LJMs Beauty Academy

🚨 APRIL DEAL – LIMITED SPACES 🚨

Have you been thinking about learning Lash Lifting?

This is your sign… but you’ll need to be quick 👀

I’m offering my fully accredited Lash Lift Course at a reduced Easter price — but with VERY limited spaces available.

This course is usually £175…
But for a short time only, you can train for just:
✨ £100 ✨

Once the spaces are filled — that’s it.

And once Easter is over — full price returns.

You’ll learn:
✨ Lash anatomy & science
✨ Correct product use & processing
✨ Client safety & consultations
✨ Traditional Lash Lift
✨ Korean Lash Lift technique

This is in-person, hands-on training with an award-winning educator who performs these treatments daily — so you know you’re learning the real deal.

If you’re serious about upskilling or starting your beauty journey… don’t sit on this.

📩 Message now to secure your space before they’re gone

© LJMs Beauty Academy

🚨 STOP SCROLLING BEAUTY THERAPISTS 🚨

Do you want to add Lash Lifting to your treatment list?

Or finally start that beauty career you’ve been thinking about?

Then it’s time to train with LJMs Beauty Academy.

Training is delivered by award-winning nail and beauty therapist Lauren Cowan, a fully qualified and insured educator with years of real industry experience — meaning you’re learning techniques that are used on real clients every day.

This fully accredited course means that once you complete your training, you’ll be able to gain insurance and begin offering the treatment professionally to clients.

This course covers far more than just lifting lashes.

You’ll learn:
✨ Lash anatomy and hair structure
✨ The science behind lash lifting
✨ Correct product use and processing times
✨ Client consultations and safety
✨ Professional treatment procedures

AND you’ll be trained in both the traditional Lash Lift method and the highly in-demand Korean Lash Lift technique.
Two techniques.
One course.

More services you can offer your clients.

Here’s a sneak peek from one of our recent lash lifting training days — including the lash lift in progress and the absolutely stunning finished results ✨

If you’re serious about learning the correct way and investing in proper training, this course is for you.

📩 Message us today to find out more and secure your training date.

© LJMs Beauty Academy

Just another of the team that’s been training long and hard! Well done ShazzaNailsxo! Shannon’s diary is open but the slots go faster than me running into the Wee Josie's for my lunch! (And trust me I run fast)

✨ Introducing 💫 Olivia 💫 ✨

Olivia is the newest Lash & Brow Tech to join Team LJMs — and we are so excited to have her!

She offers:
✨ Lash Lifts
✨ All things Brows

Today, Olivia trained with Lauren to learn the Korean Lash Lift Method. While she is already fully qualified in lash lifting, continued education and skill refinement is something we strongly believe in at LJMs.

Growth. Standards. Elevation.

Lauren loves to see the team investing in further training — because it means our clients always receive the highest standard of service.

And just look at that lift…
The results speak for themselves 👏✨

If you’re wanting booked in with Olivia, don’t hang about — these appointments won’t stay available for long.

Welcome to the team, Olivia 💛
And thank you for training with LJMs Beauty Academy today!

© LJMs Beauty Bar
© LJMs Beauty Academy
© Nails, Beauty and Education By Lauren Cowan

olivias_lashes_brows

Saturday lessons… because why not? 🎓

Let’s talk apex.
Have you heard the word before? Do you know what it actually means?

The apex is not right at the cuticle — it’s slightly forward from it, usually sitting around the stress area of the nail.

It’s the highest point of the enhancement and is carefully structured to create strength and balance. When applied correctly, it shouldn’t look like a “bump.” It should flow seamlessly from cuticle to tip.

Why is it important?
Because the apex supports the structure of the nail — especially with extensions.

If the apex isn’t built to the correct height for the length of the nail, there’s no proper support. The pressure from daily wear then transfers directly onto the natural nail plate… and that’s when you see lifting, cracking, or breakages.

And no one wants that.

Structure isn’t just about appearance — it’s about durability, safety and professional standards.

Learn this — and much more — in my gel, builder or acrylic courses.

Lauren

© LJMs Beauty Academy

Did you know there’s a very important reason why nail products should never be touching the skin?
And why we move quickly if there’s even the slightest bit of product running?

Well… sit back and relax. Let me educate you 🎓

Nail products are designed for exactly that — the nail plate.
Not the surrounding skin.

When products are applied in thin, controlled layers, you should have little to no issues with flooding.
Overload the brush? It can — and it will — run.

So why does this matter?
Because of allergies.
Repeated skin contact with certain nail product ingredients can lead to allergic reactions such as contact dermatitis. And here’s the key part — reactions can worsen with repeated exposure.

