TONI & GUY Geneva

Toni Mascolo and brother Guy co-founded the first TONI&GUY salon in 1963 in Clapham, London, joined later by their two brothers Bruno and Anthony. By the late 1990s, the company had grown from a single salon to over 100 in 20 countries worldwide. Driven by their philosophy of pushing the boundaries of hairdressing and delivering creativity, quality and consistency to every client, Toni and Guy Mascolo were amongst the first to begin the franchising boom, with the first franchised salon opening in Brighton in 1988. TONI&GUY has remained at the forefront of the hairdressing industry, pioneering the professional hairdresser and exceeding all industry standards to make expertise available on a global scale. TONI&GUY launches a global trend-led collection every year directed by Global Creative Director Sacha Mascolo-Tarbuck and created by the International Artistic Team, who takes inspiration from fashion campaigns and popular culture. TONI&GUY has long been renowned as an innovator within the hair industry, bridging the gap between high fashion and hairdressing. This is exemplified by the brand’s sponsorship of London Fashion Week and London Fashion Weekend, a partnership that began in September 2004. As the official sponsor of London Fashion Week, TONI&GUY creates the hair for over 80 designer catwalk shows each year, working with top designers including Giles Deacon, Jean-Pierre Braganza, Pam Hogg and Tata Naka. TONI&GUY was voted as a 'SuperBrand' for the seventh time in 2014 and has also been voted as a 'CoolBrand' not once, but three times. TONI&GUY is the FIRST EVER hairdressing company to receive both nominations. TONI&GUY has over 420 salons in 42 countries worldwide, employing over 5000 people in the UK and a further 2000+ employees across the world! Every year TONI&GUY holds a global gathering at an iconic London venue where over 4000 staff from around the world are invited to the launch of its latest hair collections, runway showcases, avant garde presentations and company awards, including ‘Perfect Salon’. In 2008, Toni Mascolo was awarded an honorary OBE for his services to British Hairdressing and in 2009 he was awarded for his outstanding contribution to charity by the Hair and Beauty Benevolent for his work with the TONI&GUY Charitable Foundation. The Golden Jubilee year showcased fifty years of educated excellence with the launch of special activities, including CEO Toni Mascolo’s autobiography and history book, London Fashion Week runway shows and exclusive designer collaborations.
2013 marks fifty years of this iconic British hairdressing Superbrand, which is now the largest independent salon chain worldwide, offering the best in innovative cutting, colour and styling.