Maison Crivelli

IDENTITY· Maison Crivelli reveals itself in the details.

“When working on the architectural codes of the House, the question of choosing a signature colour arose. I have always wanted Maison Crivelli to be represented by a warm, welcoming, luminous and universal colour.” — Thibaud Crivelli, founder and creative director.

A sun-drenched terracotta hue. A circular bottle that catches the light. A brushed metal cap whose deliberately minimalist design lets the color of the bottle take center stage. An engraved monogram featuring the letters M and C intertwined within a circle, a symbol of unity and connection.

Four details, one shared intention: to create a world in which each element flows into the next, right down to the experience of applying fragrance.

Discover the essence of Maison Crivelli through our latest campaign on Instagram.
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Safran Secret • A third international distinction

Maison Crivelli is honoured to announce that Safran Secret won the 2025/2026 Dutch Beauty Award in the Best Men’s Perfume category, marking the fragrance’s third international distinction in less than a year.

This latest recognition follows two major honours received in 2025:
• Best Scent for High-Altitude Terrains, Condé Nast Traveller UK Beauty Awards
• Best New Perfume, Who What Wear Next in Beauty Awards

Maison Crivelli extends its sincere gratitude to the Dutch Beauty Award jury, as well as to its global community, partners and fragrance lovers for their continued trust and support.

This new distinction celebrates the Maison’s commitment to crafting bold olfactory experiences designed to surprise, intrigue and leave a lasting impression.

NEW · Maison Crivelli celebrates the opening of its largest pop-up ever, located in the heart of Yas Mall in Abu Dhabi.

This monumental installation invites visitors to discover fragrance from a new perspective and explore all the bold creations of Maison Crivelli, including iconic scents such as Hibiscus Mahajád, Oud Maracujá or the latest release Musc Nurāsana.

A signature space where textures, contrasts and sensoriality come together within an immersive and unprecedented experience.

Open until June 8.

NEW · Maison Crivelli strengthens its presence in London with the opening of a new permanent space located on the ground floor of Selfridges in Oxford Street.

An expanded counter inviting each visitor to explore the full collection and find their signature scent.​
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NEW · Maison Crivelli welcomes you until May 30 at its new immersive pop-up space dedicated to Musc Nurāsana, located at the Skins boutique of Utrecht in the Netherlands.

Designed as a sensory journey, this pop-up invites visitors to step into the luminous and vibrant world of the fragrance through textures, contrasts and an atmosphere inspired by the essence of Musc Nurāsana.

An enveloping experience created to extend the olfactory adventure beyond the perfume itself.
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MAISON CRIVELLI · OLFACTORY COLLECTIONS

Within Maison Crivelli’s universe, each collection embodies the Maison’s intensity and creative vision.

Olfactory Escapes stand apart through a singular promise: explore an emblematic perfume ingredient from unexpected perspectives. After three chapters devoted to oud, this collection now explores musk with a first opus: Musc Nurāsana.

Olfactory Shocks, including the iconic Hibiscus Mahajád and Cuir Infrarouge, are designed as bold, unforgettable experiences that leave a lasting impression. With a different approach, Olfactory Mysteries capture moments full of intrigue, and formulas remain undisclosed to allow the scent to speak and the imagination to wander.

Each Maison Crivelli creation tells a story, invites you to stir up all your senses simultaneously, and live an emotion, a memory, a fleeting moment that you can carry with you.

Discover all the collections on maisoncrivelli.com.
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NEW · Musc Nurāsana unveiled at the heart of La Samaritaine

Maison Crivelli is proud to present its latest extrait de parfum, Musc Nurāsana, in a new eventful space at La Samaritaine department store in Paris.

Musky energy, floral softness, vibrant incense: every detail of this pop-up has been designed to bring back to life the sensory elements which lie at the heart of the inspiration behind this enveloping and joyful fragrance.

Open until June 1st, in the Beauty area on level -1.
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CREATIVE COLLABORATION · “What is really key for me is that we reach a form of synergy—your memory and my interpretation coming together. ”- Gaël Montero

It all begins with a suspended moment: Thibaud Crivelli stretching on a terrace at dawn. From this fleeting sensation comes a strong desire to capture and convey this vibrant energy. What was once a personal impression gradually becomes an artistic dialogue.

Following the success of their first collaboration, Safran Secret extrait de parfum, Musc Nurāsana opens a new chapter in the Olfactory Escapes collection centered around musk. Co-created with perfumer Gaël Montero, this composition explores the encounter between vitality and softness, where each note echoes a memory revealed in all its intensity.

Discover exclusive interviews exploring this unique creative process on YouTube, Instagram and Tiktok.
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NEW · Musc Nurāsana takes over central stage at Galeries Lafayette Haussmann Paris

For the first time in its history, Maison Crivelli is taking over an iconic space with a new immersive pop-up to celebrate the launch of Musc Nurāsana at Galeries Lafayette Haussmann in Paris.

A true architectural expression of the fragrance, this space unfolds under the coupole like a sensory landscape where contrasts, textures, and emotions intertwine. Echoing this olfactory adventure, the windows of the Galeries Lafayette Men department capture the vibrant, luminous energy of this extrait de parfum.

A unique destination, to discover until May 10.

NEW · Musc Nurāsana, the newest extrait de parfum by Maison Crivelli, begins its journey across the world, unveiling its universe through a series of immersive destinations.

Discover the luminous vitality and depth unfolding within this musky floral fragrance at Kadewe in Berlin until May 11, and at Bloomingdale’s Dubai Mall until May 5.

An invitation to explore, to feel, and to experience fragrance beyond the expected.
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