Active Aging Week

June 24 Webinar: Maximize Your Active Aging Week® Initiatives: Amplification Tools & Strategies.

Presenters: Colin Milner, Kate Elliott, Kelli LeGaspi, and Sarah Clevenger
Date: June 24, 2026
Time: 12:00 PM EDT | 11:00 AM CDT | 9:00 AM PDT
Length: 60 Minutes

More Than 1 Million People Will Participate in Active Aging Week®—Will Your Organization Stand Out?

Active Aging Week® has grown into one of the world's largest celebrations of healthy aging, with more than 1 million participants expected this year. Yet participation alone isn't the goal. The real opportunity lies in expanding your reach, increasing engagement, attracting media attention, and showcasing your organization's commitment to helping people live better, longer.

Join Colin Milner, CEO of the International Council on Active Aging, along with Kate Elliott, Kelli LeGaspi, and Sarah Clevenger for a practical session on how to elevate your Active Aging Week initiatives before, during, and after the campaign.

You'll learn how to:

--Increase participation and engagement
--Create compelling stories that attract media coverage
--Leverage social media to extend your reach
--Engage residents, members, staff, families, and community partners
--Build momentum before, during, and after Active Aging Week
--Transform a one-week event into year-round visibility and impact

Whether this is your first Active Aging Week or your twentieth, you'll leave with actionable strategies, communication tools, and promotional ideas designed to help your organization reach more people, strengthen community connections, and maximize its impact.

Register Today https://us02web.zoom.us/webinar/register/WN_JbQShY7sTeSy91yPXU8ugQ?

Maximize your Active Aging Week initiatives: Amplification tools & strategies

Presenter: Kate Elliott, Kelli LeGaspi, Sarah Clevenger
Date: June 24, 2026.
Time: 12:00 PM EDT, 11:00 AM CDT, 9:00 AM PDT.
Length: 60 minutes.

To register visit https://us02web.zoom.us/webinar/register/WN_JbQShY7sTeSy91yPXU8ugQ?_gl=1*xmei5h*_gcl_au*MTcyNzQxMzc2NS4xNzc4NTE5MzI5*_ga*MjExMjcxODU0NS4xNzQ2NzM2OTI3*_ga_L8TBF28DDX*czE3ODEyMTI2MjAkbzIxJGcxJHQxNzgxMjE0NTUzJGo0NiRsMCRoMA.. #/registration

Sponsored by: Humana

celebrates the contributions and spirit of older adults and shines a spotlight on your organization’s wellness initiatives —but are you maximizing your reach and impact? Join moderator Colin Milner, CEO of the International Council on Active Aging (ICAA), and Kate Elliott, Brand Experiential Associate at Humana, to kick off your planning. Alongside Humana's Communications experts, Kelli LeGaspi and Sarah Clevenger, they’ll share strategies to amplify your efforts across media and social channels. Learn how to craft a compelling story, reach the right audience, and sustain momentum before, during, and after the campaign. It’s never too late to expand your visibility and make a meaningful impact.

Learning objectives:

--Craft and communicate their story – Define key messages, target audiences, and the most effective methods to share their story

--Plan for maximum exposure – Leverage media and social platforms before, during, and after Active Aging Week

--Measure and sustain impact – Extend the reach and influence of AAW initiatives beyond the week to ensure lasting engagement

Did you know? Cycling might be one of the simplest ways for older adults to stay healthier, longer. A 10-year study in Japan found that seniors who rode bicycles had lower risks of needing long-term care and dying—especially those who didn’t drive. Continuing or even starting cycling later in life still delivered noticeable benefits. The results highlight biking as a surprisingly powerful tool for maintaining independence and well-being.

This simple habit could help seniors live longer and stay independent Cycling might be one of the simplest ways for older adults to stay healthier, longer. A 10-year study in Japan found that seniors who rode bicycles had lower risks of needing long-term care and dying—especially those who didn’t drive. Continuing or even starting cycling later in life still deliv...

Mark your calendar! Active Aging Week returns October 5–11, 2026 — celebrating the power of living well at every age.

Founded in 2003 by the International Council on Active Aging®, presented by Humana.
Humana Abbott LeadingAge

Did you know that higher levels of tree canopy cover may help prevent injurious pedestrian falls? A new study led by researchers at Columbia University Mailman School of Public Health in New York City revealed that during summer months, streets and sidewalks where pedestrians fell and experienced an injury were less likely to be shaded by trees than matched control locations.

Source: https://www.icaa.cc/industrynews/2025-11/IT-TAKES-A-TREE-Canopy-cover-could-curb-pedestrian-fall-risk.htm

Welcome to Active Aging Week. Whatever age you are, consider using active transportation to get to work. Not only will it help you stay healthy at any age, but it will help reduce emissions from cars that are harmful to air quality. https://pagregion.com/mobility/commuter-services-and-mode-choices/alternative-modes-bike-and-walk/

🏋 Active Aging Week 🏋

This seven-day campaign works to improve society’s messages around the topic of aging, promoting the positive aspects and contributions that older adults can have in communities.

Get excited and have loads of fun staying active and inviting other aging folks to be living life to their fullest by celebrating Active Aging Week!

Active Aging Week reminds us that wellness has no age limit. Through movement, engagement, and social connection, older adults can continue to thrive and live with independence and dignity.

At Home Instead, we’re proud to support families and professionals who help older adults stay active, physically, mentally, and socially, wherever they call home.

Let’s continue building communities that make aging an active, empowered experience.