Efe Magazine - The Beauty of Inclusion

Well… we did it.
Kas’kayd - The Beauty Festival.
A true testament that thoughts really do become things.
We had an idea. We created the concept. And then we executed it.
And I think that might be the biggest win of all: the ex*****on.
So many people get stuck at the idea. Stuck waiting for the perfect time, the perfect budget, the perfect team, the perfect circumstances.
But at some point, you just have to DO IT.
Be it scared, tired, excited, mad, sad, supported or unsupported.
Just do it.
We are incredibly proud of what we accomplished with the very first Kas’kayd. But more than anything, our goal was simple: we wanted every person who walked through those doors to have a GREAT time. To learn. To connect. To laugh. To experience something different. To make memories.
And from everything we’ve heard since September 20th… I think we scored.
To every artist, educator, presenter, competitor, sponsor, vendor, volunteer, team member, friend and every single person who bought a ticket and showed up - THANK YOU.
You believed in an idea with us, and together we turned that idea into something real.
The first one is officially in the books.
Kas’kayd… here we grow.

Kas'kayd Artist
Join Wella Professionals on the Main Stage at 3:00 p.m. For an inspiring showcase of the latest colour trends, techniques and innovation shaping today’s salon business. Rosi & Lauren will bring to life beautiful blondes, dimensional brunettes, vibrant coppers and lived-in colour while sharing practical techniques and expert insights. You’ll also get an introduction to Pure Perfection and Briogeo, two exciting additions designed to elevate colour services and support healthier-looking hair. Leave inspired with fresh ideas, new techniques and solutions you can bring directly back to your clients.

The full Kas’kayd schedule is officially here.
We know you’ll walk away inspired, a little smarter, probably with a camera roll full of content and, if you do Kas’kayd properly, a bunch of new industry friends.
When was the last time you invested in YOU?
Being an artist means being a forever student. If you are going to truly master your craft, you can never know too much, learn too much or share too much.
Come and enjoy a full day of education, conversations, demonstrations, creativity, business, wellness, culture and connection - all happening across our stages and education rooms. Learn something that makes you better behind the chair. Sit in on a conversation that makes you think differently about your business. Meet someone you’ve been following for years. Introduce yourself to somebody new. Exchange numbers. Ask questions. Take notes. NETWORK. Your craft is your business. Invest in it. Invest in your community. Most importantly, invest in yourself.
September 20th | Stackt Market
The full schedule is here. Now plan your day and GET YOUR TICKETS.
Kas’kayd - The Beauty Festival.

Who you coming to see?

Meet PBC - Professional Beauty Care.
Built for the beauty industry, PBC is about creating something beauty professionals have needed for a long time: real support, real resources and a stronger professional community.
At Kas’kayd, Francesco and Marco will be in the Fire Pit speaking candidly about what we have built. They’ll introduce the PBC Association and break down the who, what, why and how behind it - from benefits and education to community, opportunity and what membership could mean for the way you work, grow and build your career.
This is bigger than another industry organization. It’s about creating an infrastructure designed with beauty professionals in mind - and they’re going to show you exactly how PBC plans to change the game… and maybe even your life.
Of course, the presentation is currently missing one very important ingredient: the life of the party, Miss Sampson. But we’ll let Francesco and Marco have their moment.
Come hear what’s coming.
PBC - Professional Beauty Care.
Benefits. Education. Community.

We are proud to announce one of the world’s most accomplished female DJs - DEEJAY T-JR.
A 3X DMC Canadian Champion, internationally recognized DJ and history-maker, DEEJAY T-JR. has built a career defined by talent, technical skill, creativity and an undeniable presence behind the decks.
She made history as the first woman to win three consecutive DMC Canadian Championships, completing an incredible 3PEAT, and remains the only woman in DMC World history to achieve this feat.
Her competitive career has taken her to four of the world’s most prestigious DJ competitions - the DMC World DJ Championships, IDA World DJ Championships, Goldie Awards and Red Bull 3Style - making her the only woman in the world to have competed in all four.
With more than a decade in the music industry, DEEJAY T-JR. has earned a reputation for her technical ability, musicality, creativity and dedication to her craft. She is incredibly talented, dynamic and entertaining to watch - the kind of DJ who commands your attention the moment she gets behind the decks.
Beyond the battle scene, she continues to push DJ culture forward while building her own legacy as one of Canada’s most accomplished DJs.
We are excited to have DEEJAY T-JR. joining us at Kas’kayd - come experience her live.