The Alexander & Co.
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We at The Alexander & Co., are relentlessly chasing grooming perfection. Birthed out of demand, our client base would come to us for grooming solutions.
Our parent company, The Forum Barber Parlour has dedicated this division to high-end male grooming products, design and geared towards men. Our parent company, The Forum Barber Parlour has dedicated this division to high end male grooming products, design and geared towards men with their finger on the pulse of style and fashion. Our goal is to ensure we provide you with products that will aid you
05/31/2026
Most guys don't expect their aftershave to improve their overall complexion. That’s exactly why we built the formula this way.
The unsung heroes of our new Aftershave Balm are Niacinamide (Vitamin B3) and Lactobacillus/Acerola Cherry Ferment. While the other ingredients focus on immediate post-shave recovery, this duo plays the long game. Niacinamide actively works to even out skin tone and strengthen the skin's surface, while the Acerola Cherry ferment boosts radiance and tackles dullness.
It’s a professional-grade finish that leaves your skin looking sharper, brighter, and healthier with every single use.
05/29/2026
The biggest problem with traditional aftershaves? They either strip your skin dry with alcohol or leave you with a heavy, greasy residue.
For the Alexander & Co. Balm, we engineered a completely different delivery system. The foundation of this formula relies on Squalane, Shea Butter, and Sodium Hyaluronate (the salt form of Hyaluronic Acid, which absorbs deeper into the skin). Together, they mimic your skin's natural oils to instantly repair the moisture barrier you just dragged a blade across.
The result is weightless, rapid-absorbing hydration that locks in moisture for the entire day. No shine, no grease, just a restored barrier.
05/27/2026
If we had to predict the most likely favorite ingredient in our new Aftershave Balm, it’s a three-way tie between Arnica, Chamomile, and Aloe.
Why? Because shaving is inherently rough on the skin. We didn’t just want to make a balm that smells good; we needed a formula that actively puts out the fire. Arnica Montana is a heavy-hitting botanical known for reducing inflammation and swelling on contact. Paired with Chamomile and Aloe Vera, this trio acts as an immediate soothing agent, killing redness and razor burn before it even sets in.
It’s not just skincare. It’s damage control.
You don’t put in the work just to settle at the finish line.
True luxury means every detail reflects the value you place on yourself. Our new Barber Built Aftershave Balm was engineered for exactly that—an effortless, lightweight finish that absorbs completely, leaving zero residue. Plant-based recovery because your skin deserves nothing less.
Watch the conclusion. The standard goes up today. Link in bio to shop the Balm.
05/22/2026
Post-shave recovery, perfected. Shaving takes a toll on your skin's natural barrier. We developed this plant-based balm to be the definitive recovery tool, repairing micro-tears and calming redness on contact. Don't just soothe your skin—restore it.
The exclusivity of effort.
True confidence comes when your internal discipline matches your external presentation. Your morning routine shouldn't be an afterthought—it's an intentional act of self-care. It’s the consistency you maintain when no one is watching that dictates how you show up when everyone is.
Watch Part 2. Elevate your standard.
05/18/2026
Face the day with total control. When your skin is hydrated, brightened, and free of irritation, it shows. Engineered with Niacinamide and Acerola Cherry to boost radiance and even out your tone, so you can step out of the shadows looking your sharpest.
05/15/2026
Formulated for the finish. We didn't just make an aftershave; we engineered a post-shave recovery system. Packed with Squalane and Shea Butter for weightless hydration, and a potent botanical blend of Aloe, Chamomile, and Arnica to immediately calm razor burn. Real ingredients for real results.
Luxury isn’t a price tag. It’s an internal mindset.
It’s the discipline of showing up for yourself before the world even sees you. True luxury isn't about vanity or flashing logos; it’s about self-respect and the quiet, undeniable confidence that commands a room. You set the standard. We just build the tools.
Watch Part 1.
05/11/2026
We didn’t stop at just hydration. Inside every bottle of our Barber Built Balm is a heavy-hitting mix of plant-based compounds designed to do the work. Squalane repairs the moisture barrier, while Lactobacillus and Acerola Cherry brighten dull skin. This is total skin recovery.
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5519 Yonge Street #301
Toronto, ON
M2N5S3
