis V, skincare begins with healthy skin function.

𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝘀𝗸𝗶𝗻 𝗯𝗲𝗴𝗶𝗻𝘀 𝘄𝗶𝘁𝗵 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗯𝗶𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹𝗹𝘆 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹.

𝘓𝘦𝘴𝘴 𝘴𝘬𝘪𝘯𝘤𝘢𝘳𝘦. 𝘏𝘦𝘢𝘭𝘵𝘩𝘺 𝘴𝘬𝘪𝘯 𝘧𝘶𝘯𝘤𝘵𝘪𝘰𝘯. 𝘍𝘰𝘳 𝘭𝘪𝘧𝘦.

𝘝𝘪𝘵𝘪𝘴 𝘝 — 𝘌𝘴𝘴𝘦𝘯𝘵𝘪𝘢𝘭 𝘧𝘰𝘳 𝘓𝘪𝘧𝘦.

𝗔𝗿𝗲 𝗼𝘂𝗿 𝗹𝗶𝗽𝘀 𝗿𝗲𝗮𝗹𝗹𝘆 𝗱𝗿𝘆? 𝗢𝗿 𝗵𝗮𝘃𝗲 𝘄𝗲 𝗳𝗼𝗿𝗴𝗼𝘁𝘁𝗲𝗻 𝘄𝗵𝗮𝘁 𝗻𝗼𝗿𝗺𝗮𝗹 𝗹𝗶𝗽𝘀 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲?

𝘉𝘢𝘭𝘮 𝘏𝘢𝘴 𝘉𝘦𝘦𝘯 𝘉𝘢𝘴𝘵𝘢𝘳𝘥𝘪𝘴𝘦𝘥.

𝗡𝗼𝘄 𝗶𝗻 𝗩𝗶𝘁𝗶𝘀 𝗩 𝗧𝗵𝗲 𝗣𝗿𝗲𝘀𝘀.

https://vitisv.com.au/blogs/the-press/balm-has-been-bastardised

or link in bio



Photography - Kaja Reichardt on Unsplash

𝗣𝗥𝗘𝗦𝗘𝗥𝗩𝗘𝗦 𝗛𝗘𝗔𝗟𝗧𝗛𝗬 𝗟𝗜𝗣 𝗙𝗨𝗡𝗖𝗧𝗜𝗢𝗡
𝘏𝘰𝘸 𝘝𝘪𝘵𝘪𝘴 𝘝 𝘓𝘪𝘱 𝘛𝘰𝘯𝘐𝘘 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘴 𝘩𝘦𝘢𝘭𝘵𝘩𝘺 𝘭𝘪𝘱 𝘧𝘶𝘯𝘤𝘵𝘪𝘰𝘯.

Creating a temporary cosmetic fix is not healthy lip care.

Healthy lip care is about supporting the structures and biological processes lips depend upon to continually renew and maintain themselves.

Healthy lips are not static. Their protective barrier is continually being renewed and maintained. That renewal depends on maintaining an intact barrier.

𝗟𝗼𝗻𝗴𝗲𝘃𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗮𝗹 𝗲𝘅𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝗼𝗳 𝗵𝗲𝗮𝗹𝘁𝗵𝘆 𝗯𝗶𝗼𝗹𝗼𝗴𝘆.

Preserving healthy lip function therefore means supporting those biological processes so they can continue over time.

Our cold pressed Australian 𝘝𝘪𝘵𝘪𝘴 𝘷𝘪𝘯𝘪𝘧𝘦𝘳𝘢 seed oil supplies essential linoleic acid to support the structure and biological processes of the lip barrier. Organic Flinders Ranges 𝘊𝘦𝘳𝘢 𝘧𝘭𝘢𝘷𝘢 (yellow beeswax) helps protect that barrier by reducing moisture loss and shielding the delicate lip surface.

Together, they help preserve the biological structures and processes that healthy lips naturally depend upon.

