truthpaste

truthpaste

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Improving oral health care through the power of nature. So much more than a natural zero waste toothpaste! Clean ingredients, clean teeth, clean conscience.

We've revolutionised the way we think about toothpaste formulation. No more bulking, binding, colouring and synthetic chemicals. No confusing chemicals, only simple understandable ingredients. We carefully pick each ingredient for its benefit to oral health. With antibacterial & anti-inflammatory properties of botanical ingredients that support heathy gums whilst the mineral base naturally whitens

14/05/2026

Started with pain. Turned into mission

Photos from truthpaste's post 20/04/2026

Plastic is literally everywhere 🤯😭

06/03/2026

It’s been a bit of a journey to get here

20/02/2026

We’re going live at 9am on 26.02.2026 🍋🍊🍋🍊

There’s limited stock for the first drop. Last time we sold out in an hour!

The only way to get your hands on one is to sign up for access.

Comment CITRUS to get the invite

19/02/2026

Back in stock and ready to be yours! Now available floss and refills — don’t wait 🤩

18/02/2026

We’ll give you a clue… it’s not mint 🤪

10/02/2026

This started with pain and turned into a mission

04/12/2025

Really been feeling the love and support recently 😍. Thank you all so much for your recent messages and comments…I love hearing your oral health journey since truthpaste 🫶

01/12/2025

If you haven’t ordered yet but planning to… some items are already out of stock and some are really low.

We’re out of Starter Bundles and some colours / sizes of brushes and interdental brushes.

We’re down to the last box of free samples of our new Citrus flavour launching next year.

The Enamel Repair Mask is running dangerously low ⚠️

If you were looking to stock up with 25% off get your order in quick!

28/11/2025

You’re probably doing it wrong… and you’re not alone

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Brighton