Make up by Gemma Avent

I’ve realised I haven’t posted a makeup picture in a while.

Not because I’ve stopped doing makeup. Quite the opposite.

I’m still in my cabin, still doing what I’ve done for years, still obsessing over skin, lashes and making people look fu***ng brilliant.

I think I’ve just reached the point where I’d rather do the makeup than constantly prove on the internet that I do makeup. 😂

I’ve never been particularly good at the whole “LOOK AT ME, HERE I AM, BUY MY THINGS” side of social media anyway.

So yes, I’ve been a bit quiet.

But the brushes are still dirty, the cabin is still open and I’m still making faces better for a living.

Normal service will resume eventually. Probably when I remember to take a photo. 🖤

Crazy busy but permanently tired.

Fully booked, always on the go… yet I could nap at any given moment.

Exhaustion isn’t a phase — it’s a lifestyle… but always grateful for my clients 🤍

Prom season is done for another year.
Early mornings, back-to-back faces, lashes everywhere, and enough setting spray to single-handedly damage the ozone layer.
Every year it’s the same — “soft glam” that somehow involves 3 eyeshadows, 2 liners and a full strip lash… but we get there in the end.
Genuinely though, it’s been a lovely run. Fresh faces, excited energy, and watching everyone leave feeling like that girl never gets old.
Now I’ll be quietly putting my kit down for five minutes before wedding season reminds me who’s boss.

I think I’m just too weird and awkward to be a content creator.

Put me in front of a camera and I suddenly don’t know where to look, what to say, or what my own face is doing.

It’s not giving “effortless influencer” … it’s giving hostage video.

Honestly, I just want to do good makeup, make people feel unreal, and get on with my life.

No dancing, no forced chatting, no pretending I enjoy talking to my phone.

Just the makeup. That’s it.

The expectations for makeup lately? Unreal.
It’s still skin. Still texture. Still a human face — not a filtered avatar.
Makeup enhances. It doesn’t erase your pores, your lines, or your entire identity.
If you want to look like a different person, that’s a surgeon......not a makeup artist.

20 years in makeup and I’ve watched the same trends come back with a new name and better lighting.

Thin brows, thick brows, no brows… we’ve really explored the full eyebrow spectrum as a society.

“Clean girl”, “full glam”, “soft glam” — all just slightly different ways of saying “I spent ages on this but want you to think I didn’t.”

Every few years, someone discovers brown lip liner again like it’s a groundbreaking moment for humanity.

And yet… here I am. Still blending. Still setting. Still pretending this time, dewy skin won’t be replaced by matte in about 18 months.

Trends come and go.

Good makeup never really leaves… it just gets rebranded.

Soft bridal glam, done properly ✨
Skin-focused, long-wearing, and designed to still look like you. Just a little more polished.
Always grateful to be part of a wedding morning — it’s never something I take lightly.
2027 diary is open 🤍