Counter Beauty by Mary-Ellen

Dree Hemingway is wearing Counter at the W Magazine Party.

Maybe your a Summer, these colors look best on you!

Maybe your a Spring, these colors look best on you.

Maybe your a Winter, these colors look best on you!

Are you an Autumn like me?
All these colors work best on me.

Coming Soon.... October 9th!

Love the Glosses!
Get 10% off when you buy 2 or more!

Tomorrow the Beyond Gloss drops!
Who's missed this Gloss?

What does the Counter Glow First Priming Serum do?

One of my favorite things about this serum is that it serves as a primer (a way to prep your face for foundation, blush, bronzer, etc.) AND a skincare product. Counter is notorious for this! They like to sneak (but not too sneakily) skin-enhancing ingredients into their makeup so that not only do you feel and look your best, but you’re also improving your skin over time. The Glow First Priming Serum is designed to hydrate and brighten your skin, as well as prep and smooth your skin for the perfect makeup application. It’s not talcy like some other primers can be and is slightly mattifying, while also locking in hydration.

This sounds like an oxymoron, hydration and oil control, but I promise, it’s a thing! When we don’t give our skin the correct type of moisture, our skin can overcompensate and produce MORE oil. By giving your skin a hint of moisture, you will have less oil, so don’t be afraid of it. If your skin is dehydrated, it can actually exacerbate your oil issues. People with oily skin often have compromised barrier function, which makes it hard for their skin to retain moisture. As moisture leaves the skin, it becomes dehydrated, causing the skin to produce more oil. It’s a vicious cycle, and the only way to break it is to give your skin the proper hydration and moisture it needs. If you have oily skin, don’t shy away from moisture!

Counter won for best primer in the 2026 People Beauty Awards!