ACTIVATE

🛑 Stop Dabbling. Start Using AI to Grow Your Fitness Business!

AI isn’t the future. It’s happening now. The question is: are you using it strategically or just experimenting with it?

Join us on July 22, 2026 | 1:30–3:00 PM for an interactive 90-minute virtual education session with Lindsey Passamonte designed specifically for fitness professionals.

This isn’t another webinar where you sit back and watch. You’ll work on your own business in real time and leave with practical tools you can implement immediately.

In this session, you’ll learn:
• A simple 4-step framework to use AI with purpose
• How to create a powerful master prompt tailored to your business
• Practical strategies you can implement the very next day
• How to move beyond writing captions and start using AI to save time, improve systems, and grow your business

Whether you’re a personal trainer, group fitness instructor, studio owner, or wellness entrepreneur, this session will help you turn AI into a tool that supports your business—not overwhelms it.

From Dabbling to Impact: How to Actually Use AI to Grow Your Fitness Business
📅 July 22, 2026
🕜 1:30–3:00 PM EST

ONLY $55 CAD!

Presented by Lindsey Passamonte, AI Integration Consultant, entrepreneur, IDEA Mentor, and co-creator of StackTrax.

Registration required. Link in bio.

🇨🇦 Oh, Canada!

We’re Canadian born. Canadian strong.

Today, we celebrate not only our country, but the incredible people who help make it healthier, stronger, and more connected every day.

Across Canada, fitness professionals, coaches, educators, leaders, facility owners, and wellness advocates are making a difference in the lives of millions. They are creating communities, inspiring movement, supporting mental health, building confidence, preventing chronic disease, and helping people live healthier, more active lives.
The Canadian fitness industry is filled with passionate individuals who show up day after day to serve others. Their impact extends far beyond workouts and exercise programs. They help people navigate challenges, build resilience, develop healthy habits, and improve their quality of life.

Today, we celebrate the leaders who raise the standard, the professionals who continue to learn and grow, and the communities that come together through movement.

Here’s to a stronger, healthier Canada.

Happy Canada Day from all of us at ACTIVATE. 🇨🇦

This testimonial is a reminder that experience should never replace curiosity and a commitment to professional growth.

After more than 20 years in the fitness industry, and now navigating her own mid-forties, this PT still showed up ready to learn, reflect, and grow.

That’s what the best leaders do.

They don’t stop learning because they’ve been in the industry for years. They continue to invest in themselves, knowing there’s always another perspective, another tool, or another insight that can make them a better coach, leader, and human.

We are honoured to be part of that journey and grateful that so many experienced professionals continue to trust us with their learning. It’s a privilege we never take for granted. In fact, most of our strongest testimonials come from industry vets!

Stay curious. Keep showing up. That’s where growth happens.

NEW: ACTIVATE Academy Virtual Education Series!

Stay inspired, connected, and growing all year long with our new monthly online education sessions for fitness professionals.

🎓 Learn from industry experts
🤝 Connect with like-minded professionals
💲 Just $39 CAD per session

📅 June 17, 2026 | 1:30 PM (60 min)

Suspension Training Beyond the Basics with Jessie Thomas .ca

Learn how to design engaging suspension and bodyweight classes that build strength, stability, and confidence for all fitness levels. Discover practical progressions, modifications, and coaching strategies for beginners, older adults, clients with injury considerations, and those experiencing balance challenges.

Perfect for personal trainers, group fitness instructors, and coaches looking to elevate their programming and expand their impact.

🔗 Registration now open https://activatefit.ca/product/virtual-education-session/

🇨🇦 Today is National Health & Fitness Day! A reminder that movement is one of the most powerful investments we can make in our health, energy, and quality of life.

The good news? Fitness doesn’t need to be complicated.

A walk around the block.
A workout with a friend.
A bike ride with your family.
A yoga class.
A strength workout.
Time spent outdoors.

Every step, every stretch, and every workout adds up.

As health and fitness professionals, we have the privilege of helping people discover that movement is about so much more than exercise. It builds confidence, supports mental well-being, strengthens communities, and helps people live fuller, healthier lives.

Today, we encourage you to move your body and invite someone else to join you. A friend, family member, neighbour, coworker, or client. Sometimes all it takes is one invitation to help someone take their first step toward a healthier lifestyle.

Let’s celebrate the power of movement and continue building healthier, stronger communities together.

How are you celebrating National Health & Fitness Day today?

Drop a photo, comment, or selfie below and tell us how you’re moving. Better yet, tag someone who inspires you to stay active and invite them to join you for a walk, workout, hike, bike ride, or fitness class this weekend.

Together, let’s get Canada moving. 🇨🇦

MovementMatter

JUNE IS HERE ☀️

And we have a big month dedicated to learning, growth, movement, and community!

Whether you’re looking to expand your coaching toolbox, deepen your knowledge of women’s wellness, or simply be inspired to move more, we have something for you this month!

📅 June 6 – National Health & Fitness Day
A reminder that movement is one of the most powerful forms of preventive health care. Get outside, go for a walk, take a class, lift some weights, ride your bike, or invite a friend or family member to join you. Every step counts. Let’s celebrate the power of movement together.

📅 June 13 – Women’s Wellness Specialist: Fitness & Lifestyle Coaching Certification
📍 Ottawa, ON

Designed for fitness professionals, coaches, and health practitioners who want to better support women through every stage of life. Learn practical coaching strategies, assessment tools, program design, stress management, hormone considerations, pelvic floor education, and more.

📅 June 17 – Virtual Suspension Trainer Workshop
💻 Live Zoom Workshop with Jessie Thomas

Discover creative programming ideas, exercise progressions and regressions, coaching cues, and practical applications to help you maximize the versatility of suspension training with your clients and classes.

📅 June 20 – Women’s Wellness Specialist: Fitness & Lifestyle Coaching Certification
📍 Edmonton, AB

Join us for another powerful day of education, discussion, and practical application as we continue helping fitness professionals confidently coach women with a 360-degree approach to wellness.

✨ Education.
✨ Connection.
✨ Growth.
✨ Impact.

At ACTIVATE Academy, we believe great coaches never stop learning.

Which event will we see you at this month?

DM for more info!

GroupFitnessInstructor

As we wrap up Mental Health Awareness Month, here’s an important discussion:

“Overthinking is the brain trying to create certainty where it does not exist.”

Many of us spend so much time trying to predict outcomes, make a decision, avoid mistakes, manage responsibilities, and hold everything together that we forget how exhausting constant mental noise can become.

Mental wellness is not about controlling everything.
It’s about learning to ground yourself, trust yourself, and take the next step forward without needing all the answers first, and then trusting your decision.

Momentum is built through action, not overthinking.

Are you an overthinker?

✨ Community Spotlight: Shelley Murdock ✨

Shelley A. Murdock is a passionate yoga teacher, wellness educator, and advocate for healthy longevity who inspires others to make movement a daily, life-giving habit. As an RYT-200 Yoga Teacher specializing in Yin, Restorative, and Trauma-Sensitive Yoga, Shelley brings a calming and holistic approach to strength, mobility, mindfulness, and recovery.

An international best-selling author and wellness advocate, Shelley encourages people to slow down, move with intention, and reconnect with their well-being—both on and off the mat. Her work reminds us that true wellness is not just about pushing harder, but also about creating space to restore, breathe, and reset.

✨ You can find Shelley and leading classes in Ottawa!

MindfulMovement