The Brand Department
The Brand Department is a business development agency focused on licensing, franchising, brand colla
We work with brands, manufacturers and talent across premium, fashion, sports, food and beverage, lifestyle and retail sectors. Clients include Condé Nast International Restaurants (extending its iconic magazine titles into food and drink concepts, such as VOGUE Lounge, VOGUE Café, GQ Bar and TATLER Club), Dune London (global leader in fashion footwear and accessories), Julien Macdonald (award-winning fashion designer), United Agents (acting and literary representatives for the likes of Lily Cole, Sienna Miller, Michelle Keegan and Ewan McGregor), and Cosatto (dedicated to saving the world from boring baby products with their range of high-quality pushchairs, prams, strollers, high chairs and car seats). To maximize our clients’ revenue streams and consumer recognition, we create relationships with specialist partners on their behalf to develop new products, services and retail offerings, and enter new markets. We work on:
Licensing & Brand Extension: working with brands, manufacturers, talent and retailers; extending their core businesses by developing appealing, authentic and commercial products and services
Endorsement & Collaborations: creating lasting and meaningful partnerships for brands, talent and retailers
Franchising & Retail Development: using in-depth knowledge of international markets and consumer behaviour to help retailers successfully expand their global reach
Brand Investment, Acquisition & Sale: working with parties looking to acquire and sell IP, secure funds or offer investment opportunities in a range of businesses
Business Development: analyzing businesses, creating and executing strategies for growth encompassing new brand creation, product development, identifying new distribution channels, and utilizing marketing initiatives
10/07/2026
Kitchen Disco remains our absolute favourite of the Quintessential Kitchens range designed by our client Laurence Llewelyn-Bowen - perfect for a summer party.
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House Llewelyn-Bowen
Quintessential Kitchens
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08/07/2026
Some highlights from the Carrie Neely x Terry’s Fabric collection launched this week. Shop the full range on the Terry’s website.
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CARRIE NEELY | Artist | Designer
Terrys
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08/07/2026
Beautiful rooms featuring the new Carrie Neely x Terry’s Fabrics collection, launched this week.
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CARRIE NEELY | Artist | Designer
Terrys
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08/07/2026
This week has seen the launch of the gorgeous Carrie Neely fabric collection with Terry’s Fabrics. Flora and fauna from English country gardens to the tropics, tattoos on journeys of self discovery to hot air balloons on imaginary voyages to folk art have inspired this first range…
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CARRIE NEELY | Artist | Designer
Terrys
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03/07/2026
Last month the Interior Design Masters magazine launched. Creating a quarterly publication that packs a punch on paper in the same way as the BBC’s flagship and most watched interior design show does for tv felt like a tall order but the incredible team involved rose to the challenge. Packed with interiors tips, features, projects, inspiration and competitions from some the UK’s most prominent names in design it offers a new perspective on how to transform your space. We’re incredibly proud to have been part of this project.
Thanks for all the incredible contributors - to name a few Michelle Ogundehin Sophie Robinson / Interior Designer MATT SMITH-WOOD Lia Gold | Interiors Gemma Gear Maxine Brady | Home decor & interiors | Brighton Emmely Elgersma Lynsey Ford Design Interior Design Masters
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29/06/2026
Amazing to see our friends at Pillars entering national retail - their high quality la**rs brewed in East London launch through Sainsbury’s this month.
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Pillars Brewery
Sainsbury's
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17/06/2026
We’re delighted to welcome tailoring legend and football fanatic Charlie Allen as our newest client. Charlie’s expertise led to the development of his own brand with stores from London to Japan, dressing personalities from Freddie Flintoff to Princess Anne, and his many creative collaborations with partners from John Lewis and Reiss to Arsenal FC and Umbro, for whom he designed the iconic 2009 England football kit, have brought international recognition and appreciation of his craft and talent.
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©Charlie Allen Bespoke
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11/06/2026
BBC Interior Design Masters winner Lia Gold x Next collection launched today - statement cushions, textiles and lighting bringing warmth and a palette inspired by Lia’s Italian roots.
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Lia Gold | Interiors
Next Home
Interior Design Masters
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11/06/2026
BBC Interior Design Masters winner Lia Gold with her stunning Next collection - joyful maximalist tablescaping featuring her love of plants, food and entertaining with ceramic tabletop, textiles, planters and vases.
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Lia Gold | Interiors
Next Home
Interior Design Masters
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11/06/2026
Launching today - the Lia Gold x Next collection following her win on BBC Interior Design Masters this week. A beautiful range celebrating Lia’s Italian roots with her signature botanicals, bold stripes and love of food and entertaining. Shop the collection at Next online.
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Lia Gold | Interiors
Next Home
Interior Design Masters
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