Ruthie Belle Business

𝗡𝗼𝘁 𝗮𝗹𝗹 𝗹𝗮𝘀𝗵 𝗹𝗶𝗳𝘁𝘀 𝗻𝗲𝗲𝗱 𝗮𝗳𝘁𝗲𝗿𝗰𝗮𝗿𝗲 — 𝗯𝘂𝘁 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗱𝗼, 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱 𝙢𝙖𝙩𝙩𝙚𝙧𝙨.

And no, “just use a serum” isn’t enough anymore. 🧠

Each product supports different goals:

➤ Conditioning
➤ Strengthening
➤ Increasing Volume/Diameter
➤ New Growth
➤ Adding length
➤ Shine
➤ Elasticity

👉 This post breaks down what 𝗲𝗮𝗰𝗵 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗱𝗼𝗲𝘀 (and what it doesn’t) — so you can start recommending home care with confidence.

📌 Save this post for the next time your client asks what they should be using after their lash lift.

𝗦𝘁𝗶𝗹𝗹 𝗼𝗻 𝗮 𝗵𝗶𝗴𝗵 𝗳𝗿𝗼𝗺 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘄𝗲𝗹𝗹-𝗲𝘅𝗲𝗰𝘂𝘁𝗲𝗱 𝗹𝗮𝘀𝗵 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 𝗜’𝘃𝗲 𝗲𝘃𝗲𝗿 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗱 🤍 🤍 A whole room of lash artists dressed in white & gold ✨ talking about 𝗲𝘆𝗲 𝗵𝗲𝗮𝗹𝘁𝗵, 𝗽𝗿𝗼𝘀𝘁𝗮𝗴𝗹𝗮𝗻𝗱𝗶𝗻𝘀, and 𝗹𝗮𝘀𝗵 𝗹𝗶𝗳𝘁𝘀 𝘄𝗶𝘁𝗵 𝗿𝗲𝗮𝗹 𝘀𝗰𝗶𝗲𝗻𝗰𝗲 behind them – that’s my kind of conference 🧬

Thank you to the organisers for creating an event where 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗺𝗲𝘀 𝗳𝗶𝗿𝘀𝘁 🎓 and 𝗲𝘃𝗲𝗿𝘆 𝗱𝗲𝘁𝗮𝗶𝗹 𝗶𝘀 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹: from the map of where everyone travelled from 🗺️, to the tiny branded fortune cookies 🥠, to live demo zones where you could see every step up close and 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗴𝗼𝗼𝗱 𝘁𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲 𝗺𝗮𝗸𝗲𝘀 👀 I’ve rarely seen this level of care put into both the learning and the experience.

𝗔𝗻𝗱 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘄𝗵𝗼 𝗰𝗮𝗺𝗲 𝘁𝗼 𝗺𝘆 𝘁𝗮𝗹𝗸 🎤, asked the kind of sharp, insightful questions I love getting 💬, and then watched the live Powder Lift demo with our products 🔬: 𝘆𝗼𝘂’𝗿𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝘀𝗼𝗻 𝗼𝘂𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗸𝗲𝗲𝗽𝘀 𝗺𝗼𝘃𝗶𝗻𝗴 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝘀𝗮𝗳𝗲𝗿, 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 𝗹𝗮𝘀𝗵 𝘄𝗼𝗿𝗸 🧠

𝗦𝘄𝗶𝗽𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗳𝗼𝗿 𝗮 𝗿𝗲𝗰𝗮𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗱𝗮𝘆 – the lecture, the live demos, the tiniest details, the awards 🏆… and at the end, a little glimpse of how we celebrated by exploring Prague the next day 🌆🍂

𝗧𝗵𝗶𝗻𝗸 𝗹𝗮𝘀𝗵 𝘀𝗲𝗿𝘂𝗺𝘀 𝗴𝗿𝗼𝘄 𝗻𝗲𝘄 𝗵𝗮𝗶𝗿𝘀? 𝗡𝗼𝘁 𝗾𝘂𝗶𝘁𝗲.
They improve what’s already there — but only 𝗘𝗚𝗙 can help kickstart new growth.

🧬 𝗘𝗚𝗙 = 𝗘𝗽𝗶𝗱𝗲𝗿𝗺𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗙𝗮𝗰𝘁𝗼𝗿
It’s a protein your skin naturally makes to repair itself and trigger growth.

You can activate your body’s own EGF response by using the right type of product — like our 𝗕𝗿𝗼𝘄 𝗙𝗶𝗹𝗹𝗲𝗿, which is carefully formulated to do exactly that. Once this response is triggered, follicles that weren’t producing hair before can begin growing new lashes or brows.

Supporting EGF doesn’t just restart growth — it helps new hairs grow in 𝘁𝗵𝗶𝗰𝗸𝗲𝗿, 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿, 𝘀𝗵𝗶𝗻𝗶𝗲𝗿, 𝗮𝗻𝗱 𝗵𝗲𝗮𝗹𝘁𝗵𝗶𝗲𝗿.

