I FEEL Beautiful

I FEEL Beautiful

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First official indie makeup retailer in Canada.

Photos from I FEEL Beautiful's post 06/10/2026

๐ŸŒฒ And finally: The Huldra eyeshadow palette by is here! Inspired by the forest spirit of Nordic folklore: 20 pans of earthy neutrals, blendable mattes, and sparkly shadows in greens, plums, and golds.

๐Ÿ–ค Launching alongside it: Half lashes. They sit on the outer corner for lift and definition without committing to a full strip. Three styles: Stealth Wealth for natural, lightly flared volume, Office Siren for dramatic criss-crossed volume, and Whimsigoth for a wispy clustered look on a clear band. Faux mink, hand-crafted, reusable up to 15 times, and there is a collection box with all three.

๐Ÿ“ฆ The same shipment brought restocks: Paisley Hoot palette, Succulent Dew and Agate Temptation, plus the Evocative silk blushes, Evocative lip liners, and a variety of brushes and tools.

I can never resist green in palettes ๐Ÿ’š How about you? Do greens and plums make it into your eye looks? And do you wear false lashes at all?

Photos from I FEEL Beautiful's post 06/10/2026

โš™๏ธ The second of yesterdayโ€™s shipments is up on the site: the Hardware collection by . Five lip and eye pieces built around industrial metals and concrete greys. ๐Ÿ”ฉ Chrome Menacing Metal lipstick is a mirror-like silver metallic. Concrete Menacing Cream is a muted grey-beige taupe with an industrial edge. Steel Satin Sorcery liquid lipstick comes in a cool steel grey, and Gunmetal Ghoul Glaze is a balm-gloss hybrid with a glassy shine. Mercury Menacing Metal liquid eyeshadow rounds it out, a molten silver shimmer.

๐Ÿ’‹ The same box brought back Lore and Eternal, two shades from the Menacing Creams collab with : the moody blue-grey and the vampire red.

Are you adventurous enough for a grey lip? Satin finish or high-impact metallic shimmer? Or are you keeping to classic nudes and reds? โค๏ธ

Photos from I FEEL Beautiful's post 06/10/2026

๐Ÿคซ We kept a secret: yesterdayโ€™s sneak peek showed two shipments being unpacked, but there was a third one hiding just off camera. The shipment has landed at last!

๐Ÿ’จ Silent but Deadly is finally here after a long wait: this yearโ€™s April Fools palette, 15 pans of airy pastels and brights grounded by deeper tones, in smooth mattes, high-impact shimmers, and dimensional sparkles. Surprisingly wearable for something inspired by a fart (their words).

๐ŸŒƒ Into the Night has returned to the Glaminatrix lineup, and it is in our store for the very first time. Twelve pans of glowing neons, smoky mattes, dazzling metallics, and multidimensional sparkles.

๐Ÿ”ฅ Bonfire and ๐Ÿ’ฉ Tones of Turd are also back. You kept asking about these two, and we heard you: the campfire colour story and the original April Fools palette are back on the site.

Do you own any of Glaminatrixโ€™s April Fools palettes already? And have pastels been making it into your summer looks? โ˜€๏ธ

Photos from I FEEL Beautiful's post 06/03/2026

โœจ๐Ÿ“– The new Chrome book vol.3 from is freshly in. Twelve intense, reflective sparkle shades, several of them split-pan for an even wider variety, plus three earthy mattes to ground them ๐Ÿ’–

Two bestselling palettes are back as well. ๐Ÿ’Ž Broken Jewels returns with its 16 jewel-toned shades, and ๐Ÿ‚ Fearless Holiday is back too, 20 shades that move from autumnal warmth into winter shimmer. ๐Ÿ”” If you had restock alerts on, you may have spotted these two over the last couple of days.