Think redness.
Swelling.
Blistering.
Broken, irritated skin.
Not pretty. Not professional. Not acceptable.

And once a true allergy develops, there’s no quick fix. Services may have to stop entirely until proper allergy testing is carried out to identify the exact trigger.

Now let’s talk about the word everyone loves to panic about… HEMA.
Yes, high concentrations can increase risk — especially with improper use.
But when used correctly, in controlled amounts, and applied professionally without skin contact, it is not the villain social media sometimes makes it out to be.

And “HEMA-free” doesn’t automatically mean allergy-proof. Other acrylates can still trigger reactions. That’s why proper testing and proper education matter. HEMA isn’t always the culprit.

The real issue? Poor application. Poor practice. Repeated skin exposure.
This is why training properly is so important.
Learn correct product control.
Learn safe application.
Learn how to protect both your client and yourself.

We may not be perfect —
but the nails we create, and the standards we work to, absolutely should be.

Lauren
© LJMs Beauty Academy

Morning guys 👋
Here’s another little bit of education, just for yous 😉

Before I was ever allowed to touch a paying client, I had to learn nail anatomy.
Not trends.
Not TikTok techniques.
Actual anatomy.

Because this industry isn’t just about pretty colours and cute designs — it’s about understanding the structure you’re working on and respecting it.

The nail is made up of multiple components:
• The tip at the end of your finger? The free edge.
• The skin directly underneath? The hyponychium — a protective barrier that helps prevent bacteria and infection entering the nail bed.
• That pink area you see? The nail bed. Living tissue. With a blood supply. Not something to over-file or “hope for the best” around.

We are not just working on “dead nails.”
We are working alongside living tissue, and that comes with responsibility.

This is why proper, accredited education matters. Knowledge protects your clients.

Knowledge protects you.

All of this — structure, function, safety and professional standards — is covered in every one of my nail courses.

Pretty is good.
Professional is better.

Happy Friday ✨

Lauren
© LJMs Beauty Academy

Hello 👋

Today, instead of a course advertisement, let’s have a little lesson — a small snippet of what you could be learning 😉

Today’s topic is… Contra-indications vs Contra-actions
These are two very different terms within the nail industry (and many other industries too!).

✨ Contra-indication
This is something that exists before a service is carried out.
For example, a pre-existing medical condition, nail disorder, infection, or medication that may affect how a service can be performed — or whether it should be performed at all.

✨ Contra-action
This is something that happens as a direct result of a service.
For example, an allergic reaction such as contact dermatitis, excessive redness, nail plate separation (onycholysis), or irritation following treatment.

Understanding the difference between these two is paramount for any nail tech. It ensures treatments are carried out safely, professionally, and with full client care in mind.

Can you think of any examples of contra-indications or contra-actions? Drop them below 👇

This is just a small insight into one of the many topics covered in all of my courses.

Thanks for reading,
Lauren
© LJMs Beauty Academy

🚨 AVAILABLE THIS SATURDAY & SUNDAY ONLY 🚨

Come and train with me 💅

Fully accredited and insurable courses designed to kickstart (or level up) your journey to becoming a badass nail tech.

All courses are accredited, meaning you can gain insurance and confidently offer these services to paying clients.

✨ COURSES AVAILABLE ✨

Gel Polish – £100 (Introductory Offer)
Learn the art of flawless gel polish application, including nail health and correct prep.
• All products supplied on the day
• Bring a model or work on yourself
• Certificate issued on completion

E-File Course – £75 (Introductory Offer)
Learn how to safely and professionally use an electric nail file.
• Correct bits for each part of the service
• Proper speeds and techniques
• All products supplied
• Recommended drill bit list provided
• Just bring yourself
• Certificate issued on completion

Builder Gel – £300 (Introductory Offer)
Learn builder gel application including overlays and extensions, plus nail anatomy, health and perfect prep.
• At least one model required
• You’ll also work on yourself
• Must return 2 weeks later for an infill class (included in price)
• All products supplied
• Certificate issued on completion

Builder Gel + Gel Polish – £350 (Introductory Offer)
Learn both services in depth, covering everything included in the individual courses.
• At least one model required
• Must work on yourself
• Includes 2-week infill return session
• All products supplied
• Certificate issued on completion

📌 Booking Terms
• 16+ for both students and models
• Full payment required upfront to secure your place
• One date change permitted with 48+ hours notice
• Payments are non-refundable due to preparation and course organisation
• Less than 24 hours notice: full payment is retained and a new full payment will be required to rebook

These introductory prices are limited 👀
Spaces for this weekend only.

Message now to secure your spot.

© LJMs Beauty Academy