Pura Botanicals

Pura Botanicals

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Welcome to PURA Botanicals.

We’re a female-owned company in Edmonton, Alberta, creating all-natural, certified clean skincare, body care, and perfumes made in our own lab. 🇨🇦 We also offer a bespoke perfuming service to craft your own signature scent.

07/15/2026

💚 Reviews like this truly make our day!

Hearing that our Countess Cleansing Nectar, Watermelon Overnight Mask, and Neroli Eye Serum have become your skincare "Holy Grail" products means the world to us.

We believe skincare should be effective, long-lasting, and made with natural ingredients you can feel good about using every day. Knowing you also appreciate being able to shop locally and reduce your CO₂ footprint is especially meaningful and a big part of why we manufacture in-house.

Thank you for supporting local and trusting us with your skincare journey. 💚

07/13/2026

Pinch me. Took a little road trip to YYC to see this 90’s icon and all the feels of being a young teen with her music as the soundtrack backed flooding back. The intensity of her vocals & songwriting felt more poignant than the sing-a-long radio songs of our adolescence. Jagged Little Pill came out with You Outta Know as the first release. Not ‘Ironic’, which I also love but would have set her up for being another (quirky) pop princess. She showed us it was OK to feel our anger and embody a deeper sense of empowered womanhood. She is still very much making music that is genuine to her beliefs, advocating for our girls… and if I spinned on that stage for as long as she did, I’d be in physiotherapy for weeks!! lol Fit body + mind, she’s done the work! ♥️

07/10/2026

✨ We are down to the last bottles of Maui Sunset.

Warm golden evenings. Sun-kissed skin. A fragrance that captures the feeling of summer in every spray. ☀️🌴

It's no surprise Maui Sunset has become one of our most-loved scents, and now only a handful of bottles remain.

If you've had your eye on it, now is the time to make it yours. Visit us in store to experience it for yourself, or shop online before this limited fragrance disappears.

07/06/2026

Girls just wanna have fun… and really good skincare. 💃✨

Today we’re celebrating our birthday girl, Marla, with her ride-or-die 3-step routine:

✨ Step 1: Countess Cleansing Nectar
🍉 Step 2: Overnight Watermelon Mask
🌸 Step 3: Neroli Eye Ritual

Because the best birthday glow starts long before the candles are lit. 🤍 Our sitewide 20% off sale ends tmr!! 💃

Join us in wishing Marla the happiest birthday! We hope this year brings you endless joy, beautiful skin, and all the reasons to celebrate. 🎉🥂

07/04/2026

Marla: balances PURA products instead. 💅✨

Close enough.

Good news for anyone whose cart is already perfectly balanced… 🎂 We’ve extended our Birthday Sale until July 6!

✨ 20% OFF sitewide
🎁 FREE full-size Hyaluronic Watermelon Essence ($69 value) on orders of $150+

No judgment if your skincare budget is thriving. 😉 What’s in your cart? 🛒

07/01/2026

45 today. 🤍

This year feels less about celebrating a number and more about celebrating the people, moments, and community that have made this journey so meaningful.

Thank you for being here!! For believing in PURA, choosing Canadian-made, and allowing us to be part of your daily rituals. It truly means the world to me.

To celebrate my birthday (and PURA’s 11th!), we’re gifting 20% off sitewide and a FREE full-size Hyaluronic Watermelon Essence with orders of $150+. ☀️👑

Here’s to finding joy in the little things, and another year of creating beautiful rituals together.

With love,
Lane 🤍

06/30/2026

Happy Birthday PURA 🎂 Celebrate with 20% OFF sitewide plus a FREE Hyaluronic Watermelon Essence gift as our gift to you with any purchase of $150+ 🎁

Please note: Our boutique is closed on Canada Day, July 1 and reopens on Thursday, July 2 at 11 am. Online shopping always available.

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Address


10120 124 Street NW
Edmonton, AB
T5N1P6

Opening Hours

Tuesday 11pm - 5pm
Wednesday 11pm - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 11am - 5pm
Sunday 12pm - 4pm