Ashley Ruecker - Salon Haze

I think the best education happens when people feel safe enough to ask questions, share mistakes, and grow together. 🤍

What makes an educator approachable to you?
Do you learn better from perfection… or honesty?
Let’s talk about it 👇

Permanent colour, demi permanent, and semi permanent all BEHAVE differently on the hair, from molecule size, to longevity, to how they interact with the cuticle.

The more intentional we are with the type of colour we choose…the more predictable, customized, and healthy our results become 👏

Covering white hair shouldn’t mean sacrificing richness or vibrancy 💯

When you understand your coverage tones, you can keep coppers rich, reds vibrant, brunettes glossy, and blondes balanced,while still achieving 100% coverage. 👏

💡 My go-to Igora Royal coverage tips:
✔️ Fine hair → use more fashion shade vibrancy 1:2 mixing ratio
✔️ Coarse hair → stick closer to a 1:1 ratio for maximum coverage
✔️ -4 helps keep warmth rich and vibrant
✔️ -1 helps maintain cool, smoky tones
✔️ -0 + -00 are perfect for natural-looking coverage

The right formulation = coverage AND the perfect color.

If you’re formulating your white hair services without thinking about what’s actually in the color… you might be missing a key step.

Absolutes and Silver Whites both support mature hair with two key ingredients.

Think of it simply:
Collagen helps the hair feel better.
Silimine helps the hair look better.

One supports softness and strength.
One supports smoothness and shine.

Are you choosing your grey services based on how you want the hair to feel… or just the end result? 🤍

You heard it here first… we aren’t the #1 color brand for no reason 👏🏼

Spent the day with the team at diving into all things Schwarzkopf Professional 🖤 sharing, shadowing, problem solving, and playing with all the tools the brand has to offer behind the chair.

From formulation support to innovation, education, and performance… it’s always bigger than just color. 🖤

You’re not losing blondes at the lift… you’re losing them after the rinse 🤯

Blonding isn’t just about how light we go anymore, it’s about how we support the hair through the entire service.

From BLONDME lightener with built-in Schwarzkopf Bonding to the BLONDME Deep Repair Mask with Bondfinity Technology, it’s a full system from start to finish.

If you’re not offering that full experience, you’re not just missing science, you’re missing retention and revenue.

Blonding has evolved. Have you?