True Beauty
Supercharged naturals. Reinventing cult classics. Clean, kind, conscious. With love from Canada 🇨🇦 Eco-chic, vegan, latex free, and never animal testing.
The first all natural eyelash adhesives, luxury lash line and organic cosmetics. Canadian company shipping world-wide.
Personal preferences aside… your natural lashes definitely don’t like it rough!😬
But they LOVE a gentle exit, and that’s exactly where our lash-loving remover, Stripped, comes in😉
Our clean & green adhesive removing queen will help you peel away the drama & unleash your natural lashes, leaving you feeling ‘Stripped’ of all the fuss & frustration!💚
Shove those sticky struggles aside & enter your easy-breezy lash removal era!
PSSST- for a limited time Stripped is half off, so your falsies can slide fully off while your natural lashes stay fully put!🤝
Lights, camera, LASHES! Are you ready for your close-up? 🎞️
Because NOTHING is more humbling than seeing a lash corner lift in 4K😬
Luckily, our OG AlI Natural Adhesive is here to save the day! With a strong hold that STAYS💪🏻
All day wear, no mid-day worries, and ingredients so clean you could eat them!
Not that you need to, you already ate in your photos😉
Feel confident about letting em’ zoom in boo, True Glue’s got you😘
02/25/2026
There was a time when we didn’t know better.
That time is over.
It’s 2026, we have new research, new technology, new innovations and alternatives GALORE!
There is absolutely zero reason your beauty products should still contain the same chemicals that were used before we understood what they actually do to the human body.
Please take this as your sign to read those fine lines- what’s in your products??👀
Because although the industry has had decades to do better… some brands still refuse to.
So it’s up to you to decide better & demand better.
Because better exists💚
02/04/2026
Strip lashes are lovely, but taking them off?
Ehhhhhhhh.. not so much!
But with Stripped- your lashes will come off quicker than your clothes could drop to the floor!😉
Say farewell to endless rubbing & tugging and enjoy a guilt-free removal that’s easy-as-can-be!
Just apply a small amount to the base of your falsies, let our non-toxic lady do her thing for a few seconds; and voila!🪄
No muss, no fuss, no more time spent on the striplash struggle bus!
She removes lashes 100% and right now- she’s 50% off!!
Girl math is mathing💅
01/14/2026
No more stressing over trying to get your winged eyeliner perfect; our Wing Fling Liner Stamp is about to be your new fave quick-flick-time-saving-stick!🪽
Shaky hands?
No sweat! 🤝
Haven’t ever truly been able to make those wings even?
They’ll be twins in no time, you’d better believe it😉
Once you see how easy it is to stamp it out, the only thing you’ll be wondering is why you EVER did your liner without! 😍
Simply line up the stamp with the base of your lash line and press down gentle, then use the liner pen side to trace along your lash line & fill it in! 🖊️
And the best part? She’s on sale right now!!!
Time to stock up😉 www.true-glue.com
12/18/2025
We’re back & we’re better!!
But just as clean as everrrr😉
Same ol’ values, brand new version!
We’re talking easier application, faster set time & flexible hold, with absolutely no acrylates, no harsh chemicals & no compromises💚
She’s all-natural, cruelty-free, made in Canada, & designed to feel good from first press to peel-off!
Pre-orders are officially open!! (and yes… we missed you too 🥹)
12/02/2025
https://true-glue.com/blogs/blog/the-season-of-staying-power
The Season of Staying Power A Holiday Story from True Glue Beauty There's a moment every December that feels almost cinematic. The world slows. Streetlights glow softer. People you haven't seen all year suddenly appear with hugs that last a beat longer. And everywhere you look, there's a kind of sparkling permission to be soft...
Hello, Beauty Babes!💚
Today, we have some difficult news to share about True Glue.
As a small business, your happiness and the quality of our products have always been our top priorities, and sometimes that means making some tough choices.
With the ongoing Canada Post strike & rising tariffs affecting our costs, we’ve made the bittersweet and very difficult decision to temporarily close our doors. We understand this might be disappointing, but we truly believe this is the best choice to make at this time.
Excitingly, we’re also working on reformulating our original product to make it even more wonderful for you!
Your support means everything to us, and we want to ensure that when we’re back, we meet and exceed your expectations with a product that sparkles with quality✨
Thank you so much for your understanding & kindness during this time, we can’t wait to reconnect with you soon!💚
If you’d like to stay in the loop and be the first to know when we’re back, please follow us or join our email list 💌
Take care of yourselves loves, we look forward to seeing you soon! 💖
09/29/2025
If you want to feel fancy- you need our girl Nancy😉
She’s got the volume, the drama, the softness, the silk, but never the guilt!! (100% cruelty-free babyyyy)
Her band is so thin you’ll forget you even put her on… until you catch yourself in the mirror and go, “dammmnnn Nancy, I look so fancy!!”😍
Whether it’s brunch or black-tie, she’s the plus-one that’ll make sure all of the attention is on your eyes😘
09/11/2025
Time for your eyes to metamorphosize!✨
No cocoon needed for this new level of lash perfection- just our fabulash Butterfly collection!🦋
With our three pairs of magnificent magnetic lashes (Monarch Muse, Kimana & Painted Lady) & magnetic lash glue liner, it’s never been easier to apply & feel finer😉
Shop our sensational selection at www.true-glue.com💚
08/13/2025
POV: The lashes are so unforgettable, they flutter their way into your dreams🦋
Now THAT’S what we call beauty sleep😉
Our Butterfly Effect collection brings you cruelty-free fabulashness in styles you’ll want to rock from dawn till dream time💭
With both magnetic & regular bands, you’re never more than a blink away from lovely lashes that live rent-free in your head😍
PLUS, each pair gives proceeds back to butterfly conservation, because the only thing better than looking good is doing good at the same time😉🦋
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Toronto, ON
N5A7A2