Wildcraft Care

For research purposes 🤓

👋 Meet Jake.

You may already know our founder, Laura, but behind the scenes Jake has been part of Wildcraft from the very beginning. From building displays at Farmers Markets and trade shows in the early days, to crunching the numbers, he’s always been quietly involved in building the brand alongside her.

Now, he’s officially joined the Wildcraft team full time, and luckily for us, he’s not camera shy 😄 So, expect to see a lot more of him around here.

Be sure to say hi in the comments👇

🌿 Simple, effective and truly natural skincare – it's the Wildcraft way.

Does $200 worth of Wildcraft skincare sound good to you? 🌿

We’ve made entering easy:
1️⃣ Like this post
2️⃣ Comment below with your biggest skin concern right now (anything you'd love our help with)

That’s it! One lucky winner will receive a $200 Wildcraft gift card to stock up on all your skincare favourites 💖

Contest ends Tuesday, May 26. Winner will be contacted via DM on Wednesday, May 27.

Meet you in the comments!

From skincare to pottery 🪴. Turns out we just love handcrafting.

We had the best afternoon with the team at – if you're looking for a wholesome weekend activity, this is the place to be.

Despite what you may hear, you don't need an entirely new routine when the seasons change. Sometimes, it’s simply about making smart swaps, reaching for lighter formulas or using your favourite products at different times of day.

Here are some of our founder’s recommendations to help you unlock that spring glow 👇

Wash Brightening Gel Cleanser 🍋
Spring calls for fresh, radiant skin, and this sudsy cleanser helps brighten and balance your complexion without stripping the skin of moisture. Because even with the extra humidity, your skin still needs hydration.

Clarify Toner 💦
A toner is such a warm weather essential, ideal for prepping your skin for the next steps in your routine, or for a quick mist throughout the day for an instantly refreshed glow.

Brighten Vitamin C Face Serum 🍊
This serum gives your skin the ultimate boost for a brighter, glowier complexion. It’s safe to use on sunnier days and layers beautifully under your everyday moisturizer.

Calm Face Lotion 😌
Warmer weather sees us reach for lighter formulas. This silky lotion delivers weightless hydration and a soft matte finish, all while helping soothe any irritation and sensitivity that can come with seasonal changes.

Restore Face Cream ✨
Don’t worry! You can still reach for Restore if skin is feeling drier, but you may wish to swap it for something lighter in the mornings and use it in the evenings for deeper nourishment while you sleep.

Have you stopped by the newly renovated in Toronto yet? ✨We recently visited the refreshed space, and it reminded us why Health Hut has been such a longtime favourite for clean beauty, lifestyle and self-care in Toronto 🌿

From thoughtfully curated skincare to their welcoming, knowledgeable team, it’s the kind of place you can truly take your time exploring (and yes, of course, you’ll find Wildcraft on the shelves). While we were there, we caught up with Health Hut founder, Tara, to reflect on our journey together and celebrate 15 amazing years of Health Hut.

We’re always so proud to be part of a space that shares our love for feel-good skincare and supporting conscious beauty brands.

🥹 These little moments. Our founder, Laura, bringing her two babies together and passing down the rituals she built from scratch.

Happy Mother’s Day to all the moms who inspire us, support us and, most importantly, love us 💖