Victorian Grooming Co.

It’s hard to believe that my final market weekend has actually arrived, but today and tomorrow are my final days at Bountiful Farmers' Market.

Thank you for all your amazing support over these last 5 years! It’s been an incredible journey, but it’s time for a new adventure.

I hope to see you at the market one final time!

A Fond Farewell (For Now)! 👋

After years of keeping Edmonton’s beards well-groomed and impeccably dapper, Victorian Grooming is preparing for a big change. As of April 6, 2025, both our booth at Bountiful Farmers’ Market and our online shop will be closing as I embark on a new adventure abroad.

This isn’t goodbye forever - Victorian Grooming will live on, albeit in a new form and in a new place. In the meantime, the business is going on an indefinite sabbatical. I’ll be sharing updates primarily here or on Instagram .

To all the incredible people who have used, purchased, gifted or shared any of my products, I am eternally grateful. Also, a special thank you to those who’ve supported me throughout my time at Bountiful Farmers' Market, it’s been an absolute pleasure keeping your beards in top form, swapping stories, and sharing a laugh over the years. I appreciate you all, and I hope our paths cross again in the future.

Until then, stay sharp, stay dapper, and .

With love,
Tony Fehr

Found this relic from the early days of outdoor markets and battling the wind. This sign took a proper beating, as you can see. I did eventually upgrade to smaller letter boards, although the wind didn't care. Quite the indeed!

Looking for an opportunity to upgrade your shave?

For a limited time, our shaving brushes are just $5! Better than that, buy a shaving bowl (handmade by our neighbour ) and get a brush absolutely FREE!

Happy New Year! 🎇

O Wholly Night! ✨🎄

We're at today from 4 pm - 9 pm, Saturday 10 am - 5 pm, and Sunday 11 AM - 4 PM!

We're in TWO places at once today! ✌️

The Holiday Market is from 10 am to 4 pm today at the Terwillegar Community Church! 🎄

As always, we're also at until 4 pm today! 🛍️

Wherever you go, please drive safe! 🌨️

Want to shop in your pajamas? No problem! We're always open online at www.victoriangrooming.com. 💻

The Holiday Artisan Market is on Saturday November 23, 2024! ❄️

Alongside other amazing local artisans, join us from 10 am - 4 pm to find those perfect gifts for this holiday season! 🎁

Lest We Forget 🇨🇦