Merlot Professional Internacional

In 2026, the United States, Canada, and Mexico will host the world’s biggest sporting event — the World Cup! 🌎🏆

But these countries are also home to beauty markets with unique consumer behaviors, needs, and trends. From the pursuit of performance and innovation in the United States, to intensive hair care routines in Canada, and the vibrant self-expression found in Mexico, each culture inspires different ways to care for, treat, and transform hair.

Understanding how different markets approach hair care broadens perspectives and inspires new possibilities within the salon. That’s why we look beyond trends, seeking knowledge that connects beauty professionals with what’s happening around the world. ❤️

Healthy hair is much more than just shine... ✨

What we see on the outside doesn’t always reveal the true condition of the hair. Real hair health lies in the balance of the fiber, its strength, proper hydration, and the continuous care that helps maintain results for longer. That’s why professional work doesn’t end when the client leaves the salon.

The Brazilian Palm Tree line was developed to complement this journey, helping maintain alignment, softness, and shine while extending the professional salon experience into everyday life. Home care is essential to preserve treatment performance and ensure hair remains smooth, disciplined, and healthy-looking every day. 💚

Smart reconstruction for sensitized hair 💖

Keratin Plex was developed to help restore the hair fiber, promoting strength, resistance, and elasticity without compromising the hair’s natural lightness.

Its technology works directly on the hair structure, helping to restore weakened areas while providing a healthier, smoother, and more radiant appearance from the very first applications. 🫧

The ideal product for clients who need real performance, care, and effective hair recovery. ✨

Much more than instant shine. ✨

The Illuminating line combines treatment technology and carefully selected active ingredients to promote balance, revitalization, and luminosity to the hair. Behind healthy-looking strands, there is balance, care, and an intelligent combination of technology with nature-inspired actives.

Results that go beyond the surface — discover it now! 💖

Two shampoos. Two different purposes. ✨

Not every cleansing routine delivers what the hair truly needs...
While some strands need softness, balance, and delicate care, others need body, freshness, and fiber revitalization.

Within the Illuminating line, each formula was developed to meet specific needs without compromising the health and natural behavior of the hair. 💖
The Low Shampoo helps maintain softness, shine, and balance for sensitized or chemically treated hair. Meanwhile, the Volume Shampoo was designed for fine, flat hair, promoting a fuller feel with lightweight movement.

Professional results start with the right choices! 🤍

The Illuminating line was designed for every hair’s unique needs! ✨

With 14 protocols, it doesn’t start with shine — it starts with diagnosis, balance, and the correct reconstruction of the fiber.

Because when you truly understand what your client’s hair needs, the process stops being guesswork and becomes strategy. Hydrate, reconstruct, control, balance… every step exists for a reason — and skipping that is what separates an ordinary result from a professional one.

More than treating, it’s about preparing. More than applying, it’s about guiding.
That’s how results stop being luck and become a standard. 💖

The real result starts with choosing the right developer. 💆‍♀️

The wrong volume can limit, compromise, or even block the effect you had in mind. The right choice, on the other hand, creates the path, respects the hair, and delivers exactly what was planned.

It’s not just about lifting. It’s about understanding how far to go, how to get there, and which tool to use.

Because in the end, technique isn’t just ex*****on — it’s decision. ❤️

Lightening well goes beyond the final result — it’s about having control at every step! 🤍

iBlond bleaching powders were developed for professionals who seek precision, safety, and consistency in their daily salon routine.

More than just lifting, it’s about delivering a uniform, reliable, and professional blonde from start to finish!

Elevated performance, immediate results. 🩵

Recovery Mousse works deep within the hair fiber, delivering repair, hydration, and strengthening in a fast treatment without compromising lightness and natural movement.

Where technology meets sensorial experience to reveal visibly healthier, smoother hair with refined shine — from the very first application. 💧✨

Autumn 2026 brings: less construction, more refinement.

The new season elevates a more natural, lightweight and sophisticated aesthetic — where cut, color and styling work together to enhance the hair’s natural movement. Less excess, more intention.

The luxury of the season is naturalness. Discover the trends in the carousel 🍂