Alchemy & I

✨ Meet Daisy — Principal Stylist and our salon manager

With 16 years of industry experience, Daisy is a true leader on the salon floor. Known for her refined short cuts and expert colour correction, she combines technical precision with a calm, considered approach to every appointment.

Passionate about developing the next generation of talent, Daisy plays a key role in upholding the exceptional standards Alchemy is known for, all while ensuring every guest feels welcomed, cared for and completely at ease.

If you’re looking for experience, expertise and beautifully tailored results, Daisy is ready for you ✨

Book with Daisy Today: https://www.fresha.com/book-now/alchemy-i-hef2197d/services?lid=2613155&eid=4639852&share=true&pId=2530634

✨ Not sure how often you should be booking in?

Here’s your go-to guide for keeping your hair looking its best 🤎

Toners: every 4–6 weeks to keep your colour fresh and glossy
Trims: every 6–8 weeks to maintain shape and healthy ends
Highlights: every 8–12 weeks depending on how soft or bright you like your blonde
Extensions refit: every 6–8 weeks to keep them seamless and protect your natural hair ⭐️

Staying on top of your appointments is the secret to effortless, low-maintenance hair.

Not sure where you’re at? We’ll create a plan tailored to you.

Book via the link the link: https://www.fresha.com/book-now/alchemy-i-hef2197d/services?lid=2613155&share=true&pId=2530634

✨ Knowing what to book makes all the difference

Not sure if your hair needs a trim, a treatment, or both? You’re not expected to have all the answers: that’s what we’re here for 🤎

We’ll assess your hair in the chair and guide you towards exactly what it needs to look and feel its best.

Ready for healthy, effortless hair? Book today: https://www.fresha.com/book-now/alchemy-i-hef2197d/services?lid=2613155&share=true&pId=2530634

✨ How do you like your hair styled?

A bouncy blowdry for that full, glossy finish…
Soft flicked ends for that effortless Jennifer Aniston feel 🤎
Or sleek, straight and polished for a clean, modern look ⭐️

However you wear your hair, we always take the time to understand exactly what you love. It’s those finishing touches that make all the difference.

Not sure what suits you best? We’ll guide you.

Ready to feel your best? https://www.fresha.com/book-now/alchemy-i-hef2197d/services?lid=2613155&share=true&pId=2530634

✨ MEET DEAN ✨

Ordinary is everywhere. Extraordinary has just arrived at Alchemy & I.

We are beyond excited to introduce Dean, our new Senior Stylist & Colour Specialist, an award-winning colourist with over two decades of experience creating colour that turns heads and builds confidence.

A L’Oréal Colour Trophy 2025 Semi Finalist, Dean continues to push boundaries in colour, combining technical precision with true artistry.

From London to Paris to New York Fashion Week, his work has graced some of the most iconic stages in the world, and now he’s bringing that same level of expertise directly to you.

Expect personalised consultations, modern colour that feels effortlessly elevated, and results that don’t just look incredible, they feel it too.

But beyond the accolades, Dean brings calm confidence, genuine warmth, and a passion for making every client feel their absolute best.

Follow us to see Dean’s journey… will he win? We have no doubt ✨

His diary opens from 17 April, and we expect appointments to fill quickly.

📍 136 High St, Berkhamsted HP4 3AT

Get booked in: https://www.fresha.com/book-now/alchemy-i-hef2197d/services?lid=2613155&eid=5146506&share=true&pId=2530634

We can’t wait for you to experience his magic 🤍

Truth is… it’s not luck 🤎

Healthy hair comes down to the right routine, regular maintenance, and investing in treatments that actually support your hair from the inside out.

From trims to toners to in-salon rituals, it all adds up to that glossy, strong, “effortless” finish ⭐️

Want hair that feels as good as it looks? Book today: https://www.fresha.com/book-now/alchemy-i-hef2197d/services?lid=2613155&share=true&pId=2530634

✨ Soft, creamy balayage 🍨

The perfect low-maintenance blonde, blended seamlessly for that effortless grow-out, finished with a soft, bouncy blowdry 🤎

If you’re looking for a colour that stays fresh for longer while still feeling bright and elevated, this is the one ⭐️

Stylist: .alchemy

Ready for your refresh? Book via the link: https://www.fresha.com/book-now/alchemy-i-hef2197d/all-offer?id=2613155&share=true&pId=2530634

✨ Meet Emily — L’Oréal Colour Specialist

With eight years of experience and advanced L’Oréal Colour Specialist training, Emily is an expert in transformative, confidence-boosting colour. From seamless grey blending and bespoke balayage to complex colour corrections, her work is rooted in technical precision and beautifully tailored results.
Alongside her colour expertise, Emily has a strong passion for cutting — from precision barbering and sharp short styles to creative, textured shapes.

Every appointment begins with a detailed consultation, ensuring a clear plan and a result that feels completely personal to you.

Tap the link to book with emily: https://www.fresha.com/book-now/alchemy-i-hef2197d/services?lid=2613155&eid=4639806&share=true&pId=2530634

✨ The secret to truly healthy hair? It starts at the scalp.

Introducing our Kérastase Scalp Scrub & Fusio-Dose Ritual — the ultimate in-salon reset for your hair and scalp 🤎

This luxurious treatment begins with a gentle exfoliating scrub to detoxify, remove build-up, and stimulate circulation — creating the perfect foundation for healthy growth.

We then personalise your Fusio-Dose, targeting exactly what your hair needs most — whether that’s hydration, strength, repair, or shine ⭐️

Finished with a relaxing massage to boost scalp vitality and melt away tension… it’s more than a treatment, it’s a moment.

10 minutes. £42. Transformative results.

Ready to upgrade your hair routine? Book via the link: https://www.fresha.com/book-now/alchemy-i-hef2197d/services?lid=2613155&oiid=sv%3A26196751&share=true&pId=2530634