Before

Before

Partager

Award-Winning Toothpaste
Natural • Sustainable • Dentist-Approved
1% to BeforeCares™

#BeforeLifeHappens

12/06/2026

Before the day finds you, find a view like this.

Image christa

Photos from Before's post 11/06/2026

Dad’s routine just got an upgrade. Brilliant Breath MouthWash made VITA Daily Media’s Father’s Day gift list. Link in bio for the full roundup 🪥

Photos from Before's post 10/06/2026

Every solution we need is already in nature if we just look closely enough.

Meet Insiya Jafferjee, co-founder and CEO of . She went from launching the Apple Watch to engineering packaging that bacteria eat for breakfast. Vivomer, her team’s material, is what makes our Brilliant Breath MouthWash bottle fully compostable.

Our latest is live now. Link in bio to read.

09/06/2026

That smooth, minty feeling that actually lasts. Meet MellowMint, from all natural mint oils 🌿

Photos from Before's post 08/06/2026

Happy . Billions of pounds of plastic enter our oceans every year. Our Brilliant Breath Mouthwash comes in Vivomer that 100% biodegrades. Zero impact. Zero microplastics.

07/06/2026

Wherever you land, bring this.

Photos from Before's post 06/06/2026

Three products, one healthier routine🪥🌿 Find our Brilliant Breath MouthWash, n-HA Cinnamon Orange and n-HA SuperMint Toothpastes all in the Forager Finds section at your local Sprouts!

Photos from Before's post 04/06/2026

Nobody talks about what traditional mouthwash is actually doing to your mouth.

Your mouth isn't meant to be sterilized. It's meant to be balanced.

Most mouthwashes kill everything, including the good bacteria your oral microbiome actually needs. Plus they're packed with alcohol, artificial dyes, and chemicals your body doesn't need.

We built Brilliant Breath differently. Here's what's actually inside:

💧 Hyaluronic Acid: Restores your oral microbiome, hydrates oral tissues, soothes sensitivity, and supports your gum health. The skincare hero ingredient, now working for your mouth.

🌊 Sea Salt: Naturally mineral-rich and deeply cleansing. Refreshes your mouth, supports healthy gums, and promotes oral comfort the way nature intended.

🥥 Coconut Oil: Moisturizes your mouth, freshens breath, and supports overall oral wellness.

🍊 Vitamin C: Antioxidant protection for your oral tissues. Supports healthy gums and keeps your mouth resilient.

No alcohol. No SLS. No artificial dyes. No parabens. No junk. Just ingredients that support your microbiome instead of destroying it!

Photos from Before's post 02/06/2026

We're officially at Sprouts Farmers Market!! 🌿🛒

Meet Before Brilliant Breath Mouthwash: no alcohol, no plastic, no compromise. Clean ingredients, long-lasting freshness, and the world's first mouthwash bottle you can compost at home when you're done.

Find us now in Sprouts’ Forager Finds section nationwide!

01/06/2026

Brilliant Breath MouthWash is here!

Two years in the making, and worth every second.

Our first mouthwash features our signature SuperMint flavor and ingredients that deeply clean your mouth and support your oral microbiome. Engineered to fit your healthy lifestyle, naturally.

And the bottle? Zero plastic. We partnered with to use Vivomer, a plant-based material that’s fully compostable and biodegrades in any environment. No microplastics. No footprint.

We hope you love it as much as we do!

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