How is your Chrome book collection coming along, is vol.3 the one that completes the set for you? โœจ

๐Ÿ“ธ:

Photos from I FEEL Beautiful's post 06/02/2026

โ„๏ธ If you had the Notify Me alert set, you already know the restock landed, and a lot of you shopped it over the weekend. For everyone else, it is all on the site now. ๐Ÿ“ฆ

The Silver and Cold eyeshadow palette is back, and this was the one most of you were waiting on, a cool icy colour story with the shifty finishes Dieverune is known for. ๐ŸŒฟ Bizarre Botanicals is restocked too, the whimsical plant-fantasy palette. ๐Ÿ‘๏ธ The Silver and Cold mascara returned in Lavender, and โœจ the Drop and Fanged Flora highlighters came back in limited numbers.

Is Silver and Cold already in your collection, or is this the restock you have been holding out for? And do you reach for a coloured mascara like the Lavender, or keep your lashes classic?

๐Ÿ“ธ:

05/29/2026

๐ŸŒˆ Four new Spectra Lash shades from are up on the site: Chartreuse, Cool Grey, Blood Red and Berry Purple. Dusty Pink and Violet are coming in a later shipment, so the lineup will keep growing.

Coloured mascara is easy to dial in: fully coloured lashes, a pop of colour on the lower lashes only, or just the tips, fully opaque but small enough that no one really notices them directly, only the extra draw they pull to your eyes.

Have you tried a coloured mascara yet, and how do you like to wear it? โ™ฅ๏ธ๐Ÿฉถ๐Ÿ’š๐Ÿฉท

Photos from I FEEL Beautiful's post 05/28/2026

๐ŸŒŒ Cosmic Cove by , a collab with Miles of , is live! โœจ The colour story is pulled from the Underdark of the Forgotten Realms, the magical realm beneath the surface where gemstones ๐Ÿ’Ž light up pitch-black scenery ๐Ÿ”ฎ The 12 shades carry that whole picture: deep navies and inky teals, a yellow that reads like bioluminescence, purples and corals that pull toward jellyfish ๐Ÿชผ, and aquatic greens that sit somewhere between waterfall and mushroom cap.

How is the colour story landing for you?

Photos from I FEEL Beautiful's post 05/27/2026

๐Ÿ“ฆ A whole bunch of goodies is up on the site: three new arrivals plus restocks across the range.

๐Ÿฉถ First up, the new Glis Gloss line: three cool-toned lip glosses, buttery and hydrating, in Grey Area (a ghostly light grey), Veil (a buildable dark grey) and Liquorice (an opaque black).

๐Ÿ’‹ The long-awaited Bayberry Juicy Tint is finally here too, a grey lip tint that has been topping the waitlist for a long time. Blackberry, Tamarind, Coconut, Juniper and Raspberry shades are also back!

โญ๏ธ The Star Stamp eyeliner in Black has joined the Spectra Pen range, leaving a clean black star with a single tap. Red, White and Dark Blue returned as well!

More restocks:
๐Ÿค Spectra Base in White
๐Ÿฟ๏ธ Squirrel Speckled Pen
๐ŸŒˆ A variety of Spectra Lash shades
๐Ÿ˜ A few shades of Wet Liners

Any favourites on your wishlist? ๐Ÿ–ค

Photos from I FEEL Beautiful's post 05/26/2026

๐Ÿ•ฏ๏ธ Harvest of Souls by has been one of our most-requested restocks, and it is finally here! And we have more restocks from the brand today:

๐Ÿˆโ€โฌ› The Witchโ€™s Familiar
๐Ÿ”ฎ Wizard
โ˜€๏ธ Monk
โš”๏ธ Fighter

Do you play DnD and choose palettes to match your character? Or is it all about the colour story for you? ๐Ÿ–ค

Photos from I FEEL Beautiful's post 05/26/2026

Back in stock from ๐Ÿ“ฆ

๐Ÿ‘ป Apparition eyeshadow palette
๐Ÿฆโ€โฌ› Nevermore eyeshadow palette
โ˜• Mocha Moment eyeshadow palette
๐Ÿ’‹ Bitten eyeshadow palette
๐ŸŒ‘ Nightshade eyeshadow palette
๐Ÿ•ธ๏ธ Trapped eyeshadow palette
๐Ÿ‘ Peach Perfect eyeshadow palette

Also in this shipment: the Grunge Resolution palette from ๐Ÿž in very limited quantities.

Which of these are already in your collection? ๐Ÿ–ค

๐Ÿ“ธ:

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