The best part?
🚫No hormones. No prostaglandins. No harsh ingredients.
✅Just a 100% organic formula that’s safe enough to use even during pregnancy.

✨ Those beautiful brows in the photos? They belong to our ambassador .kroll — and yes, they’re 100% real.

𝗚𝗼𝘁 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗘𝗚𝗙 𝘄𝗼𝗿𝗸𝘀 𝗼𝗿 𝘄𝗵𝗼 𝗶𝘁’𝘀 𝗳𝗼𝗿? 𝗗𝗿𝗼𝗽 𝘁𝗵𝗲𝗺 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 — 𝘄𝗲’𝗹𝗹 𝗮𝗻𝘀𝘄𝗲𝗿 𝗮𝗹𝗹 𝗼𝗳 𝘁𝗵𝗲𝗺.

𝗜𝗳 𝘆𝗼𝘂𝗿 𝗹𝗮𝘀𝗵 𝗳𝗼𝗮𝗺 𝗹𝗲𝗮𝘃𝗲𝘀 𝘀𝗸𝗶𝗻 𝘁𝗶𝗴𝗵𝘁 𝗼𝗿 𝗶𝗿𝗿𝗶𝘁𝗮𝘁𝗲𝗱, 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝗿𝗲𝗮𝗹𝗹𝘆 “𝗰𝗹𝗲𝗮𝗻.”
Because clean shouldn’t just mean “free from nasties” — it should also mean 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲, 𝗴𝗲𝗻𝘁𝗹𝗲, 𝗮𝗻𝗱 𝗽𝘂𝗿𝗽𝗼𝘀𝗲𝗳𝘂𝗹.

✨ That’s exactly why we made 𝗖𝗹𝗲𝗮𝗻 𝟭𝟭 𝗖𝗼𝗻𝗰𝗲𝗻𝘁𝗿𝗮𝘁𝗲 — a minimalist multitasker for lash artists and skincare pros who actually care about what’s in their products.

Here’s why it works:

✅ Zero fragrance, zero harsh surfactants — only 9 clean ingredients

✅ Aloe, Panthenol & Biotin to calm and nourish

✅ 1 bottle = 20 full-size pH balanced foamers — no waste, no dryness, no sting. Simply mix with distilled water or NaCl.

Whether you’re cleansing lashes, brows, or bare skin — Clean 11 does the job 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗺𝗲𝘀𝘀𝗶𝗻𝗴 𝘂𝗽 𝘆𝗼𝘂𝗿 𝘀𝗸𝗶𝗻 𝗯𝗮𝗿𝗿𝗶𝗲𝗿.

Those “S–S” you see in the diagram = 𝗱𝗶𝘀𝘂𝗹𝗳𝗶𝗱𝗲 𝗯𝗼𝗻𝗱𝘀.

They’re the backbone of every lash lift — break them, reform them, and you control the curl. 𝗜𝗴𝗻𝗼𝗿𝗲 𝘁𝗵𝗲 𝗰𝗵𝗲𝗺𝗶𝘀𝘁𝗿𝘆, 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗿𝗶𝘀𝗸 𝗹𝗮𝘀𝗵 𝗱𝗮𝗺𝗮𝗴𝗲.

Here’s what actually happens inside the lash during a lash lift ⬇️
🔬 Step 1: Lifting lotion breaks the disulfide bonds, making the lash flexible
🔬 Step 2: Fixing lotion reforms the bonds, locking the new curl in place on the shield
But have you ever wondered what happens if lifting lotion is applied higher than fixing lotion?
⚠️ The tips stay with 𝗯𝗿𝗼𝗸𝗲𝗻, 𝘂𝗻𝗿𝗲𝗳𝗼𝗿𝗺𝗲𝗱 𝗯𝗼𝗻𝗱𝘀. They may look fine or slightly over curled on day 1, but chemically they’re unstable — which is why frizz, kinks, and breakage show up weeks later.

𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗺𝗮𝘀𝘁𝗲𝗿𝘆 𝗼𝗳 𝗹𝗮𝘀𝗵 𝗹𝗶𝗳𝘁𝗶𝗻𝗴 𝗶𝘀𝗻’𝘁 𝗼𝗻𝗹𝘆 𝗶𝗻 𝘁𝗵𝗲 𝘀𝗵𝗶𝗲𝗹𝗱𝘀 𝗼𝗿 𝘁𝗵𝗲 𝘁𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲 — 𝗶𝘁’𝘀 𝗶𝗻 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘁𝘀 𝗰𝗵𝗲𝗺𝗶𝘀𝘁𝗿𝘆. That’s what makes results safe, consistent, and lasting.

