BINU BINU SOAP HOUSE

Set design for the special installation at . Featuring large-scale photos taken inside of Seoul’s oldest original bathhouses by photographer c/o , the atmospheric images of tile, water, and bath fixtures are meant to serve as a backdrop to the collection of our soap and bath-inspired goods.

is the newly launched European identity of available to experience in person at , the stand-alone beauty outpost of premier concept store 🧼

Celebrating this holiday weekend by sharing a recipe for Korean Sauna Eggs, a delicious twist on a boiled egg (and bathhouse snack staple)🥚🥚🥚

Korean sauna egg recipe
찜질방 달걀
Also known as ‘jjimjilbang eggs,’ korean sauna eggs are a popular snack enjoyed while relaxing at a korean bathhouse. The egg white turns brown from the maillard reaction during cooking, resulting in a nutty roasted flavour and a creamy yolk texture.

Ingredients:
6 eggs, at room temperature
11/2 cups water
1tsp salt

Directions:
Place eggs on steamer rack in a pressure cooker. Dissolve salt in water and pour into pot. Cook for 2 hours at high pressure. When done, release pressure and submerge eggs into ice water for 2 minutes. Peel and enjoy!

PSA the jjimjilbang is always open 24/7 ♨️
Wishing everyone a wonderful holiday weekend 🥚🥚🥚

A ritual to clear the air with our Cypress Incense and Roof Tile Curve incense holder 🍃

We are pleased to announce the Special Installation at Event Space for Paris Fashion Week.

Featuring large-scale photos taken inside of Seoul’s oldest original bathhouses by photographer c/o , the atmospheric images of tile, water, and bath fixtures of the Korean bathhouse serve as a backdrop to our assortment of soap and bathing accessories inspired by the communal-minded space.

is the European identity of , now available in Europe at select retailers and online at JJIMJIL.com.

Soap & books 💕

The Roof Tile Curve incense holder, a Valentine’s Gift Guide pick 💘

The Valentine’s Day Gift Guide 2026 features our Marble Sauna Egg Cup in Rosso Levanto - online and in select goop stores 💝💘

In this week’s T List! Our Roof Tile incense holder is featured in the Valentine’s Day Gift Guide 💝

Designed as a modern interpretation of traditional Korean roof tile forms, and offered in three glaze options referencing historic artisanal craft.

More analog, tactile, rituals in 2026

Ornate boxes as special as what they hold inside 🎁. A few examples of traditional Joseon era wooden lacquered boxes with symbolic hardware to hold wedding gifts, scholars’ documents, jewelry, and other precious things.

Introducing: The Mini Candle Trio

Just in time for last min gifting, our newest gift set contains mini versions of our iconic candle collection - all three scents together in a festive glossy burgundy gift box. This item ships for free in the US and Canada, to send directly to your recipient.