Jazmin Sarai

I’ve been wondering when extending an olive branch started to represent reconciliation and peace.

“King Akhenaten offering an Olive Branch to the Aten
New Kingdom, 18th Dynasty, c. 1345 B.C.
Probably from Hermopolis (Ashmunein; Khemenu);
Originally from Amarna”

Via Egypt Museum but seems to be sadly at the Met

Another incredible portrait/cover by Mati Klarwein for Jimi Hendrix’s unreleased album. 1970.
Can you imagine what that would have sounded like!?

Love teaching & being at The Institute for Art and Olfaction 🌺✨

📸 Minetta / Institute for Art and Olfaction

You know what season it is! Time for some Neon Graffiti ☀️🌱🥭💐🍋🍊

The Miradero Estate, the entrance to the Brand Public Library
One of my favourite places in LA 🌴
The air out here smells fresh, and slightly aromatic from the eucalyptus trees 🍃

What a whirlwind the last 10 days have been!
I am terrible at taking photos but I was absolutely immersed in conversation and scents.
Thank you to Karen Marin for our panel alongside Bryn Thomas Alaniz and Travertine , it was an honour to converse with you!
Monterey was quaint and sweet 💕
This was my first time in the Bay Area and I enjoyed discovering more of California 🌴

San Francisco, what a delight! The energy was palpable during pride and ScentFest SF | Fragrance Festival was a huge event! I’m sorry I didn’t get a chance to speak/meet everyone but I truly hope for more next time!
Sebastian Jara Mabrook! This was such a success, it was great to see how many perfume people pulled up! It’s clear this space is needed!
Yosh Han bravo on all that you’ve done! Thank you for inviting me to speak
Damiana thank you for our panel and your thoughtful questions, elated to have spoken alongside Michael Ælfric Nordstrand , Alexandre Helwani Julien Rasquinet (I forgot to mention how much I love Bois D’Ascèse!)

I only got the chance to attend a handful of panels in SF, shoutout to Cali pioneers Saskia Wilson-Brown Sarah Horowitz Parfums Yosh Han Juniper Ridge

I also loved Mona Kattan Elamin✌🏽🤎🧸 and Renaud Salmon for their intentional talk with Emma Vernon

Thank you Mauricio Garcia 🐈‍⬛ Travis J McIntosh Bryson 🧶 Travertine Michael Ælfric Nordstrand Danu Emma Vernon for your love, respect, encouraging words, and all round amazing humour!!
Shoutout to Clement Gavarry for always being so gracious with me, 16 years later! He is proof you can be humble & kind, while working for the largest perfume company in the world 😊

It’s a privilege to be a perfumer, I am so lucky to do what I do. I belong here. Also! I was told to get more spicy, so watch out for the heat!
Ps. Some of these photos are by Mauricio and MATTEO PARFUMS
Much love, Dana xo

Jazmin Saraï is 12! My bb tween ☺️
I have not been blessed with children of my own, so I have always thought of JS as my child and I have nurtured her for well over a decade.
She’s made many friends (and ruffled a few scented feathers lol ) but she’s bloomed with patience, diligence, hard work, perseverance, pure passion and a belief that scent culture helps us feel seen.

With everything going on in the world and homelands, it didn’t feel to right to celebrate. Some years are quieter than others and this one has been a challenge.

Thank you for sticking with me despite not being able to find my perfumes everywhere (ask the retailers; not me), thank you for understanding my vision, thank you for appreciating the nuances.

Please use code TWELVE from today through Sunday. If you were on my mailing list, you got first dibs. Whatever I have in stock is what I have and I will do my best to add more over the weekend.

Much love and gratitude,

Dana xo

Ps. Eid Mubarak, Nowruz Mubarak, happy Spring Equinox, happy Mother’s Day - sending you all peace and fruitful abundance 🌺✨

Slow mornings with Otis & Me ☕️

Black pepper, cardamom, rose, amyris, frankincense Somalia, ambrox and coffee grains.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Gorgeous image by

Slow mornings with Otis & Me ☕️
Black pepper, cardamom, rose, amyris, frankincense Somalia, ambrox and coffee grains.

Gorgeous image by