Imago Beauty & Holistics

One of the things I've missed most over the last few months is talking about skincare.

Not just products... but why I choose the ingredients I do.

Some people might assume I choose an ingredient because it's the latest trend. The truth is, that's never been how I formulate.

Sometimes I choose an ingredient because years of research and experience have shown me it has earned its place in a formulation.

Sometimes I stop using an ingredient because I've found something that works even better.

And sometimes I'm forced back to the drawing board because an ingredient I've relied on is no longer available. That means more research, more testing and often a better formulation than the one I started with.

That's one of the things I love most about creating skincare. There's always something new to learn, and after more than twenty years of formulating, I still enjoy learning.

Over the coming weeks, I'd love to share more of those stories with you. Not just what goes into my products, but why.

Because every ingredient has a purpose. 🌿

— Pauline, Imago Skincare

Hi everyone! 😊

I've been very quiet over the last few months, and not by choice unfortunately. Following a fall, I've been under the weather and recovery has been much slower than I'd hoped. Four months on, I'm still not quite there, but I'm determined to keep moving forwards.

One thing I do know is that I'm not giving up on my skincare!

If you've followed me for a while, you'll know I often say my skincare is my life's work, and that's still true. Behind every jar and bottle are years of research, reformulating (sometimes because an ingredient I relied on was discontinued!), plenty of trial and error, and a genuine love of creating plant-based skincare that I'm proud to put my name to.

Being forced to slow down has actually reminded me just how much I've missed sharing what I've learned about skincare. So, over the coming weeks, I'm going to get back to writing more articles and posts. I want to share some of the science behind the ingredients I use, explain why I choose them, and hopefully help you understand your skin a little better along the way.

So... watch this space!

And, to borrow a certain famous line...

"I'll be back!" 😉

Beautiful!

Love learning more about the skin!

Sounds great!

Our first quiet craft club is this afternoon 🎨

All ages and abilitys welcome! Bring your own craft (or try one of ours)