𝗧𝗵𝗲 𝗮𝗽𝗽𝗲𝗮𝗿𝗮𝗻𝗰𝗲 𝗼𝗳 𝗼𝘂𝗿 𝗹𝗶𝗽𝘀 𝗶𝘀 𝗮 𝗱𝗶𝗿𝗲𝗰𝘁 𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗵𝗲𝗮𝗹𝘁𝗵.

𝗕𝘂𝗶𝗹𝗱. 𝗗𝗶𝗿𝗲𝗰𝘁. 𝗣𝗿𝗼𝘁𝗲𝗰𝘁. 𝗣𝗿𝗲𝘀𝗲𝗿𝘃𝗲.
Nothing synthetic. Nothing unnecessary.
𝗦𝗶𝗺𝗽𝗹𝘆 𝗯𝗹𝗲𝗻𝗱𝗲𝗱. 𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝗹𝗶𝗽𝘀. 𝗙𝗼𝗿 𝗹𝗶𝗳𝗲.



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𝗣𝗥𝗢𝗧𝗘𝗖𝗧𝗦 𝗧𝗛𝗘 𝗟𝗜𝗣 𝗕𝗔𝗥𝗥𝗜𝗘𝗥
𝘏𝘰𝘸 𝘝𝘪𝘵𝘪𝘴 𝘝 𝘓𝘪𝘱 𝘛𝘰𝘯𝘐𝘘 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘴 𝘩𝘦𝘢𝘭𝘵𝘩𝘺 𝘭𝘪𝘱 𝘧𝘶𝘯𝘤𝘵𝘪𝘰𝘯.

Healthy lips don't only need essential lipids. They also need protection.

Organic Flinders Ranges 𝘊𝘦𝘳𝘢 𝘧𝘭𝘢𝘷𝘢 (yellow beeswax) forms a protective, breathable layer over the lips, helping reduce moisture loss without completely sealing the lip surface and shielding it from continual environmental exposure.

By reducing moisture loss, this protective layer also helps interrupt the cycle of continually trying to remoisten dry lips by licking them. Licking dry lips may temporarily wet the surface, but it doesn't hydrate them.

Protection doesn't always require adding something to skin. Sometimes it means preventing something from leaving, in this case moisture

In Vitis V Lip TonIQ, one ingredient supplies essential linoleic acid to support the lip barrier. One forms the protective layer that helps reduce moisture loss.

𝗢𝗻𝗲 𝘀𝘂𝗽𝗽𝗹𝗶𝗲𝘀. 𝗢𝗻𝗲 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝘀.

Together, they support healthy lip function.

𝗦𝗶𝗺𝗽𝗹𝘆 𝗯𝗹𝗲𝗻𝗱𝗲𝗱. 𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝗹𝗶𝗽𝘀. 𝗙𝗼𝗿 𝗹𝗶𝗳𝗲.



Photography - Ante Hamersmit on Unsplash

𝗗𝗜𝗥𝗘𝗖𝗧𝗦 𝗛𝗘𝗔𝗟𝗧𝗛𝗬 𝗟𝗜𝗣 𝗕𝗜𝗢𝗟𝗢𝗚𝗬
𝘏𝘰𝘸 𝘝𝘪𝘵𝘪𝘴 𝘝 𝘓𝘪𝘱 𝘛𝘰𝘯𝘐𝘘 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘴 𝘩𝘦𝘢𝘭𝘵𝘩𝘺 𝘭𝘪𝘱 𝘧𝘶𝘯𝘤𝘵𝘪𝘰𝘯.

Linoleic acid doesn't just become part of the lip barrier. It also participates in the biology that continually renews it.

As an essential fatty acid, linoleic acid has both structural and signalling roles. It helps regulate normal cell renewal, differentiation and inflammatory responses. These are naturally coordinated biological processes within the lip that support the continual renewal of its delicate surface.

In Vitis V Lip TonIQ, linoleic acid is naturally supplied by our cold pressed Australian 𝘝𝘪𝘵𝘪𝘴 𝘷𝘪𝘯𝘪𝘧𝘦𝘳𝘢 seed oil.

