Elda Beauty

There’s so much I wish I knew when I first started in the beauty industry & running a business

💭 I wish I knew that being good at treatments isn’t enough, learning how to run a business is just as important.

💭 I wish I knew that I didn’t need to buy every new product or gadget I saw online to be successful.

💭 I wish I knew to separate my business finances from my personal finances from day one.

💭 I wish I knew to charge prices that covered my time, products, overheads, and profit—not just what everyone else was charging.

💭 I wish I knew that insurance, consultation forms, patch testing, and record keeping would protect both me and my business.

💭 I wish I knew that social media is a long-term marketing tool, not something that brings clients overnight.

💭 I wish I knew that loyal, repeat clients are built through exceptional customer service—not just beautiful results.

💭 I wish I knew that saying “yes” to every client leads to burnout. Boundaries are just as important as your skills.

💭 I wish I knew that investing in education and business knowledge gives a far better return than constantly buying more products.

💭 I wish I knew that confidence doesn’t come before you start—it comes from taking consistent action.

These are tips that I will be covering in my online guide & future courses, keep your eyes peeled for more info 🎓👀

Which one do you wish someone had told you sooner?

Always here to support & help other women achieve their beauty business dreams ☁️✨

Everything I’m working on with my online course & ultimate beauty business guide is to help other likeminded women in the industry!

Whether you are just starting out or already have some experience, I am here to help you level up ✍🏼

If you’re a lash technician and you’re always forgetting to order your lash glue, this is something you need to know.

I’ve been using the London Lash glue subscription, and it’s honestly one of the best decisions I’ve made for my lash business. My adhesive arrives automatically, so I never have to worry about running out or placing last-minute orders.

Fresh lash adhesive makes such a difference to retention and consistency, and having it delivered on time gives me one less thing to think about.

If you’re building your beauty business, finding small systems like this can save you time and stress.

Have you tried a lash glue subscription yet?

A day in Glasgow at the Buff Browz community event surrounded by the nicest girls, talking all things lashes, brows, business and beauty. It’s honestly so refreshing being around people who genuinely care about beauty industry.

Grateful for opportunities like this and for meeting such a supportive beauty community.

POV: Your lash tech is always looking for ways to give you more options 👀

Just received my order from LashBase and I cannot wait to try these Double Classics in black and brown 🤎🖤

Perfect for clients who love classic lashes but want a little more fullness without the commitment of a volume set.

Brown lashes are becoming one of my favourites for creating a softer, more natural look while still enhancing the eyes beautifully.

Would you try black or brown lashes? 👇

A reminder for anyone building something from the ground up…

Keep going.

The late nights, the slow days, the self-doubt, the times you wonder if it’s all worth it. Progress isn’t always obvious when you’re in the middle of it.

Stay consistent. Keep learning. Keep showing up.

One day you’ll look back and realise just how far you’ve come.

“Are you good at it?” Erica had never had eyelash extensions before and normally wears cluster lashes, so the goal was creating something she’d still feel like herself in — just softer, safer, lighter, and fully customised to her eyes 🤍

We recreated the style she loves while making it more comfortable, more flattering, and better for her natural lashes.

This is why lash extensions are never one-size-fits-all to me. It’s about understanding the look your client loves and translating that into a set designed specifically for them

Would you try customised lash extensions instead of clusters?