Madeup Beauty

FriYAY plans: something pink, something glossy, and something in the glass 🍹💋✨

Just out here matching my vibe to my accessories and pretending my only responsibility tonight is reapplying lip gloss.

Featuring our Lip Glacé in Whipped Cocoa because soft glossy lips are always invited to girls’ night 💅🏾

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Some people gatekeep their glow… we bottled ours ✨

Meet the glow lineup:
💎 Diamonds — an icy champagne shimmer
💸 Bucks — a warm bronzed glow
✨ Gold Mine — a rich golden highlight that melts into the skin

Our Glimmerati Cream Highlighters are made to give that smooth, lit-from-within radiance without looking heavy, chalky, or glittery. Just skin that looks expensive.

Wear them solo, mix shades together, or tap them over blush for that extra glow moment.

Which shade are you reaching for first: Diamonds, Bucks, or Gold Mine? 👀

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The Cheeky Bish Blushes became real women and honestly… it makes too much sense 🤣💅🏾

GOALS is sipping a violet fizz somewhere oceanside living her soft life.
RUN THE WORLD is in the boardroom closing deals.
SAUCY is outside with shopping bags and zero regrets.
MADE IT just walked across the stage with her doctorate.
BOSSY already assigned homework and changed your life in the same sentence.
POP OFF just won the case, billed you for her time, and still made it to dinner looking flawless.

Every shade has a personality because every woman wearing it does too ✨

Which Cheeky Bish are you? 👀👇🏾

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To the moms.
The mamas.
The grandmothers.
The bonus moms.
The aunties who stepped in with love.
The foster moms, guardians, big sisters and every woman nurturing, guiding and pouring into the next generation… today, we celebrate YOU. 🩷

You are the planners, the comforters, the chauffeurs, the snack makers, the homework helpers, the boo-boo kissers, the prayer warriors, the CEOs, the multitaskers and the magic behind it all.

Somehow, you make your children’s worlds go round without missing a beat — even on the days you’re running on little sleep, cold coffee and pure love.

At MADEUP BEAUTY, we see you.
We honour you.
And we thank you for all the invisible things you do that deserve to be seen.

Whether you gave birth, stepped in, showed up, raised, loved or protected — your impact matters more than words could ever explain.

Happy Mother’s Day to the women doing it all with grace, strength, softness and resilience. The world is better because of you. 💐

XOXO,
Madeup Beauty

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I’m Shirley, founder of Madeup Beauty. ⭐️

Apparently I’ve been saying “I’m her” since before I even had the language for it… so honestly, this was probably inevitable. 😂

I’ve spent years building in beauty, leadership, motherhood, and entrepreneurship — sometimes all at the same time. ⭐️

⭐️ Makeup artistry. Healthcare leadership. Late nights. Early mornings. Pop-ups. Pivots. Pitch decks. Prayers. Tears. Wins. Watching doors close and learning how to build my own.

Now I create beauty for women who deserve to feel seen, celebrated, and included — the kind of beauty that feels personal, joyful, and impossible to ignore. ⭐️

Turns out little me was serious about this whole beauty founder thing.

Inspired by

InclusiveBeauty WomenInBusiness ⭐️

Whether you love it bold and matte, soft and satin, or juicy and glossy… your perfect red exists at Madeup Beauty. 💄

Because finding the right red shouldn’t feel impossible — especially for deeper skin tones, undertones, and every version of YOU.

Which red girl are you?
💋 Matte
✨ Satin
🍒 Glossy

Shop your signature red at Madeup Beauty.

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