China Beauty Expo

On November 17, 2025, China's National Medical Products Administration (NMPA) officially released 24 reform measures across five key areas, aiming to encourage innovation, optimize registration and notification management, strengthen risk control across the entire supply chain, enhance intelligent regulatory capabilities, and promote alignment with international standards.

China Beauty Supply at CBE is your comprehensive sourcing destination. Here, over 1,500 leading suppliers will showcase cutting-edge solutions across the entire supply chain—from ingredients, formulations, OEM/ODM to packaging, machinery and equipment.

CBE’s professional buyer resources span both online and offline channels. In addition to e-commerce platforms, CBE has established a KOL Club, bringing together over 300 MCN agencies and 5,000 KOLs to help brands tap into the online beauty market.

From skin care, color cosmetics, perfume & fragrance to personal care...
Becoming one of the cosmetics part!

May 12-14 | Redefining the Future of Beauty
China Beauty Expo (CBE) will return to Shanghai for its 30th edition, marking a new chapter in this leading B2B beauty event.

Embarking on a New Chapter in Eyelash Beauty！
On May 12-14, 2026, as the wave of eyelash fashion sweeps the world, Pingdu — the “Eyelash Capital of China” — will join hands with CBE once more, shining brilliantly on the world stage and showcasing the evolving artistry of China’s eyelash industry.

According to Douyin’s official data, the platform’s shelf-based e-commerce GMV grew 49 % year-on-year over the past 12 months.

May 12–14, 2026
Shanghai – The Oriental Capital of Fashion
Pingdu — the “Eyelash Capital of China” — will join hands with CBE once more, shining brilliantly on the world stage and showcasing the evolving artistry of China’s eyelash industry.

In September, the prosperity index of China's retail industry stood at 50.6%, rising by 0.5 percentage points month-on-month. It has been increasing for two consecutive months and reached a new high in eight months, with a clear positive trend in the development of the retail industry.

Fall into Opportunity, Expanded Lineups
CBE Hangzhou brought together over 1,000 leading forces in the beauty industry from 20 countries and regions, including beauty brands, plant-based ingredient suppliers, OEM/ODM manufacturers, packaging companies, trendy retail channels, and AI-driven service providers.

One-Stop Collection of New Autumn & Winter Beauty Products
August 20-21, 2025
Hangzhou International Expo Center
Connect with 1000+ brands & enterprises
✨Register Now: http://d18.red/w829

Emerging Chinese brands；
Specialty ingredient suppliers；
Influencers & institutions；
Trendy new retail concepts...
August 20-21, 2025 | Hangzhou
👉Register Now: http://d18.red/w829