The Creative Uproar
Since 2015, Iβve been helping bold brands keep it real, get noticed, and make more money.
05/22/2024
π£Iβm running the NY Marathon this November to raise $3500 for , an amazing org dedicated to making pregnancy and childbirth safe for everyone.
Why EMC? Because globally, 800+ women die daily from pregnancy complications, and most deaths are preventable.
To make it interesting (and hopefully smash my target), I zhuzhed it up a little:
π΅ $10 = ONE song pick for my training playlist
π΅ $50 = ONE song pick for my marathon playlist
π΅ $150 = Entry to win a FREE 75-min strategy session (Value: $1297)
No donation is too small. Let's make a difference together!
πYou can make a donation here >> bit.ly/emma-EMC
12/31/2022
I follow three rules: Do the right thing, do the best you can, and always show people you care. β Lou Holtzββββββββββββββββ
Outside of βπΌ I say f**k it.ββββββββββββββββ
ππΌ Word of the year? Nope.ββββββββββββββββ
π New Yearβs resolutions. Uh, no thanks.ββββββββββββββββ
βοΈ 5 am club? HELL NO.ββββββββββββββββ
You get to decide which βrulesβ work for you and which donβt.ββββββββββββββββ
The one piece of advice I have is keep your eyes on your own page and just do what feels right. I learned the hard way this year that working from a place of burnout isnβt sustainable and is complete s**t for creativity. (I got there by comparing myself to everyone elseβs highlight reel AGAIN )ββββββββββββββββ
For 2023 Iβm putting trust in myself first. FULL STOP. And I hope you do too. ββββββββββββββββ
βπΌ out 2022 itβs been real.ββββββββββββββββββββββββββββββββββββββββββββββββ
# creativeentrepreneur
12/17/2022
2022 has been a roller coaster (like the kind theyβre just getting patent for with part of the track cut out π) β fun, but also kinda terrifying.
Through it all, one thing was consistent β kickass, cool AF clients.
I didnβt start taking on new clients until the last quarter of 2022 and GD was it AH-MAZING. These ladies blew my minds!
Thank you so much for trusting me with your big olβ dreams this year .is.annie, , , and
Bring it 2023
12/09/2022
Here's the secret to getting people to connect AND buy from you ‡οΈ
Tell your stories.
Storytelling lets you communicate more than what you do; it helps you show people what you believe. When you articulate your values, you make it easier for people to align themselves with you.
Show up, be real, be relatable, take bold stances, and share your stories.
These are the ingredients you need to start real relationships. (Ya know, based on trust and connection)
*Don't forget to share, or save for later π
Need more help? Drop your questions below.
Nothing makes me happier than turning my clients into mind-melting powerhouses, with copy, messaging & strategy that builds relationships and sells.ββββββββ
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βEmmaβs superpower is her ability to create copy that not only delivers βin the momentβ impact but also fits into the overarching brand message. She never just writes sales emails, sheβs communicating the message in an email that just happens to be selling a service.ββββββββ
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Emmaβs adaptability in voice & deep understanding of the client experience is unparalleled. Sheβs like a method actor for writingβa method writer!β - ββββββββ
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Because if youβre honest with yourself, the real reason you havenβt taken the next βholy sh*tβ business move is that you're stuck playing the part of head copywriter, chief idea generator, and content strategist.ββββββββ
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You donβt know how to tell whatβs working and whatβs not. You arenβt clear on how to communicate your message.ββββββββ
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And thatβs where I come in.ββββββββ
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If you want copy that sounds like you AND sells like a Nirvana album in the 90sβ¦ without the overwhelm, stress, or *shot in the dark* strategies youβre in the right place.ββββββββ
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Send me a DM and letβs chat.ββββββββ
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12/02/2022
I am very (un)cool.ββββββββ
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I mean I have my moments, sure. ββββββββ
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But on a 90s cool-girl influencer scale I'm def more Angela Chase than Rachel Greenβand I am wayyyy OK with that.ββββββββ
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Because Iβm a true believer that our idiosyncrasies bring us closer together.ββββββββ
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A few of mineβ¦ββββββββ
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β I canβt pick an apple, pear, bundle of grapes, peach, plumβ¦ well, you get the picture. In under 5 minutes. Just canβt do it. Pick up, put down. I was a real treat when touching food was a big olβ no-no.ββββββββ
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π§ I have a memory that puts a sieve to shame. And Iβm not just talking about silly things like what I ate for dinner two nights ago β vacations, shows Iβve been to, my childhood. Scary stuff.ββββββββ
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πΆ And that brings us to number three (which by now should not be surprising) β I cannot for the life of me remember the title of a song. ββββββββ
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This might not seem like a big deal to youβbut in my houseβ*super* uncool. I'll act like I do, and verryyyy confidently state it aloud, only to realize it's one word off and look like a total dork. (In case youβre in the dark, big music fan here. HUGE. And I live with an even bigger one)ββββββββ
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So, am I alone here? ββββββββ
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Would you rather connect with folks who are willing to lay it all out there including those imperfectionsβeven if it means they might not come off as one of the cool kids? Let me know β¬οΈββββββββ
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HUMANITY (no, really. Donβt believe everything you see on the inter webs. Except for this of course.)ββββββββ
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Itβs been impossible to ignore what your neighbor, friend, or sister has been looking at as essential for the last couple of yearsβup to & including yesterdayβwith #1 on that list being connection.ββββββββ
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As a brand, business, and human we need to focus on connecting at a personal level with clients. ββββββββ
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Hereβs how you can do that with your emails:ββββββββ
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1οΈβ£ Show your audience theyβre being seen & heard. You can do this with emails that acknowledge their struggles (not by pretending todayβs reality ISNβT happening β that wonβt make it disappear), use empathy, and incorporate VoC to show you understand who your audience is.ββββββββ
