Market research

How breathing affects skin hydration levels

Let's say it together: breathing is skin care. In fact, everything you do is skin care. That succulent berry brownie you snacked on? Rich in polyphenols that revitalize skin and improve complexion. A morning run that gets your heart beating faster? Hello, glowing skin after your workout. Every time you take a deep, calm breath, trillions of molecules pass through your nose, and many of them stimulate the flow of oxygen and nutrients to your cells-and that very much even applies to skin care.

Four more beauty myths that it's time to dispel
How can we avoid falling for marketing gimmicks and the industry's desire to make money off of us in our efforts to preserve our beauty and youth? Let's take a look at popular beauty traits and find out why they should be considered myths.

Lymphatic system: prevention of edema

Around the age of 30-35 the lymphatic system reaches a state in which edema becomes an integral part of many people's lives. Men are not too worried about it, but we women are. Although the presence of edema is, above all, not an aesthetic problem, but a criterion of health.

Лето – особенное время. Долгий световой день открывает больше возможностей и времени, для того чтобы пополнить запас сил: наслаждаться природой, свежим воздухом, свободой, путешествовать, загорать. И поддерживать потом свой оптимизм и высокую работоспособность в течение года.

What is SPF? How to choose a good sunscreen
SPF stands for Sun Protection Factor. It is simple and clear. But there are different versions about what SPF 30 or SPF 50 means. Let's see which one is correct. It's safe to say that the Internet version of "SPF 30 means you can be in the sun for 30 minutes, and with SPF 50, respectively, 50 minutes" is not correct. In professional literature for beauticians you can find the following interpretation: SPF number indicates what percentage of the sunlight absorbs the cream. Thus, SPF 15 retains 93% of the radiation, SPF 30 - 97%, and SPF 50 absorbs 98% of the sun's rays. However, even this version is not accurate. The correct deciphering of UV protection figures relies on the concept of EDR - the minimum erythemic dose. That is, if you get burnt in the sun for 5 minutes without sanscreen (that is your EDR), then with SPF 30 you can stay in the sun 30 times longer - 150 minutes.

7 essential oils to help calm and relax
We all have our own ways to relax after a long, stressful day. For some, it's an evening stretch or a walk; for others, mindful journaling combined with meditation. Some find that their evening skincare routine helps clear the mind of unnecessary thoughts and prepare for rest. No matter what your method, either way, if you add a soothing scent, it will have a calming effect and make relaxation more profound.

Have you ever rinsed out your shampoo and noticed a few hairs going down the drain? While it's easy to jump to conclusions, you should take comfort in the fact that everyone loses an average of 50 to 100 hairs a day. So losing a few hairs is to be expected - although it can seem daunting. However, if your hair is constantly falling out in strands, or if you notice thinning areas on your head, you should be concerned.

Surviving the holidays: 5 best essential oils for relaxation

Most people associate New Year and Christmas with joy, warmth, communication with loved ones, pleasant surprises and even miracles. The festive atmosphere is supported by literally everything we see around us: decorated storefronts, windows and facades of houses, commercials and movies. At the same time, for many this time turns into increased stress and, as a consequence, stress and bad moods. Often, the pre-New Year rush causes anxiety and a feeling of loneliness.

Siga-siga: tranquility as the basis of beauty

Continuing the theme of slow beauty. Inner balance works on both the physical and metaphysical levels: by achieving it, we learn to control not only our muscles, but also our emotions and thoughts. It is not important here whether we call this technique "meditation" or something else, but what is important is that the effect of such work is quite measurable.

Antioxidants and skin care: the best ingredients for every purpose

Healthy skin needs antioxidants to stay in top shape. We're here to educate you on the many benefits of using antioxidants regularly in your skincare regimen. We've broken down exactly how antioxidants work, why they're essential in any skincare program, and how they deal with all sorts of problems like dull complexion, dry skin, and acne.

Skin picking: how to stop?
One of the most common questions is "how to stop squeezing. Squeezing is not just a bad or unhealthy habit, but an obsessive condition that is hard enough to undermine self-esteem. And the pandemic has only exacerbated it.

Das Waschen mit Seife ist ein übliches Hygieneverfahren, das von Kindheit an gelehrt wird.

Seifen sind das Ergebnis einer chemischen Reaktion zwischen Fett und Alkali und sind Salze von Fettsäuren.

Je nach Zusatzstoffen gibt es verschiedene Arten von Seife: glasiert (mit Lanolin, Paraffin, Pflanzenölen), transparent (mit Glycerin), Castile (mit Olivenöl), heilend oder antibakteriell (mit Benzoylperoxid, Schwefel, Teer, Triclosan usw.). Es ist daher möglich, Seifen entsprechend den Bedürfnissen jeder Haut zu wählen.