📲 𝘗𝘢𝘴𝘴 𝘵𝘩𝘪𝘴 𝘰𝘯 𝘵𝘰 𝘢 𝘭𝘢𝘴𝘩 𝘧𝘳𝘪𝘦𝘯𝘥 — 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘵𝘩𝘦 𝘤𝘩𝘦𝘮𝘪𝘴𝘵𝘳𝘺, 𝘺𝘰𝘶 𝘤𝘳𝘦𝘢𝘵𝘦 𝘴𝘢𝘧𝘦𝘳, 𝘭𝘰𝘯𝘨𝘦𝘳-𝘭𝘢𝘴𝘵𝘪𝘯𝘨 𝘳𝘦𝘴𝘶𝘭𝘵𝘴.

Those “S–S” you see in the diagram = 𝗱𝗶𝘀𝘂𝗹𝗳𝗶𝗱𝗲 𝗯𝗼𝗻𝗱𝘀.
They’re the backbone of every lash lift — break them, reform them, and you control the curl. 𝗜𝗴𝗻𝗼𝗿𝗲 𝘁𝗵𝗲 𝗰𝗵𝗲𝗺𝗶𝘀𝘁𝗿𝘆, 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗿𝗶𝘀𝗸 𝗹𝗮𝘀𝗵 𝗱𝗮𝗺𝗮𝗴𝗲.

Here’s what actually happens inside the lash during a lash lift ⬇️
🔬 Step 1: Lifting lotion breaks the disulfide bonds, making the lash flexible
🔬 Step 2: Fixing lotion reforms the bonds, locking the new curl in place on the shield.
🤔 But have you ever wondered what happens if lifting lotion is applied higher than fixing lotion?
⚠️ The tips stay with 𝗯𝗿𝗼𝗸𝗲𝗻, 𝘂𝗻𝗿𝗲𝗳𝗼𝗿𝗺𝗲𝗱 𝗯𝗼𝗻𝗱𝘀. They may look fine or slightly over curled on day 1, but chemically they’re unstable — which is why frizz, kinks, and breakage show up weeks later.

𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗺𝗮𝘀𝘁𝗲𝗿𝘆 𝗼𝗳 𝗹𝗮𝘀𝗵 𝗹𝗶𝗳𝘁𝗶𝗻𝗴 𝗶𝘀𝗻’𝘁 𝗼𝗻𝗹𝘆 𝗶𝗻 𝘁𝗵𝗲 𝘀𝗵𝗶𝗲𝗹𝗱𝘀 𝗼𝗿 𝘁𝗵𝗲 𝘁𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲 — 𝗶𝘁’𝘀 𝗶𝗻 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘁𝘀 𝗰𝗵𝗲𝗺𝗶𝘀𝘁𝗿𝘆. That’s what makes results safe, consistent, and lasting.

📲 𝘗𝘢𝘴𝘴 𝘵𝘩𝘪𝘴 𝘰𝘯 𝘵𝘰 𝘢 𝘭𝘢𝘴𝘩 𝘧𝘳𝘪𝘦𝘯𝘥 — 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘵𝘩𝘦 𝘤𝘩𝘦𝘮𝘪𝘴𝘵𝘳𝘺, 𝘺𝘰𝘶 𝘤𝘳𝘦𝘢𝘵𝘦 𝘴𝘢𝘧𝘦𝘳, 𝘭𝘰𝘯𝘨𝘦𝘳-𝘭𝘢𝘴𝘵𝘪𝘯𝘨 𝘳𝘦𝘴𝘶𝘭𝘵𝘴.

✨ Full circle in the most epic way ✨
𝗘𝘅𝗮𝗰𝘁𝗹𝘆 𝟭𝟬 𝘆𝗲𝗮𝗿𝘀 𝗮𝗴𝗼 𝘁𝗼𝗱𝗮𝘆 (Sept 4, 2015) I walked into my very first lash conference — in Prague. I never imagined how much that day would change my path.

And now… a whole decade later, I’m coming back to Prague — but this time 𝗼𝗻 𝘀𝘁𝗮𝗴𝗲 𝗮𝘀 𝗮 𝘀𝗽𝗲𝗮𝗸𝗲𝗿 🥰

I’ll be sharing everything I’ve learned about 𝗟𝗮𝘀𝗵 𝗦𝗲𝗿𝘂𝗺𝘀 at Konference Moderních Technik lash liftingu.

📍 Hotel Don Giovanni, Prague
📅 𝟭𝟰.𝟭𝟭.𝟮𝟬𝟮𝟱

🎟 Ticket prices:
· Order by 31.10 → 4,900 CZK
· After 1.11 → 5,900 CZK
(Prices include VAT)

💸 Use code 𝗞𝗢𝗡𝗙𝗘𝗥𝗘𝗡𝗖𝗘 for 10% off
🔗 Tickets: www.konference-lashliftingu.cz