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2οΈβ£ Shift your messaging if necessary. Talk to your former clients, potential clients on your email list, or start checking out the places your audience hangs out and see what theyβre saying. Does your messaging still fit? What challenges are they facing? What transformations are they looking for? Do they need more options when it comes to pricing? You wonβt know until you become brave enough to look up.ββββββββ
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3οΈβ£ Speak like a human, not a brand. Youβre still here to solve problems whether thatβs providing a badass group coaching program for women who want to process their feelings through movement, or a web designer whoβs working alongside brick & mortar businesses as they add their first online platform. ββββββββ
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You need to uncover how to speak to your audience about the transformation youβre offering. Selling is never off the tableβ¦ but you need to understand your audience before you grab that megaphone.ββββββββ
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Being a human & connecting through strategic storytelling is how you stand outβ¦ with your morals & values intact.ββββββββ
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It doesnβt matter if Iβm standing in line at Whole Foods minding my business, deep in the throes of early pandemmy, mask onβ¦ββββββββ
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Walking my chubby black pug at the crack of 6 am, listening to X, ignoring the random dudes trying to get chatty outside McDβs beside my buildingβ¦ββββββββ
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Listening intently as the head M.A.C. makeup artist, down from NY demonstrates the new collections, and techniques weβll be using for the upcoming launchβ¦ββββββββ
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I still hear it.β β β β β β β β ββββββββ
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π€¬ YOU SHOULD SMILE MORE.ββββββββ
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π€¬ YOUβD LOOK PRETTIER IF YOU SMILED.ββββββββ
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π€¬ YOU LOOK INTIMIDATING WHEN YOU DONβT SMILE.ββββββββ
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To which I will kindly reply, f**k off. Until I hear (even once) anyone ask my husband, a male friend, or Daniel Craig to smile β Iβll stay happily over here with my gloriously indifferent face.ββββββββ
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11/25/2022
Are you just making noise?ββββββββ
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Itβs easy to be loud. Creating & publishing content on a massive scale has never been easier. ββββββββ
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But how much thought are you putting into the words and images you put out there?ββββββββ
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As a brandβyou need to be consistent with EVERY message you send, otherwise, instead of sparking change, creating community, and crafting a narrative that builds a legion of clients stoked to buy your servicesβ¦ββββββββ
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YOUβRE JUST MAKING NOISE.ββββββββ
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An unclear message or competing messages will be passed over, ignored, and get lost in translationβ¦ AKA you wonβt be heard.ββββββββ
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Tell me one message you want (or are trying) to communicate.ββββββββ
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11/20/2022
2020 was supposed to be my best EVER.ββββββββ
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According to a {slightly intoxicated} numerologist I met on NYE, my turning 40 on January 11, 2020 was gangbusters for luck & Iβd βbetter be on the lookout βcause Iβd be blown away by what was comingβ¦βββββββββ
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Not sure if what happened next is what she meant π€ͺββββββββ
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Then I took a deep breath and told myself: YOU DONβT BELIEVE IN THAT SH*T.ββββββββ
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You write your own stories.ββββββββ
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And so do you. I know youβve got stories thatβll bond customers to your brand for lifeβ¦ you just need the strategy to do it. βCause hereβs the thing: the definition of a brand is simple... It's a series of stories.ββββββββ
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Your Brand Story β The one you tell your people: itβs the message youβre sharing across all public platformsββββββββ
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Your Personal Story β The one you tell yourself: the origin stories you share, including your core values, mission & your *why*ββββββββ
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Your Customer Story β The one your customers tell each other: the stories & messages your customers tell through reviews, testimonials, and sharesββββββββ
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To become *look-ma-i-did-it-level* successful your three brand stories need to be cohesiveβAND people need to give a hot damn about them. Thatβs why I created *The Brand Story Audit.*ββββββββ
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Youβre about to crack open your internal & external messaging revealing fresh opportunities to connect with your customers through streamlined stories & strategic messaging.ββββββββ
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I hope youβre ready. Head to the link in my bio to grab it FREE.ββββββββ
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11/18/2022
Enough talk about me.ββββββββ
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I wanna hear one random fact about you. Go! ββββββββ
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11/13/2022
No, YOUβRE weird.β ββββββββ
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Weβre living in a time when thinking outside the box can get you banished to the back of the roomβand might just come with a side of judgment for voicing that opinion.β ββββββββ
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Well, Iβm here to tell you that owning your weird and stepping into your quirks makes you a badass π.β ββββββββ
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Maybe youβve shunned social media and started using the extra time for actual connection (*gasp), or you canβt let the food on your dinner plate touch (just me?) π¬β ββββββββ
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Whatever it is, embrace your weird-ass self. β ββββββββ
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Thereβs no one else out there like you. Stay authentic and be memorable π€π½ββββββββ
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