Arum.care

In a city of concrete and rush, flowers have always been my refuge.

Simply because nature doesn’t ask for your attention. It just keeps showing up, mysterious and generous, for when you are ready to look.

Packing up for my move to my new office and I stumbled upon my old journals.

Reading them felt like receiving love letters from my younger self who had no idea how our story would turn out. But she kept going anyway.

Every challenge I thought would break me. Every moment I was convinced I would not find my way through.

Here I am on the other side of all of it.

Whatever you are navigating right now, I hope you know you have already survived harder things than you realise. 💕

Rooted in intention. Growing slowly and on purpose. Join us at arum.care

Sometimes the most important chapters start so quietly you almost miss them.

Looking back, what was a beginning you did not recognise at the time?

I have been thinking a lot about the stories we inherit without choosing them.

The ones that came with the family, the culture, the city we grew up in.
Some of them are the most beautiful things I carry.

Others I am still learning to set down gently.

What does home smell like to you? What do you bring with you when you leave?

I am still figuring it out too.

But I would love to know, what is a story you carry that has shaped how you see the world?

Tell me below.

Join The Archive at the link in bio.
Ayan @ arum.care

❤️

This is what the discovery phase looks like. No map.

No certainty.

Just curiosity and a willingness to follow the thread wherever it leads.

In design this is my favourite and most terrifying part. You do not know what you are making yet.

You are just asking questions and seeing what answers back.

This week I am exploring something close to my heart. A jar that once held salt from Jazeera beach in Mogadishu.

I am adding it to my formula to see how it captures and holds scent.

I have no idea where this will take me and that is exactly the point.

What is something you are building or exploring right now without knowing the outcome?

Let a girl know.

Join us at the link in bio.
Ayan @ arum.care

She was not even sorry.

Flowers make a house feel like a home. A cat makes sure you never forget who the home actually belongs to.

Do you have a furry roommate with strong opinions about your flowers?

Tell me below because I need to know I am not alone.

Join us as we build a new sense of home.

POV: you have lived in Paris long enough to know that metro line 6 is not just a commute.

It is a front row seat.

No matter how many times I see her, the thought is always the same.

She is pretty.
Paris, you never get old.

What is the view that always brings you home?

I’d love to hear in the comments.

Join The Archive at the link in bio.

Some of us hold onto them.
Some of us press them into books. Some of us just cannot bring ourselves to let go.

Recently I have been asking myself… what if there was another way?

What if a bouquet of withered flowers was not the end but the beginning of something else entirely?

Still figuring it out.

But I would love to know… what do you do when your flowers start to fade?

P.S. You can follow me on the journey. Subscribe to The Archive at the link in bio.

The stories we carry shape the lives we live but not all of them were written for us.

Some were passed down by family. Some were handed to us by culture.

And some were whispered so quietly, for so long, that we stopped questioning whether they were even true.

You’re not enough. You’re too late. You should be more by now.

The first step to rewriting your life is noticing which stories are actually yours and which ones you’ve simply never put down.

At arum.care, we believe self-growth isn’t about doing more.

It’s about returning to yourself with softness and intention.

Which story are you ready to release?