Jean Yves Minet

Travel is no longer just about escape. Increasingly, it’s about contribution.

At the , I joined researchers, innovators and changemakers exploring the future of human and planetary health through a One Health lens.

One idea stayed with me throughout the conversation: we are living longer, but not necessarily living better.

Hospitality has a bigger role to play than we sometimes realise. We shape daily rituals - how people sleep, eat, move, connect and recover. The future of our industry is not just transactional, but regenerative: creating experiences that positively impact wellbeing, energy and quality of life.

Purpose is the catalyst for change. Proud to lead brands that are helping drive this shift forward.

Dream team at the Dream Tournament ⚽✨

This week, joined ALL Accor and at the 2026 Dream Tournament at Parc des Princes - giving .accor members from around the world the chance to walk the tunnel, step into the locker room and play alongside PSG Legends. The kind of memories you never forget.

And for Novotel, the experience went beyond football 👀

led Team on the pitch, while brought everyone together around a plant-forward lunch focused on nutrition, recovery and performance.

Because how you move and how you eat are part of the same conversation.

From the tunnel to the table, this is hospitality that stays with you ✨

Longevity isn’t a future topic. It’s already reshaping how we work, lead, and grow.

This week in Paris, I joined at to explore what it really means to build organisations for longer, multi-generational careers.

A few reflections I’m taking with me:

→ It’s not about living longer, it’s about living better, every day
→ It’s a mindset, not a milestone
→ And it only works if it’s built into how organisations actually operate

In hospitality, this hits differently. We serve every generation, every day - and we employ them too. It makes our industry a real-life testing ground for what longevity can look like in practice.

The real question: are we creating environments where people can sustain energy, purpose, and growth over time?

That’s the work ahead.

Sustainability isn’t an add-on. It’s part of who we are.

At , it shapes how we think, operate, and grow - across every brand, every experience, every stay.

Last week, we unveiled Hosting Change: our sustainability vision built around four key pillars - guiding how we create meaningful impact across hospitality.

🌍 Ensure Future-Proof Places
Building more responsible hotels through decarbonisation, smarter resource management, and sustainable design.

🤝 Empower All Talent
Creating fair, inclusive workplaces where our Heartists have the tools and opportunities to lead change.

✨ Elevate the Guest Experience
Making sustainability something guests can see, feel, and actively be part of.

🌱 Engage with Broader Ecosystems
Supporting communities, protecting biodiversity, and raising standards across our value chain.

Across our brands, these commitments are already becoming everyday actions.

From Novotel’s partnership with WWF to ibis’ collaboration with Café Joyeux, Hosting Change comes to life in different ways - united by one shared responsibility.

Proud of the teams bringing this vision to life every single day.

Good for you. Good for the planet. And really good on the plate 🌱

That’s the idea behind Oh My Greens! - our plant-forward activation now live across 175+ hotels.

Together with , we’ve reimagined a few favourites:

💚 Smoky mushroom shawarma
💚 Miso noodle bowl
💚 Mediterranean mezze

Flavourful, satisfying, and made to be recreated at home.

Hospitality begins and ends with people.

This week in Rio 🇧🇷, bringing together our GMs and leadership teams from across the Americas was a real reminder of why we do what we do.

Yes - three days of conversations on brands, performance and guest experience.
But more than anything, it was about the people in the room.

The energy. The ideas. The shared sense of ownership.

Our GMs don’t just run hotels.
They care deeply about their teams, their guests, and the experiences they create every day.

And when you bring that passion together across regions and cultures, something special happens.

You connect. You learn. You move forward, together.

Thank you to everyone who made these days in Rio so meaningful, and to the Americas team for bringing it all to life.

For my daughter,
on International Women’s Day

Remember this:

You are not a metric,
not a box to tick.
You matter
because of who you are.

Your emotions are strength.
Your kindness is power.
And being fierce
is nothing to apologise for.

You don’t have to win every race -
just run it with courage
and heart.

Take people with you.
Life is richer that way.

And wherever you go,
never doubt this:

You belong
in every room you walk into.

I see all of this in you already.

And I am endlessly proud
of the woman you are becoming.

With all my love,
Papa