Ellen is a women's tampon that has been created with a vision to improve women’s vaginal health th
Ellen is a Swedish company that develops and sells probiotic products that help to improve women’s vaginal health. Founded in 2000, Ellen was the first company in the world to offer women probiotics in the form of tampons. In addition to the probiotic tampon ellen®, the company currently has several products in the final stages of development that it expects to launch in the next few years. Simply
put, probiotics are live micro organisms that have a beneficial effect on our health. The positive health effect is that probiotics compete with bacteria that cause illness and thereby reduce their numbers. The company uses bacteria that are both trademark and patent protected called LN® – Lacto Naturel ® – and which are a natural part healthy women’s vaginal flora. The company has performed several studies, both clinical and in vitro, all of which show good results without any reported side effects and indicate that the company’s product is safe to use. Developed in Sweden, the ellen® product is a patented product treated with a combination of the company’s patented lactic acid bacteria. The use of probiotics distinguishes the product from regular tampons, and ellen® is specially designed to maintain a natural vaginal flora and help the body maintain the right vaginal pH balance. Because the bacteria are self-regulating, they are both preventive and restorative. A key aspect of Ellen’s marketing communication is that it is the probiotics which the company sells – the tampon is a complement and essentially an effective dosing device. It is therefore important to understand that comparable products are other products that help women to restore the vaginal pH balance and maintain good vaginal health.
