supply the public with a quality fragrance, cosmetic,body and Hair, lips, quality coffee, home care, Are FM perfumes copies of High Street Brands?
Short Answer: No. Back to Basics. A perfume is a mixture of ingredients that gives off a pleasantly scented vapour. If it’s not pleasantly scented, we don’t call it a perfume. We smell that vapour as a fragrance. That fragrance will smell differently from the bottle than it will from the skin of the user. The perfume is unique and can be analysed and copyrighted. The fragrance, which is an individ
ual perception is not unique and can only be categorised. That’s why two quite different perfumes can have the same or very similar fragrance. The German firm Drom Fragrances, who make perfume oils for us, are one of the top 10 perfume manufacturers in the world and unlike the other manufacturers on that Top 10 list, they only make perfumes. They also make perfume oils for companies like L’Oreal which owns 23 High Street Perfume Brands. Drom has branches in China, South America, USA, India and Europe and creates 50,000 new perfumes each year. The FM group chooses 20-30 new perfume oils each year, has them bottled by Perfand in Poland, and sells them only to FM distributors in 60 countries all over the world. L’Oreal and the other perfume houses buy from manufacturers like DROM and pay for very expensive marketing of their ‘New Brand Name Perfume for 2011’. FM distributors offer their customers a sample of the perfume to try at home because we know that our customers have found that a tester in a perfume counter can smell quite different from the fragrance from that brand when you get it home. So, while there are potentially billions of different perfumes, most of them not discovered yet, there are only thousands of different fragrances. And one of our perfumes might smell like your favourite high street brand, but it is a different perfume and not a copy
