L'Oréal Groupe
We create the beauty that moves the world.
02/10/2026
This year, ’s global program fighting intimate partner violence, Abuse Is Not Love, is shining a critical light on an emerging threat: technology-facilitated abuse.
With digital control often going unnoticed and proving hard for young people to recognize, the initiative focuses on giving the next generation the language to spot hidden warning signs and decode their everyday digital realities.
Learn more at yslbeauty.com.
01/10/2026
Step behind the curtain into the art of fragrance manufacturing ✨
At the same time as the front rows of Paris Fashion Week, 8 content creators attended a tailor-made « Behind The Scent » experience in Aulnay, one of the 2 plants of the Manufacture du Parfum in France, discovering the industrial savoir-faire of L’Oréal Groupe fragrances.
From the walkthrough of the production line to the olfactive test mastery, meeting our fragrance quality experts, our guests experienced the backstage of fragrance production
01/10/2026
Behind the scenes, ahead of the magic ✨
Before stepping out onto the runway in front of the Eiffel Tower, the L'Oréal Paris Official family shared laughs, warm embraces, and pure sisterhood energy. Swipe through to catch a candid glimpse of our incredible ambassadors living the moment backstage at Le Défilé.
You’ve seen the Défilé, we show you the backstages!
And we did.
Some voices define a generation. Others make history ✨
Global icon brought unmatched strength and emotion to Paris with an unforgettable performance of I’m Alive at ’ Le Défilé. A breathtaking celebration of resilience, sisterhood, and the power of knowing your worth.
What would you like to see next time?
Please take us back.
How many times though?
What job would you want to see next?
A new definition of intensity ✨
unveils Miutine Intense, the new feminine fragrance capturing an even deeper, more sensual expression of its iconic signature.
Crafted by Master Perfumer Dominique Ropion, this liquorous, mouthwatering composition blends bold blackberry, luminous gardenia, and warm vanilla bourbon for a scent that embraces irreverence and individuality on your own terms. Housed in the house’s signature Matelassé glass in a deep burgundy hue, it’s an effortless statement of modern femininity. 🖤🍇
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