elusivebeautybrand

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Everyone says, “Use primer.” But… why? 🤔 Not the marketing answer.
The science answer. As I’ve been working through my master’s thesis in cosmetic science on eyelash extensions, I’ve found myself asking more questions than finding answers—and I think that’s a good thing. If primer changes the surface of the natural lash… 💭 How long does that change actually last?
💭 Does an alcohol-based primer keep the lash dehydrated for an entire set?
💭 Does a hydrating primer create a different bonding surface?
💭 Or is shampoo and a proper rinse enough?
💭 Are we trying to solve a humidity problem by changing the lash instead of controlling the environment? I genuinely don’t think our industry has explored these questions deeply enough. So let’s do it together. 👇 Tell me in the comments: 1. Do you use primer? ● ❤️ Dehydrating primer ● 💧 Hydrating primer ● 🫧 No primer—just shampoo and rinse 2. WHY do you use it? No judgment. No right or wrong answers. I’m much more interested in how you’re thinking than whether we agree. Let’s start a conversation the lash industry actually needs. 🧪🩶 #LashScience #LashArtist #LashEducation #CosmeticScience #LashRetention

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What if we’ve been asking the wrong question all along? 🤔 The question isn’t… “Should I use primer?” The question is… “What surface am I trying to create for this specific adhesive, in this specific environment, on this specific client?” Because here’s what fascinates me… If a dehydrating primer creates a rougher surface with potentially more surface area for cyanoacrylate to bond to… could that improve retention? But if it removes too much moisture, could polymerization become less efficient? On the other hand… If a humectant-based primer conditions and smooths the cuticle, could it reduce mechanical interlocking? Or could it actually create a more consistent, stable surface for bonding? Then we have even more variables… • How much humectant is too much? • Does concentration matter? • Does the type of humectant matter? • What happens in 25% humidity versus 70% humidity? • Does the client’s natural sebum production change the answer? • Does a damaged lash behave differently than a healthy one? • Is there ever a situation where no primer is actually the best choice? I don’t think there’s a one-size-fits-all answer. I think the answer lies in understanding surface chemistry, adhesive science, and environmental conditions—not simply following what we’ve always been taught. I’m genuinely curious to hear your thoughts. 👇 Let’s discuss. When do you reach for a dehydrating primer? When do you choose a hydrating primer? Or do you think we’ve been looking at lash primer the wrong way altogether?

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Two full days of elusive education! Sign up now to get started :) #lashcourse #cornerbrook #humbervalley #lashtraining #lashartist

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Lash educators — I genuinely want to hear your thoughts on this. And lash artists — I want to hear about your experience too. When you took your lash course and received your certificate, did you feel like you truly earned it? Did you feel assessed? Did you feel challenged? Did you feel like there were clear practical objectives you had to meet before being certified? Or did it feel more like you showed up, completed the day, and walked out with a certificate? Because this is a conversation I think our industry needs to have. Lashing is not just theory-based education. It is highly skilled practical application. It requires isolation, placement, direction, adhesive control, eye safety, sanitation, styling, decision-making, and the ability to troubleshoot real client scenarios. So when we talk about pass rates, especially practical pass rates, I don’t think 100% should automatically be seen as the ultimate flex. Sometimes a lower first-time pass rate can actually show that there is a real standard in place. Not because students are being set up to fail. But because certification should mean objectives were met. Skill was demonstrated. Feedback was given. And if someone isn’t ready yet, they are supported, pushed, and given the opportunity to improve. That, to me, is education. Not just participation. So I want to open this up: Lash educators: Do you share your pass rate? Do you think 100% pass rates are a good thing? How do you assess practical skill? Lash artists: Did your certificate feel earned? Did you feel proud of it? Did you feel prepared after your course? And everyone in the lash industry — how do you feel about this topic? Drop your thoughts below because I think this conversation matters. #lashhack #lash #lashcourses #lashextensions #cosmeticscience

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Check your label 🏷️ and pay attention to what system you work best with! If you want to learn more, check out the latest blog! #lashretention #cyanoacrylate #lashadhesive #lasheducation #cosmeticscience

Ai in the beauty industry chat with @michaelbchemist & Dianna! #lashes #beautyindustry #lashscience #wetset #ai

Most lash professionals don’t think about compliance until something goes wrong. This course was created for lash artists, educators, trainers, and brand owners who want to take a proactive approach to product safety, compliance, and risk management. Learn how to identify potential risks, recognize areas of non-compliance, ask better questions of manufacturers and suppliers, and make informed decisions that protect your clients, your business, and your reputation. Because trust takes years to build and only moments to lose. Whether you’re using products, educating others, private labelling, or building your own brand, understanding compliance isn’t just about regulations—it’s about responsibility. Be proactive. Be informed. Protect your reputation before problems arise. Join the waitlist today. —-Waitlist members receive the course for $475 instead of $675 at launch.

🚨 JOIN THE WAITLIST: LASH PRODUCT COMPLIANCE 🚨 If you’re a lash artist, educator, brand owner, distributor, manufacturer, healthcare professional, cosmetic formulator, or anyone involved in the professional lash industry, this course was built for you. Most professionals are taught how to use products. Few are taught how to evaluate them. Lash Product Compliance is designed to help you understand the science, safety, regulations, documentation, testing, labeling, ingredient review, risk management, and compliance requirements behind professional lash products. Whether you’re: ✔️ Starting your own lash brand ✔️ Private labeling products ✔️ Selling products online ✔️ Educating students ✔️ Working with professional lash products daily ✔️ Looking to reduce risk and increase credibility This course provides a proactive approach to product safety and compliance before problems occur. Learn how to ask better questions, interpret documentation, understand your responsibilities, and make informed decisions as a beauty professional. Because product compliance isn’t just for manufacturers. It’s for every professional who touches, sells, recommends, educates on, or works with a product. 🎓 Certificate Program 🌎 Global Perspective (Canada, USA & EU) 🔬 Evidence-Based Education 📚 Built Specifically for the Lash Industry Join the waitlist today: 🔗 www.elusivebeauty.ca #lashbrand #lashtraining #lashes #cosmeticscience #cosmeticcompliance

Give me your thoughts ❤️ Great topic @lashbase_jamie #lashevents #lashlift #classiclashes #lasheducation #lashscience

OCuSOFT cleans extremely well—but clean doesn’t always mean bond-ready. While it can leave behind a subtle, invisible film, it’s still a better prep option compared to many lash cleansers being marketed today. Why? Because most lash cleansers are formulated like skincare. They’re packed with humectants, conditioning agents, and botanicals that leave behind a heavier, more biologically conditioned surface. Now your adhesive isn’t bonding to keratin… It’s bonding to whatever those ingredients left behind. OCuSOFT sits in a different category. It may slightly modify the surface—but it doesn’t heavily condition it. And that makes a difference. If you’re using OCuSOFT for prep: • Use warm water • Rinse 2–3 times thoroughly Because here’s the truth: You won’t see residue with your eyes… But your adhesive will. — It’s not about what looks clean It’s about what’s left behind #cosmeticscience #lashscience #ocusoft #lashretention #lashartist