Paris Packaging Week

Innovation Awards spotlight series | Les Récoltes Majeures 2025 - a project where industrial precision meets exceptional craftsmanship.
 
Created for ’s annual celebration of the lily of the valley, rose, and jasmine harvests, this edition reimagines the bouquet as a true objet d’art, with handcrafted embroidered floral creations designed to be paired with an iconic amphora-inspired bottle in glass and metal. Each bouquet is made by hand in Paris by expert embroiderers, requiring hours of meticulous work, while an ingenious standardized assembly system allows the existing cap to be reused and adapted for this and future editions.
 
Beyond the beauty of the final piece, this project reflects something deeply meaningful: a commitment to innovation that elevates savoir-faire, sustains artisanal métiers d’art, and keeps rare skills visible, relevant, and alive.
 
A powerful example of how luxury packaging can be both technically intelligent and emotionally resonant. ✨
 
Discover all PCD Innovation Award winners at parispackagingweek.com
 

💫 Focus sur , entrepreneure, investisseuse et fondatrice des 💫

Partie de zéro, avec 1500 euros et une idée, Kelly Massol a bâti l’une des marques capillaires les plus influentes du marché. Vision, ténacité, conviction : elle a redéfini les codes du soin du cheveu et ouvert la voie à une beauté vraiment inclusive.

Aujourd’hui, elle pilote une équipe de 49 personnes et une marque estimée à plus de 70 millions d’euros. Une réussite née d’une vérité simple : la diversité n’est pas une niche, c’est la réalité du marché.

Sa vision du packaging ?

“Le packaging est pour moi un vecteur d’émotion et un outil stratégique de branding. C’est l’alliance parfaite entre esthétique, marketing et valeurs — au service d’une marque qui inspire confiance et plaisir, le tout est d’arriver à évoluer, tenir ses coûts et les challenges écologique de demain”

Une femme qui prouve qu’une idée forte peut renverser toute une industrie. Et que la beauté peut être un moteur de changement.

Venez la découvrir à la Paris Packaging Week. 

Inscrivez-vous viable lien dans la bio.

✨ We’re excited to announce that we are proudly partnering with - the first community in France dedicated to young beauty professionals! ✨

Since 2019, YPB has been building a safe, inspiring space for emerging talent in the cosmetics and fragrance worlds: fostering connections, organising monthly themed events, bringing together young professionals with industry experts, and helping voices be heard.

What this partnership means for us:

💪 Amplified impact: We’re committed to supporting YPB’s mission to unite and elevate early-career talent.
💪 Shared vision: Like them, we believe in mentorship, learning, and inclusivity in the beauty sector.
💪 Meaningful initiatives: Together, we’ll be launching events, workshops, and collaborations that will provide more opportunities for young professionals to grow.

A huge thank you to the team at YPB for their trust. We can’t wait to see what we create together! 🚀

If you work in aerosols, all roads lead to Paris. ✈️

Once a year, the global aerosol and dispensing community gathers at ADF, and in 2025, that meant 12,588 visitors from 106 countries coming face-to-face with the suppliers shaping the future.
From Reckitt to Loreal, to PUIFG, the industry’s biggest buyers walked the aisles in search of their next innovation.

Exhibitors call it “the place to connect with as many people as possible who are interested in what we offer” and “the launchpad for our year.”

So the question is: will they find your solutions in 2026?

📅 Stand space is limited — secure yours today.
🔗 Enquire here: https://bit.ly/45KAqWv

😍 NEW JURY MEMBER ALERT 😍 We are extremely pleased to announce that Julie KOSOSSEY, Head of Development and Communication at agency has joined our NEW Packaging Première Innovation Awards jury.
 
With a background rooted in the fashion industry spanning both creative and marketing roles, Julie has spent the past 10 years dedicated to brand strategy consulting. She has had the opportunity to work with leading luxury houses in France and internationally (such as Chloé, Bottega Veneta, Bally, Bonpoint group…), as well as with prestigious hotels, palaces, and restaurants, helping them define their positioning and craft customer experiences aligned with their brand identity.
 
Currently Head of Development and Communication at Carré Basset agency, she works closely with the operational experts, particularly in packaging, to address the challenges of singularity, creativity, and performance for the brands they support.
 
🏆 Julie joins an exceptional jury line-up already including packaging experts from Kering Beauté, Louis Vuitton, Bulgari, Chloé and more 🏆
 
The Packaging Première Innovation Awards are now open for entries and you can find out more about categories, criteria, and how to enter here 👉 parispackagingweek.com/awards/
 

Are you redefining the future of packaging?

Join the Discovery Zone at Paris Packaging Week 2026, the ultimate launchpad for start-ups and disruptive packaging pioneers.

Whether you're innovating with refill systems, alternative materials, AI-driven design, or smart packaging formats, this is your chance to:
-Pitch your solution to top buyers from beauty, luxury, drinks & aerosols
-Connect with global brands looking for the next big idea
-Boost your visibility, credibility, and growth
-Gain real-world feedback from industry leaders

Discover more about the criteria, and submit your application today by talking to our team!

Yesterday, our team had the chance to spend a day together at Champagne Besserat de Bellefon in the heart of Épernay, and what a great experience it was. 🍾✨

We were warmly welcomed into the Maison and guided through their story, philosophy, and signature cuvées. A big thank you to Pierre-Samuel REYNE ❇️, who led us through a tasting session that wasn’t just informative but also interactive, testing our knowledge of the Champagne region and its unique terroirs along the way. 🥂

Beyond the tasting, it was a chance to reconnect and enjoy some time together outside the usual work setting. We shared a great lunch, paired with some of the Maison’s standout champagnes, plenty of laughs, and later wandered down the Avenue de Champagne, taking in the history and charm of the area. 🚶‍♀️

Grateful for moments like this: great company, good conversation, and a deeper appreciation for what goes into each bottle. 🍇

Thanks to the team at Besserat de Bellefon for hosting us so generously! 🙏

🚨🎉Olympic torch designer on now!

Don’t miss this session🔥

🔥🤩NOW: PLD Innovation Awards winners!

You don’t want to miss this🚨

Sponsored content | Discover the latest in aluminum packaging solutions for Personal and Home Care by Ball Corporation at stands W40 and R32.

Join as at January 28th at 12:30 CET at the Future Innovation Forum Stage for panel Revolutionizing Reuse and Refill: Building a Circular Packaging Ecosystem discussing Meadow and Boomerang Water and at 13:30 CET at the Global Aerosol and Dispensing Summit for panel Empowering Consumers and Advancing Aerosol Recycling Through Industry Collaboration together with our partners from Alupro, Henkel and Suez.