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Obvious Parfums

Absolutely independent and obviously transparent fragrances. Neo-hippie perfumes!

12/05/2026

Une Vanille. Because your fragrance wardrobe was missing its best sentence.

29/04/2026

Sun, skin, and a sweetness you can’t quite let go of.

24/04/2026

Sunlit skin, golden air, a sweetness that melts into warmth.⁠
Dulce de Leche, under the Argentine sun.

22/04/2026

Addictive sweetness, joyful nostalgia ✨️

03/03/2026

Looking back at our incredible Floridita’s Night launch party! An unforgettable Cuban escape right in the heart of Paris 🇨🇺❤️‍🔥💃

Thank you all so much for being there and sharing the magic with us your energy made the night truly special 🫶

17/02/2026

Get to know Floridita’s Night through the eyes of its perfumer, Clément Marx, cruising Paris with our founder David Frossard.

16/02/2026

FLORIDITA’S NIGHT IS OUT⁠ 🍸️🖤⁠
Welcome to your new High Standards destination!⁠

20/10/2025

High Standards : Three destinations. Three destinations. Three divine escapes. One exquisite collection.

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03/03/2025

For our matcha lovers, we are proud to announce our new collab with 🫶

During Paris Fashion Week, they crafted the yummiest matcha latte inspired by the notes of our Milk & Matcha perfume 🥛
Fits in a bag, made with homemade almond milk, collagen and vanilla.

Early birds get a free sample of Milk & Matcha with every signature milk purchase in their Parisian boutiques (Charlot, Amelot & Saint-Honoré). Go grab yours!

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Pour nos matcha lovers, nous sommes fiers d’annoncer notre nouvelle collab avec 🫶

Durant la Paris Fashion Week, vous pouvez découvrir le plus délicieux des matcha lattes, inspiré des notes de notre parfum Milk & Matcha 🥛
Fait avec du lait d’amande maison, du collagène et de la vanille, la meilleure façon de commencer la semaine ☀️

Les early birds reçoivent un échantillon gratuit de Milk & Matcha pour tout achat du lait signature dans leurs boutiques parisiennes (Charlot, Amelot & Saint-Honoré).