A biologically essential fatty acid that healthy lip function depends upon.

𝗦𝗶𝗺𝗽𝗹𝘆 𝗯𝗹𝗲𝗻𝗱𝗲𝗱. 𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝗹𝗶𝗽𝘀. 𝗙𝗼𝗿 𝗹𝗶𝗳𝗲.



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𝗕𝗨𝗜𝗟𝗗𝗦 𝗔 𝗛𝗘𝗔𝗟𝗧𝗛𝗬 𝗟𝗜𝗣 𝗕𝗔𝗥𝗥𝗜𝗘𝗥
𝘏𝘰𝘸 𝘝𝘪𝘵𝘪𝘴 𝘝 𝘓𝘪𝘱 𝘛𝘰𝘯𝘐𝘘 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘴 𝘩𝘦𝘢𝘭𝘵𝘩𝘺 𝘭𝘪𝘱 𝘧𝘶𝘯𝘤𝘵𝘪𝘰𝘯.

Healthy lips rely on an intact protective barrier, yet contain virtually no sebaceous glands and lose moisture rapidly.

Linoleic acid is an essential fatty acid the body cannot produce itself. In Vitis V Lip TonIQ, it comes from our cold pressed Australian 𝘝𝘪𝘵𝘪𝘴 𝘷𝘪𝘯𝘪𝘧𝘦𝘳𝘢 seed oil and is the first and most abundant ingredient in the blend.

Linoleic acid doesn't just sit on the lips. It becomes incorporated into specialised barrier lipids and is an indispensable precursor for ceramide synthesis. Together, these structural roles help strengthen the lip barrier and support healthy lip function.

𝗦𝗶𝗺𝗽𝗹𝘆 𝗯𝗹𝗲𝗻𝗱𝗲𝗱. 𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝗹𝗶𝗽𝘀. 𝗙𝗼𝗿 𝗹𝗶𝗳𝗲.

P.S. The colour is all natural. In fact, there is nothing synthetic. Nothing unnecessary. Just biological lip support.



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𝗔 𝘀𝗶𝗺𝗽𝗹𝗲𝗿 𝘀𝗸𝗶𝗻𝗰𝗮𝗿𝗲 𝗿𝗶𝘁𝘂𝗮𝗹. 𝗙𝗼𝗿 𝗟𝗶𝗳𝗲.

𝗦𝗧𝗘𝗣 𝟭 — 𝗖𝗟𝗘𝗔𝗡𝗦𝗘

Cleanse with warm water and a soft natural-fibre cloth using gentle physical action.

Use the organic cotton cloth you will receive with your Vitis V Face TonIQ. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗰𝗹𝗲𝗮𝗻𝘀𝗶𝗻𝗴 𝗰𝗹𝗼𝘁𝗵. Our gift to you.

Commercial cleansers use surfactants to remove oils from the skin. But our skin's lipids are essential components of healthy skin function, contributing to skin barrier structure and biological signalling.

𝗧𝗵𝗲 𝗩𝗶𝘁𝗶𝘀 𝗩 𝗿𝗶𝘁𝘂𝗮𝗹 𝗯𝗲𝗴𝗶𝗻𝘀 𝗯𝘆 𝗽𝗿𝗲𝘀𝗲𝗿𝘃𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝗵𝗲𝗮𝗹𝘁𝗵𝘆 𝘀𝗸𝗶𝗻 𝗻𝗲𝗲𝗱𝘀.

For stubborn oil-based make-up or zinc mineral sunscreen, use a tiny amount of castor oil, rub gently, then remove with a warm, damp soft cloth.

Remove most of the water with a soft, clean cotton towel. I like to pat dry, leaving the skin very slightly damp.

𝗟𝗲𝘀𝘀 𝘀𝗸𝗶𝗻𝗰𝗮𝗿𝗲. 𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝘀𝗸𝗶𝗻 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻. 𝗙𝗼𝗿 𝗟𝗶𝗳𝗲.



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